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Cheap & Easy Online Marketing
A successful online business takes more than a website?a lot more! When I ask people if they have an online business, many people tell me they are creating their website. That's good news except I get the feeling they think that is all they have to do to have a successful online business. Nothing could be farther from the truth! A major search engine like google.com will have over 8 billion websites in their database. That's right! Eight Billion! In order to be found on the Internet, just having a website won't cut it. A web presence is just the start of a long, never-ending journey. Driving traffic to your website must become an overwhelming obsession. The more traffic you drive, the more sales you will make. So how do you drive traffic to a website? There are hundreds of ways to drive traffic to your website. They start with the free and easy ones like free online classified ads, email signature lines, and link exchanges. Then, you have the more complicated and expensive methods like website optimization, online advertising and email campaigns. Where to start? With the cheapest and easiest first unless you have a lot of capital to launch your website. Free Online Classified Ads If you search the Internet for "free classified ads", you will discover hundreds of sites. Start posting! This may take time but it doesn't cost you any money. Make certain to get the biggest return for your posting by having a compelling 25 word ad for your website. Don't spend time talking about "who" you are and how long you've been in business. "They" don't care! You would be better off to offer something for free in your classified ads. Offer a free ebook or product sample. Offer the chance to win a free drawing for one of your products. Remember, you need to drive traffic to your site. What words will do that? Email Signature Lines Every time you send an email, you have an opportunity to influence the email's recipient. Just below your signature, add a hot link to your website and your 25 word free classified ad copy. In your email program, this should take about 5 minutes to set up and it will automatically be added to every email you send. Link Exchanges There are many large link exchange groups on the Internet. They were spawned based upon the need for cross-linking sites. Why? The search engines used to make the assumption "the more links pointed at your site, the more popular your site". "Used to" is the operative word here. The search engines can now tell if you are linked to these large linking farms and discount your website because of it. So, back to the "old" way of link sharing. Think of your product. Let's say your product is vintage dolls. Go to your search engine of choice (I prefer Google) and type in "vintage dolls". Now start to go through every website listed. Find those sites which complement your product but don't compete with your product. In our example, you would look for websites that focus on display cases for dolls, vintage clothing for dolls, or furniture for dolls. On every one of those websites, find their contact information. Now, send them an email. Your offer? To place a link from your website to theirs if they will do the same for you. Give them your website address so they can check it out. For every one that responds, add their link to your site, as they have for you. At the very least, this might generate a targeted customer to your website. It will also help your search engine popularity ranking. If you are starting out on a shoe string, try these cheap and easy methods first. As you begin to make money, take some of the profit and invest it in higher order marketing like website optimization efforts, online advertising, and email campaigns. Ready? Good! The best method for driving traffic to your website is the one you actually do. So, quit reading articles and get going! Michele Schermerhorn has over 30 years experience in the business world and over 12 years running her own successful online businesses. She is President of Online Business Institute Inc. (http://www.obinstitute.com) and regularly conducts free online seminars. Online Business Institute Inc. exists to "Create Successful Online Business Owners One Person At A Time".
Dave Burwick The former chief marketer of Pepsi-Cola North America will now oversee the majority of the company's beverage brands, including Gatorade, in a new chief marketing officer role fo... August 19, 2008 NEW YORK (AdAge.com) -- As economic challenges push newsstand sales downward, the Magazine Publishers of America and the Midwest retailer Meijer have begun an unusual joint newsstan... Photo Credit: Bryan Haraway "We're glad to see NBC has adopted [our] approach with the Olympics. Sports fans don't just want to access ESPN on TV. I love meeting with the CEOs or CMOs of thes... We are honored that the National Federation of the Blind has recognized our website. We believe in making a difference in the lives of the blind and those living with visual impairments, and we will c... Reaching this milestone is exciting for the entire team ClickSafety celebrated the milestone by giving away a 46” Sharp LCD flat panel TV to user Curt Carlsen; general superintendent for Peri... , a leading provider of IVR and VoIP platforms and services, announced the early access release of Prophecy 9, the easy-to-install, highly scalable and openly downloadable platform for speech, SIP VoI... INPUT released a new dynamic feature for its Federal Organization Charts and Contacts product allowing users to navigate federal government organizations in their Web browser Reston, VA ( College Fanz provides the platform to showcase the results for every team fielded by over 1,350 colleges and universities, including all NCAA and NAIA schools. The fall sports highlighted on Ame... PRWEB ) August 19, 2008 -- David Cerullo, Chairman & CEO of The Inspiration Networks, today announced that an agreement has been signed for the distribution of INSP - The Inspiration Network - on ... Jack Klues Designed to foster greater cooperation between sibling agencies in different disciplines, the group has begun awarding ownership of some of its major accounts to individual shops. ... August 19, 2008 NEW YORK (AdAge.com) -- In one of the first executive appointments made since Laura Desmond took over as global CEO at Starcom MediaVest Group, the media-buying concern named Andrew... The attraction of cash back shopping sites has caused a surge in member numbers during the last 12 months. Consumers are becoming more savvy in the wake of the credit crunch and finding ever more crea... e-Crime Researchers Summit (eCRS), the world's only peer-reviewed technical conference dedicated exclusively to electronic crime research. This October, at the APWG's conference week ... PRWeb, a leader in online news and press release distribution, has been used by more than 40,000 organizations of all sizes to increase the visibility of their news, improve their search engine rankin... The all new Deliberant WIFI product lineup features Atheros-based CPUs in 900 MHz, 2.4 GHz, and 5 GHz configurations, and offers transmit powers up to 500 mW. The new 2.4 GHz products replace the exis... Datran Media is deploying the Jaduka Web-initiated calling service to drive lead generation and greater response rates from client email and web marketing campaigns. Jason Oates, Datran Media Vice Pre... August 19, 2008 NEW YORK (AdAge.com) -- Consumer satisfaction among search engines and portals surged this year -- and for that the industry can thank Google. The tech company surged ahead 10.3% in... AKQA named Lester Feintuck CFO. Feintuck will lead AKQA's global financial and accounting operations. He was previously at Grey Group, where he was executive vice president and chief financial officer... This past spring, Pentax needed a way to promote its Sport Optics binoculars, and it wanted something it could launch online that would compete with the in-store displays of its larger competitors. "... August 18, 2008 MINNEAPOLIS (AdAge.com) -- It seems the only Olympic race that's not close is the Nielsen one. Highlighted by Michael Phelps' 100-meter victory in the butterfly over Milorad Cavi... August 18, 2008 NEW YORK (AdAge.com) -- The CW is taking the unusual step of not screening its buzzed-about remake of "Beverly Hills 90210" for advertisers or the media in advance of the program's ... August 18, 2008 NEW YORK (AdAge.com) -- After a 25-year relationship, Lowe Worldwide and Stella Artois are calling it quits. InBev put its Stella Artois brand in play, with the beer maker calling a... fastest-growing solution providers in the IT industry today. "The CRN Fast Growth 100 are the cream of the crop when it comes to Solution Providers who know how to wrap technology in world-c... LectureShare is proud to announce several major updates to it's course management system which will make it even easier to use. We have made viewing documents easier by partnering with Scribd, a ... August 18, 2008 NEW YORK (AdAge.com) -- ABC will buy out all the ad space in the Aug. 25 issue of TV Guide magazine, part of the usual round of late-summer shenanigans the big TV networks unleash e... August 18, 2008 DETROIT (AdAge.com) -- For the first time in more than a decade, General Motors Corp. will be absent as a major sponsor of next year's glitzy Academy Awards broadcast on ABC. The au... August 18, 2008 LONDON (AdAge.com) -- The perils of preroll appear to have been vastly overstated, according to Nate Elliott, research director at Jupiter, who suggests audience loss as a direct re... Posted on: Monday, 18 August 2008, 09:00 CDT Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced a partnership with Bruce Clay Inc., one of the... PRWeb, a leader in online news and press release distribution, has been used by more than 40,000 organizations of all sizes to increase the visibility of their news, improve their search engine rankin... The Future Internet Symposium is a venue for European and international researchers to share their work on next generation Internet technologies. Vienna, Austria ( Aloha Social Media Summit , October 6-7 in Boulder, Colorado, brings together entrepreneurs, marketers and executives for two-days of hands-on social networking and web 2.0 training. We are very excited to announce our partnership with SureChem and offer a truly unprecedented free service. Chemical search is a field in which users are accustomed to paying substantial fees and we a... BOSTON, MA--(Marketwire - August 18, 2008) - DesignBlox, the developers of Adroit, the next generation online advertising platform that helps marketers maximize ad campaign success and minimize prod... NEW YORK (AdAge.com) -- Finding ways to turn movie theaters into interactive social media venues is a major project at New York's Brand Experience Lab. In this interview, lab chairman David Polinchock... Comprehensive tutorials on the MINT and Reactome databases enable researchers to quickly and effectively use these invaluable resources. Seattle ( PRWeb, a leader in online news and press release distribution, has been used by more than 40,000 organizations of all sizes to increase the visibility of their news, improve their search engine rankin... Muller Bressler Brown has selected the Radian6 social media monitoring platform to measure online customer engagement for social media campaigns. Radian6's Jivox targeting capabilities enable Soren Legal to localize advertising within 50-mile radius of its notary workshops San Mateo, CA ( PRWeb, a leader in online news and press release distribution, has been used by more than 40,000 organizations of all sizes to increase the visibility of their news, improve their search engine rankin... , the leading local source of real-time news, information and interactivity, has been redesigned to make its wealth of in-depth content easier to find and use. With more than 1.1 million unique users ... ) August 18, 2008 -- InetSoft Technology, an innovator in dashboard, reporting and analysis solutions, today released a white paper on the topic of "End-user Defined Data Mashup: The case for giv... Under the direction of CEO Jeremy Goodrich, popular question and answer site FunAdvice.com grows 250 percent in a single year, and celebrates by launching fully customizable profile options. PRWeb, a leader in online news and press release distribution, has been used by more than 40,000 organizations of all sizes to increase the visibility of their news, improve their search engine rankin... , today announced a refresh of their Geo.Metro product portfolio which includes the launch of Geo.ONE PLUS (1Gbit/s plus), Geo.TEN (10Gbit/s) and Geo.TEN PLUS (2 x 10Gbit/s), all scalable Managed Netw... Sonoport Pte Ltd launches the Stretch FX audio algorithm at Sonobuzz.com, allowing site users to create their own sound effects online. The addition of this technology augments Sonobuzz.com's alr... Clickbooth impressively boasts their very own full-fledged Compliance Team, a well-recognized, noteworthy department fully dedicated to creating a consumer friendly online environment. Led by Senior D... ) announced today that its founder and principal consultant Bill Mirabito will share his eCommerce expertise at the first-ever Akamai Global Customer Conference during a session titled, "The Akam... ) August 18, 2008 -- OC IT Services, the new trade name for Simplifying the Web LLC, has today unveiled its enhanced website. Designed to further improve their customer's overall experience, the ... The four top-performing IAB standard video ad units have generated click-through rates above 10 percent, according to a study conducted by Break Media and its advertising partner Panache. Campaigns f... Univision signed with HipCricket for mobile marketing support of its radio programming. Univision will use HipCricket for Univision Movil, the Spanish-language mobile platform. ThisNext named Scott M... As mobile advertising moves from an experimental buy to a dedicated budget line item, ad networks serving the space have also matured. 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According to one person familiar with the matter, Mr. Rogers had started his p... Photo Credit: AP "You're looking for a way to be able to call attention to what generally would be a yawn, in terms of Chicago and restaurants," said Robert Passikoff, president of Brand Keys... New Web analytics implementation framework gives business users the power to control implementations of complex rich Internet applications. San Diego, CA ( The interactive marketing agency's Silicon Valley office will provide a launch pad for new products and services and better equip the company to serve clients in the San Francisco Bay Area and Sa... August 15, 2008 NEW YORK (AdAge.com) -- Total broadcast TV ad revenue fell 4% in the second quarter of 2008, and 1.3% for the first half of the year, according to an analysis by the Television Bure... ) August 15, 2008 -- Axacore, a worldwide provider of fax and imaging solutions, has released their newest product, FaxBridge. Fax servers concentrate on the electronic world, but many faxes orig... ) August 15, 2008 -- Movie and entertainment site, Spill.com, will release its review of new Dreamworks action comedy, Tropic Thunder - as film opens in theaters nationwide this week. Spill.com i... Following up on the success of its Canadian landscaping directory, Rittenhouse is pleased to announce that the US version is now ready for submissions. This is a free internet directory for American c... John Dussling will oversee business development initiatives for the nationally recognized online marketing firm .Com Marketing. Orlando, FL ( TopSEOs.com Ranks Glens Falls NY based Internet Marketing Company Mannix Marketing, Inc. Among Top 30 For Best Organic SEO According To Their August 2008 Best In Search Rankings. PRWEB) August 1... Directed Edge announced today the initial public beta of its recommender system, an engine for finding related media, people and events on the web. The Wikipedia-based demo shows how graph analysis of... ) August 15, 2008 -- OpenDNS, the award-winning navigation service that makes the Internet safer, faster, smarter and more reliable, today announced Safety Vision has switched to OpenDNS from the DNS ... Online ad spend in the U.K. overtook advertising on mainstream commercial TV last year, according to Britain's Office of Communications. Paid search grabbed over half of online ad dollars spent in the... NEW YORK (AdAge.com) -- While they're only one part of the larger campaign launching HBO's "True Blood," viral promotions by New York's Campfire agency for the vampire series are a real stand out. Amo... Photo Credit: AP Global glory Manuchar Kvirkelia, a Georgian, won gold in Greco-Roman wrestling. He was just one of the athletes from a league of nations making the parade to the platform, a... The SmartBike DC program, which will be operated and maintained by Clear Channel Outdoor, is the first such program to go into effect in North America. While other cities, including Chicago a... InSite Software Proves Diversity and Flexibility of Ecommerce Solution with Industry-Leading Clients shipping solutions and provider of InSiteCommerce (InSite-Commerce.com), today demonstrated the flexibility and diversity of its ecommerce solution with the recent implementations by vertical market l... s dynamic networks, today announced the availability of its Apex 1.0 software. This new product provides expertise and information that help you understand what is going on when problems or erro... , August 18-22, 2008. SEMPO was launched at SES San Jose five years ago, and today has 830 members representing over 2,000 individuals. Over 900 individuals have participated in SEMPO Institute ... FindAnyFloor.com launched yesterday. The brainchild of successful flooring and tech entrepreneur Damien Patton, the site brings together flooring customers and flooring professionals and aims to give ... August 14, 2008 NEW YORK (AdAge.com) -- NBC Universal says it sold an additional $10 million in TV advertising for the Olympics between Monday and Wednesday of this week. The sales are a sign that ... The National Journal will publish a 48-page tabloid-sized convention dailies Sunday through Thursday, as it has in past conventions, and then for the first time this year, also a separate afternoon ne... "Hocus Pocus" ?) but instead to a honey-voiced woman offering advice, compassion and spiritual guidance. She commiserated with her mopey callers. She bantered with her yippy ones. She didn't seem to b... PRWEB ) August 14, 2008 -- HRO Magazine's recent yearly Baker's Dozen report was released and TalentFusion was recognized as a top Project/On Demand Leader. TalentFusion was one of seven firms recogni... HR Community ” allows vendors to build interactive company profiles and syndicate white papers, webcasts, reports and more. Since a vendor's content is hyperlinked to their Web site, it hel... PRWEB ) August 14, 2008 -- VinSolutions announced today they have achieved Approved Vendor status with Subaru of America. Dealers enrolled in Subaru’s Integrated Lead Management program can now ... Maveron LLC today announced the addition of Amy J. Errett as a partner. Errett, who has been a founder as well as on the senior leadership teams of a number of entrepreneurial ventures, brings to the ... Freedom loving grassroots volunteers have created an inventive political campaign promotional and fundraising system. The new program, called the Liberty Straw Poll, brings together political candidat... ) August 14, 2008 -- Michael H. Fleischner, President and Founder of MarketingScoop.com, announces the publication of SEO Made Simple: Strategies for Dominating the World's Largest Search Engine.... ) August 14, 2008 -- Personal Life Media™, Inc. a publisher of lifestyle podcasts and blogs for people on the leading edge of culture, made available today a patent-pending audio player widget t... We also wanted to make sure that all of our customers have the opportunity to access next generation technology, so we've made SQL 2008 hosting available in both of our datacenters, located in th... RMG Connect named Mark Miller president and CEO of North America. Miller previously served as RMG's president of the New York, Atlanta, and Dallas region. In addition to those offices, he will now ove... Circuit City has partnered with YouTube to launch a new channel on the video-sharing site just in time for football season -- or more accurately, fantasy football season. The "FANalysts" channel featu... Real Cities is about to change hands again. The McClatchy-owned newspaper ad network has been acquired by Centro, a firm that manages local online media buys for national advertisers and agencies. The... NEW YORK (AdAge.com) -- Former basketball superstar Magic Johnson is a big player in the marketing world. His company holdings include AMC movie theaters, more than 100 Starbucks, 31 Burger Kings, a s... |
RELATED ARTICLES Internet Marketing Help If you're looking for Internet marketing help you've come to the right place. Below you will find several tips to help you navigate your way through the mystifying world of promoting your website and e-commerce business. 7 Tips to Help Internet Marketers To make a living online is the dream of many internet marketers.How do you do this? Unfortunately, if you want to expedite the process, you need to spend some money. Successful Marketing Using Websites and Why So Many Businesses Get It Wrong Many great website concepts are developed, launched.. Why Online Business - The Harsh Reminder Why Online Business Is For You Many people want to achieve financial freedom and they know very well that running their own business has always and will always be the best road to financial freedom. Here are some reasons to remind these people why online business is the best way toward financial freedom. The Vital Tools To Marketing Success Special Article Report: Theses Keys Work!Many times over the past few years I have had subscribers and business partners ask me why and how I am able to not have a day time job and work from home fulltime when they are doing the same thing and still are caught up in the day to day grind?Simple Really, The article I write below will help you understand how to suck in profits without having to spend your life savings to do it. Many top names in marketing and advertising ask me why I dont put all of what you are about to learn in a ebook and sell it for a profit?Mainly because there is enough of that going around now! Many different times you will see a ebook or software that comes out claiming to be the next BIG secret to success just to find out the only one succeeding in making anything from it is the so called GuRu himself. This Here Web Aint Big Enough For Both Of Us! 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Kaizen in Online Marketing Many people throughout the life of online marketing have utilized the use of Kaizen. As a matter of fact I would venture a guess that almost all successful businesses in today's markets are using it. The 3 Keys To Business Victories No matter what business you are in there is a high chance of failure. Why? Because most people don't do the research and keep the right focus needed to succeed. Grab that Browser! The Captive Affiliate Marketing Model Creating mini-sites that grab your browsers and prime them into buyersIf you're familiar with autoresponders this will be simple, but yet many affiliates don't even think of this, and I can understand why - because when you glance over this idea it seems a little over-enthusiastic for making a simple commission based sale. But this is a common flaw in affiliate marketing - we're stuck in this mindset of keeping things as simple as the concept suggests. The Truth About Info Business Let me save you, at least, several hundreds of dollars you would have spent on different business guides and tutorials, claiming to bring you online wealth.We both read many times sales and endorsement letters the only aim of which was to show us the ultimate way to Internet profits. The Seven Secrets of a High-Sales Marketer If you want to boost your website sales to the next level, you've got to think and act like a high-sales marketer. Here's how:1. Niche Marketing and Finding Your Way to Profits If you haven't heard the word 'niche' being batted around by Internet Marketers then you haven't been listening. Finding a niche has become the antidote to competing in overly saturated online markets. Getting Members For Your Community If you read my first article titled BUILDING A BUSINESS WITHOUT ADVERTISING YOUR PRODUCT, then you should have at least some idea of the type on online community your visitors would be interested in. If you have not read it, reading it will give you a better understanding of this article. Traditional Mediums versus Search Engine Positioning Banner Advertising:Paying $15 for a 1000 impressions on a high traffic website. Sounds like good exposure for a low price? It is! After all you will have a 1000 unique people view your banner. Click here to return to the Internet
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