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Marketing Your Web Site Effectively
Every new generation of a Web site brings the hope of increased success on the Internet for your business or organization, but too often, a project is completed and lacks the fundamentals for ensuring success on the Web. While we certainly don't claim to be Google or MSN experts, the spider-based search engines want their results to be accurate and setting up your Web site correctly can be the difference between page 1, 2, or 2,000,000. Everything starts and finishes with your Home page. What kind of content is featured on your Home page? What kind of navigational structure are you using? How long does the page take to load? How frequently is it updated? These are the types of questions that you need to ask your developer when getting ready to redesign your Web site. Having the right answers to these questions is crucial to success, and the answers are fairly obvious, so why do so many sites ignore these basic philosophies? Your Home page should feature information about your products and services, provide easy access to the main sections of your site, load quickly (3 sec rule), and be updated regularly to encourage repeat visitors. While these are logical answers to the questions, working with a Web site marketing firm such as WebSolutions can take these concepts to the next level and make certain that you've got the right content in the right places. The next step is to examine your interior pages and see what advantages you can exploit over your competitors. Most companies are lazy and stop after optimizing their Home page. This leaves the door wide open for those willing to get a little dirty and go the extra mile. While your Home page is probably indexed in the search engines already, getting your interior pages optimized and indexed can provide a huge boost in traffic as well. The final step is to examine the traffic your site is getting and perform a marketing analysis of the site's performance. Getting more traffic to the site is great, but if you can't convert that traffic into sales or inquiries, it's not that beneficial. The higher the conversion rate, the happier you'll be. While the ideals outlined here are fundamental, we can work with you to expand on the concepts discussed and take your site to the next level. If you are interested in learning how we can help, please contact us today for more information. In addition, you can find more helpful information by visiting: SearchEngineWatch.com, which is a great resource for this type of content. WebSolutions is a professional Web site design, development, and hosting company based near Chicago. Their expertise in Web design has been highlighted in print and television and their custom developed solutions have been highly successful for businesses nationwide. Jon Kee handles all sales and marketing related activities for WebSolutions and can be reached by phone @ 630.375.6833 or email @ sales@wsol.com.
Advertising:- People really loathe telemarketers of any ilk or persuasion, p2pnet posted in September. Nov. 19, 2009--FOR IMMEDIATE RELEASE: EU Services, one of the largest direct marketing production companies on the East Coast, is celebrating its 40th anniversary. ROCKVILLE, Md., Nov. 20, 2008-The FDA today posted on its website a Warning Letter sent to Shionogi USA about a Professional NDC Sheet and a Cardinal Health NDC Sheet for Cedax. Wednesday night, three people were injured following an accident on Talbott Road in Belington in Barbour County, WDTV reported. Cellphone providers are warning against a scam circulating via e-mail regarding the CRTC's recently implemented do-not-call telemarketing list. VerticalResponse, Inc. , the leading provider of on-demand email marketing and direct mail solutions , today releases the results of a survey comparing how startups fare in adoption of social media and online ... Rogers Wireless, Canada's leading wireless carrier, is calling on the Canadian Radio-Television and Telecommunications Commission to permit Canadian wireless customers to block unsolicited, unwanted text ... Attorney General Wayne Stenehjem says seven companies have settled with the state for making prerecorded telemarketing calls. Company lost its funding. Outsourced. Caught in a merger. Downsized. Fired. It seems like every day I learn of another person who is on the job market. Direct marketers must work together to head off regulatory restrictions, developing cohesive solutions to advertising ethics and direct mail-delivery issues. An Arizona fundraising company used ex-felons to solicit donations on behalf of Iowa narcotics officers and families of missing children, then misled donors to believe the money would go to the organizations, a ... Transcontinental Inc. today announced the appointment of Brian Reid as President of its Printing Sector, effective immediately. Today's marketers want to stay competitive in an uncertain economy, but direct mail can be expensive. Direct mail doesn't have to be a shot in the dark. There are number of steps that direct mailers can take to make their marketing efforts easier and more effective. Nearly three of every four Americans register their phones with the national "Do Not Call Registry." But the concept comes with many loop holes and exemptions. TORRANCE, Calif. - PC Mall, Inc. today announced that it is scheduled to participate in the following upcoming investor conference: Tuesday, November 18, 2008 Speakers: You can access the webcast by visiting PC ... Shares of Valassis Communications Inc. fell to a record low Monday, as the Livonia-based direct marketing firm cut 100 jobs and reduced its profit forecast after posting a third-quarter loss of $5.2 million ... |
RELATED ARTICLES They Didnt Think I Could Earn A Full-Time Income Online, But I Proved Them Wrong! When I first attempted to make money online I was so naive just like any newbie. But I learned from the school of hard knocks. URLs Everywhere Your URL (www) should be everywhere and more. I know many of you are going to think this is common sense, but how many of these are you using? Your web address should be on every piece of anything your business does, period. My Dog Ate My Website I am really fascinated by the world of on-line marketing. I spend more and more of my time on the net, make more of my purchases from on-line suppliers, but I seem to find out about new about new products on TV, radio, or even mail. Marketing Gurus: Do You Need One? Its become fashionable to bash marketing "gurus" nowadays.There are some for whom the prospect of even looking at someone as a "guru" is a sin. What Can Make You A Fantastic Internet Marketeer? You've probably know many answers to this question: a good marketeer palces links, bad one - don't, good one makes surveys, bad one - don't, etc. All of these answers are right, but there is one key difference. Do You Even Realize What Youre Promoting?! Now, I'm a firm believer in knowing what you're getting yourself into. It's a universal fact of life. Advertising That Yields the Best Results In today's world, online advertising is KEY to the success of your business. Your initial approach is what draws the curiosity that ultimately leads to the sale of your product. The Power Of Free Free can set you free.. Online Parties with a Twist We know once you have a room full of guests at your online party, getting them to play games is the easy part. While hunting for answers to your game, a guest has the chance to see some products they simply cannot do without, thus making you sales!We also know from experience that getting the visitors to the party in the first place is like pulling teeth. How to Use Viral Marketing for Online Profit When Sabeer Bhatia and Jack Smith founded Hotmail.com they promoted it with a simple idea they called "Word of computer" advertising. The Seven Secrets of a High-Sales Marketer If you want to boost your website sales to the next level, you've got to think and act like a high-sales marketer. Here's how:1. Marketing Your Web Site Congratulations! Your Web Site is finished! Now what? Your first instinct is to submit to every search engine possible and leave it up to them to bring traffic to your site. Despite what you may have been told, it doesn't happen quite that way. Website Marketing Secret: Why Your Website Is Not Making Money And How To Turn It Around The secrets on how to send a floodgate of traffics to your website and explode your sales.Why do hundreds of millions of people from all over the world have websites today which are not making any money for them?They have tried many different types of website marketing, internet promotions such as search engine optimization and promotion, banner ads, ffa ads, e-mail marketing, link exchanges, e-zine ads but failed. Dont Baffle Me - Talk to Me Congratulations, all you Internet marketing people you. You now command a whopping 3% of total advertising and marketing budget. The Long Sales Letter: Should You Use it In Your Advertising? If you're a web marketer and you've done your homework, you've probably come across the Long Sales Letter in your internet travels. Top web marketing experts like Yanik Silver, "The Copy Doctor" Michel Fortin and countless others use it to pitch their comprehensive instructional kits. FFA Links and Free Classified Ads Dont Work There are many ways to initiate traffic to your website, but unfortunately there are some that are just a waste of time. Two kinds of advertising many webmasters get caught up in when they first start to get their website rolling is Free For All (FFA) links, and free classified advertising. Ten Tried And Tested Viral Marketing Campaigns Believe it or not, viral marketing did not originate from the web. Named after microscopic organisms that reproduce at a very fast rate, viral marketing traces its beginnings from offline marketing. Is The Internet the Ideal Marketing Medium? The internet has grown explosively in the ten or so years that it has been in widespread use,and internet marketing has grown along with it. Many factors contribute to making the internet the ideal business medium. Have You Got Your Ear To The Ground Or Your Head In The Sand? What happened on your website yesterday? What about last week or last month? How about in the past hour? How many visitors come to your website as a result of using a search engine? How long do people stay on your website for on average? Which pages do your visitors go to?If you don't know the answer to some or all of these questions you are effectively operating a website blind.This is like riding a bike blindfolded and expecting to arrive at the right destination. The Paradigm Shift of Internet Marketing There is a trend going on in the world of internet marketing. If you truly open your eyes and pay attention to everything in the internet marketing world, you will notice this specific trend that is rapidly invading our email inboxes from every internet marketing guru out there. Click here to return to the Internet
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