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Internet Marketing - Advantages and Disadvantages
Everyone seems to be jumping on the internet marketing bandwagon lately. In the race to get their business online, many successful businesses forget to ask themselves some tough questions about what they are doing, what their expectations are and what their plan is to meet those expectations. The internet can be a powerful tool that can put you on solid footing with bigger companies. On the other hand, the other companies may have more money to pay for advertising. Here are a couple of things to keep in mind as you analyze your internet marketing strategy. Advantage of Internet Marketing - your store is open, 24 hrs a day, 7 days a week. Further, your customers are worldwide in reach, and can shop anytime that they want to - the cost of spreading your message is next to nothing. Emailing your subscription base is more oftne cheaper than sending a letter through the mail - updating your subscribers can be done almost instantly through email. Visitors to your website can get up to the minute information on each visit. If you are having a sale, your customers can start shopping at the discounted prices literally as soon as they open their email - if you have an information sensitive business, such as a law firm, newspaper or online magazine, you can deliver your products directly to your customers without having to use a courier Disadvantages of Internet Marketing - online marketing is not free. The cost of software, hardware, wed site design, maintenance of your site, online distribution costs and of course, time, all must be factored into the cost of providing your service or product. - slightly over 50% of households shop online. While that number will continue to grow, you are reaching less than two out of three households. - the internet is still regarded as a source of information gathering for the majority of your customers. Of the number of visitors to your site, the vast majority of visitors who are motivated to buy will do so in person. Many people prefer the live interaction when they buy. If you have a small business with one location, this may deter customers from buying. - easier to have outdated information on your site, thus timing of updates is critical - there is no replacement for good old fashioned customer service. The majority of internet marketers lack customer service and inquiry response programs. As a result, many online visitors to your site will already have painted your site as poor service before they have even contacted you. The majority of websites also have poor navigation, which makes it difficult for your visitor to find what they are looking for. Many sites were created with a marketing view, not a customer service point of view. - is your site secure? Does your customer know this? There are many incorrect stereotypes about the security of the internet out there. As a result, many of your visitors will not want to use their credit card to make a purchase. The fear of having their credit card info stolen is a clear and present danger in the minds of your visitors - there is a lot of competition for your product already out there. By the time your visitor finds you, they have already been clicking many links. Unless they can find what they are looking for quickly, they are gone. - many web visitors expect something for free. What do you have to offer them? There are many other pros and cons of internet marketing. Its important for you to consider each when creating your internet marketing strategy. Each of the disadvantages can be overcome, but only if you view the customer experience from the eyes of your customer, not as an internet marketer. Northern Source offers web design services for small businesses. You'll find more helpful hints at http://www.northernsource.com Christopher Smith has been creating web sites for small businesses for over 7 years. In addition to providing deisgn and consultation services, Christopher also provides tips on search engine optimization, internet marketing and traffic generation.
At this year's Document Strategy Forum in Chicago, Sept. 10 - 12, Xerox's Shelley Sweeney and Karl Kaneen will lead sessions about how adding personalization to documents and using an efficient, automated ... The Office of the State Auditor on Aug. 28 released an audit report on the Texas Department of Transportation's Financial Forecasting and Fund Allocation. A Massachusetts state court has arraigned five men on charges they used fraudulent telemarketing practices to deceive over 1,000 donors to police and veterans' charitable organizations and then allegedly using ... Submitted by the Public Service Commission ATLANTA - The Georgia Public Service Commission said the number of Georgians registered on the Do Not Call List has passed the five million mark. SHENZHEN, China, Sept. 3 /Xinhua-PRNewswire-FirstCall/ -- Jingwei International Limited , one of the leading integrated marketing companies in China, today announced that management will be participating in the ... Jingwei International Limited , one of the leading integrated marketing companies in China, today announced that George Du, President and Chairman has informed Jingwei of his intention to purchase up to 100,000 ... Five men who allegedly used more than $100,000 they claimed they were raising for police and veterans charities for personal expenses are scheduled for arraignment this morning. Missouri Attorney General Jay Nixon pledged Tuesday to go after fellow politicians who make prerecorded phone calls to people's homes without properly disclosing who's behind them. Those pesky automated telemarketing calls could soon be disappearing. A Flash player error has occured, please make sure you have the latest Adobe Flash Player. Put aside the balloons and the baby kissing: The surest sign that it's an election year is an increase in lobbyist spending. With the Democratic National Convention just ended and the Republican National Convention just getting under way, it's no wonder New Jersey lawmakers are thinking about ways to improve the election process. Tired of those telemarketers interrupting your lunch, your snooze, or your favourite TV program? If so, you're definitely not alone, which is but one reason why as of Sept. As a deadline for a new cell phone no-call list approaches, more than 200,000 Wisconsin residents have signed up. Illinois Attorney General Lisa Madigan last week sued two Chicago-area auto dealers alleging deceptive direct mail practices, her office announced. " The Georgia Public Service Commission announces that the number of Georgians registered on the Do Not Call List has passed the five million mark. I was interested in a recent article in a leading marketing trade magazine, Advertising Age, about the relatively flat "advertising" spending in the past year - up about 1.7%, led by super-marketer Proctor and ... Commerce Bank has signed an agreement with Dallas-based Alliance Data's Epsilon business unit to provide the bank direct marketing services. The Talbots Inc. reported a net loss of $25 million for the second quarter, nearly doubling its net loss of $13.3 million in the prior year. The Tennessee Division of Consumer Affairs warns consumers to be aware of the various telemarketing frauds that are looking to get your money or personal information. |
RELATED ARTICLES 5 Steps to Achieving Success in Marketing 1 Planning:When starting your marketing strategy, it is wise to plan ahead for what you will need.This is important, both for the finance you have available, the time and the resources you need. The Most Valuable Asset in Marketing - Do YOU have It? The single most important attribute for a successful Network Marketer is often lacking, and yet it is the easiest to possess. Do YOU have it?INTEGRITY - The quality of possessing and steadfastly adhering to high moral principles or professional standards. How To Let Your Customers Search For YOU! - Part 1 Actually I love the techniques I will explain below. These methods made me an authority in my market. Internet Marketing Simplified! 2 Pillars For Achieving Massive Results Are you confused by the flood of information on how to improve your internet marketing results?Mastering the search engines, pay-per-click advertising, affiliate marketing, website design, writing articles, and on it goes.Doesn't it seem more and more complicated to focus in on what really works and what doesn't?After working to build many businesses from the ground up over the last 10 years, it's more clear than ever that there are 2 main principles that will largely dictate your success in any business. Advantages Disadvantages Of Internet Marketing: The Good The Bad And The Ugly The Advantages Disadvantages Of Internet Marketing are many.A few Advantages Disadvantages Of Internet Marketing are:* It's on the internet so it's low cost* Very fast* And you can reach a global audienceHowever it:* Can leave the businessman feeling isolated* Hard to tell if people are lying because you can't see their face* And you can be overloaded with information. Beyond Viral Marketings Its Exponential Multiplication Exponential Multiplication a Real Life Example:Double a penny every day for a month and what do you get? Over ten million dollars! That's the power of exponential growth, and the Internet is the one medium that can harness the power of That Amazing Exponential Growth.. Do This - and Destroy Your Resale Rights Business! There's one thing that's sure-fire guaranteed to ruin your profits on resale rights products more than anything else - price cutting. It has become the scourge of information product sellers everywhere and it seems there's not much that can be done to stop it. What a Billionaire Balloonist Taught Me About Internet Marketing Billionaire Richard Branson, the entrepreneur behind the Virgin brand, is one of the world's most successful and adventurous businessmen. Not being satisfied to run several highly profitable businesses Branson also engages in occasional feats of courage, or stupidity, depending on your stand point!I read his autobiography recently and discovered something that perfectly sums up what it takes to achieve success on the Internet. Flat Tires, Slow Leaks, and Online Marketing Does your online marketing campaign have a flat tire? Or is it more like a slow leak?Today my 16 year old son Fritz called on the cell phone from high school. Mom took the call. How to Get 100s of People into Your Downline(s) in Just a Few Months I've been "seriously" working the Web since late 2000. I joined a few affiliate programmes in the early days - more than I could handle back then - and more or less gave up on every single one of them. Offline Marketing for Online Home Based Businesses When it comes to marketing your web site, most home business owners use banners, link exchanges, different search engines, newsletters, forums, ezines, free and paid classifieds. However, a good home based business must also consider offline marketing strategies as well and how to use them in order to generate more business. How To Profit Using Public Domain Works The public domain is full of books, journals, literary works, videos, audio, music sheets, software and government works that you can use any way you choose and create unlimited wealth with a little creativity.Several ways you can profit using public domain works are:1. Headlines Bring Sales--Where and How to Use Them - Part 1 Headlines are short vital statements to stimulate your potential customers and clients to take action. That means sales! Since you only have 10 seconds to attract your visitor or reader, create headlines to make ultimate sales. The Internet Marketing Pie: Slice It Up Right or Lose The number one concern for Internet sales is your marketing list -- in other words, your audience. But. My Wacky Test Marketing Experiment Succeeded In a previous article I recounted engaging in a wacky piece of test marketing - and now I'd like to provide you with a progress report.I set up a temporary website with a sales pitch for a product which I had yet to create - and cheekily signed off with a visitor survey request instead of the customary options to purchase. 9 Secrets to Kick Your Internet Marketing Efforts into Overdrive Let's face it, most of us know the basics of Internet Marketing or how to promote websites and products on the Internet. There are plenty of ebooks on the subject if you aren't familiar. The Magic Upsell Technique Just like the infamous thank you page that a buyer is forwarded to before an actual purchase made popular by none other than Mike Filsaime, the same goes for upselling. What is upselling?Upselling is the technique used to bolster sales after the initial purchase. Multiple Streams Of Internet Income Make your website pay?in millionsAlthough opportunities were rare and far in between during the pre cyber era, Internet has transformed the entire scenario of making money. All you need is inclination, just like thousands of other smart people across the world. Look Smart Not Small Business Friendly There is a firestorm of negative press regarding LookSmart's recent marketing stumbles via numerous discussion groups, including two of the oldest and most influential, I-Search and I-Advertising Digests. Most of the critiques center on LookSmart's inability to develop viable programs for SMB/SME ("small to medium business or enterprise"), the difficulty in managing their new pay per click "Small Business Listings" advertising program, and their overall lack of customer service responsiveness. Bring Spirit Into Your Online Business For people who have decided to strike out on their own entrepreneurial careers, the currency of choice for lasting and meaningful compensation?and the primary reason they left the "rat race" is?spiritual fulfillment.Like fulfillment, the word 'spirituality' has a different meaning for different people, too. Click here to return to the Internet
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