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Hide and Seek


What's happening to the personal touch on the World Wide Web?

The headlong speed with which we rush through the vast information superhighway is leaving human interaction in the cyber dust. How many times have you searched through a website to find a phone number only to discover that one doesn't exist? You'll communicate through e-mail only and if you can't fully explain your issue by written word--too bad! And try using email to try and figure out a technical support issue. It's frightening to see how many companies, of all sizes, are creating policy to use the World Wide Web to hide.

Make no mistake about it, the Internet is the most powerful medium we'll see but it's not a place to play hide and seek with visitors. If you own a website, publish a number and man your phones. Answer quickly and use proficient, accommodating customer service specialists. And please don't preach to us about the cost of such a venture. The World Wide Web is creating more millionaires than at any other time in our country's history. Give some of your new found profits back. Be a faithful servant to your customer. Make the Internet all it should be and you will be rewarded beyond compare.

Brian Grinonneau is the general manager of McMann and Tate Advertising, an agency that works exclusively with the small business owner to help them stand out in an increasingly crowded marketplace where much of the advertising and products look the same.


INTERNET MARKETING RESOURCES:



Advertising:- People really loathe telemarketers of any ilk or persuasion, p2pnet posted in September.


Nov. 19, 2009--FOR IMMEDIATE RELEASE: EU Services, one of the largest direct marketing production companies on the East Coast, is celebrating its 40th anniversary.


ROCKVILLE, Md., Nov. 20, 2008-The FDA today posted on its website a Warning Letter sent to Shionogi USA about a Professional NDC Sheet and a Cardinal Health NDC Sheet for Cedax.


Wednesday night, three people were injured following an accident on Talbott Road in Belington in Barbour County, WDTV reported.


Cellphone providers are warning against a scam circulating via e-mail regarding the CRTC's recently implemented do-not-call telemarketing list.


VerticalResponse, Inc. , the leading provider of on-demand email marketing and direct mail solutions , today releases the results of a survey comparing how startups fare in adoption of social media and online ...


Rogers Wireless, Canada's leading wireless carrier, is calling on the Canadian Radio-Television and Telecommunications Commission to permit Canadian wireless customers to block unsolicited, unwanted text ...


Attorney General Wayne Stenehjem says seven companies have settled with the state for making prerecorded telemarketing calls.


Company lost its funding. Outsourced. Caught in a merger. Downsized. Fired. It seems like every day I learn of another person who is on the job market.


Direct marketers must work together to head off regulatory restrictions, developing cohesive solutions to advertising ethics and direct mail-delivery issues.


An Arizona fundraising company used ex-felons to solicit donations on behalf of Iowa narcotics officers and families of missing children, then misled donors to believe the money would go to the organizations, a ...


Transcontinental Inc. today announced the appointment of Brian Reid as President of its Printing Sector, effective immediately.


Today's marketers want to stay competitive in an uncertain economy, but direct mail can be expensive.


Direct mail doesn't have to be a shot in the dark. There are number of steps that direct mailers can take to make their marketing efforts easier and more effective.


Nearly three of every four Americans register their phones with the national "Do Not Call Registry." But the concept comes with many loop holes and exemptions.


TORRANCE, Calif. - PC Mall, Inc. today announced that it is scheduled to participate in the following upcoming investor conference: Tuesday, November 18, 2008 Speakers: You can access the webcast by visiting PC ...


Shares of Valassis Communications Inc. fell to a record low Monday, as the Livonia-based direct marketing firm cut 100 jobs and reduced its profit forecast after posting a third-quarter loss of $5.2 million ...


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