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Keep those Back end Sales Flowing 24/7 Using The Funnel Theory of Marketing and Automated Tools
The Funnel Theory of Marketing Relies on the fact that it is far more expensive to attract new customers then to resell existing customers. By Combining Automated Sales techniques with the Funnel theory of marketing you can keep your Back End Sales Flowing 24/7 Direct Mail Merchants understand the funnel theory of marketing very well. It is not unusual to receive Direct Mail Pieces months or years after your first and only purchase from a direct mail merchant. As an Online Marketer by using Automated Tools and E-Mail you are in a far better position to take advantage of the Funnel Theory then those Offline Direct Mail Guys. (Some of those Direct Mail Guys also E-Mail me). Product Levels 1 - Entry Level Free to $5.00 2 - Customer $5 to $100.00 3 - Spender $100 to $500 4 - Big Spender $500 - $5,000 5 - Cream of the Crop Above $5,000 The Nuts and Bolts A Day or a so later you send them a E-mail sales letter for a Low Cost Product. Every few days you send an Additional E-mail Sales letter offering the same or a different low cost product. When someone buys your Low Cost product they move down a little to a thinner part of your Funnel and are Added to a list of customers who bought a Level 2 Product You now start sending these Customers offers for a slightly higher priced product. As your customers continue to buy products they keep moving to the thinner part of your funnel and are offered products at higher and higher price points. It is Ok to cross promote your lists offering High Cost Product to your low cost buyers and Low Cost Products to High cost buyers. A Simple Example As People Buy your cookbook for $19.97 you may want to send them a Thank You letter and add them to your next level mailing list, Some Products on this list maybe a DVD of how to house train your dog for 39.97 or a Mink Leash for 89.97. Again as you sell these Products Move them down the Funnel and Start to offer them the $497.97 High Tech Dog House. Next you can offer them the $3,000 Doggie/Owner Cruise. You may even offer them products for cats or birds as many pet owners have multiple pets. Tools Now that you are building that list of Vegetarian dogs you may want to have other Entry level or free products targeting other segments of the Dog Market or the Pet Market. Think of Lead Capture (Filling the Fat end of your Funnel) as a garage sale one man's junk is another man's treasure. Free Recipes may appeal to one dog owner where as Free or Low Cost plans to build a Dog House may appeal to another Dog Hose. Don't be afraid to Sales Pages with Low Cost Products as well. The More open doors you give your customers to enter your sales funnel the more customers you will have. About The Author:
At this year's Document Strategy Forum in Chicago, Sept. 10 - 12, Xerox's Shelley Sweeney and Karl Kaneen will lead sessions about how adding personalization to documents and using an efficient, automated ... The Office of the State Auditor on Aug. 28 released an audit report on the Texas Department of Transportation's Financial Forecasting and Fund Allocation. A Massachusetts state court has arraigned five men on charges they used fraudulent telemarketing practices to deceive over 1,000 donors to police and veterans' charitable organizations and then allegedly using ... Submitted by the Public Service Commission ATLANTA - The Georgia Public Service Commission said the number of Georgians registered on the Do Not Call List has passed the five million mark. SHENZHEN, China, Sept. 3 /Xinhua-PRNewswire-FirstCall/ -- Jingwei International Limited , one of the leading integrated marketing companies in China, today announced that management will be participating in the ... Jingwei International Limited , one of the leading integrated marketing companies in China, today announced that George Du, President and Chairman has informed Jingwei of his intention to purchase up to 100,000 ... Five men who allegedly used more than $100,000 they claimed they were raising for police and veterans charities for personal expenses are scheduled for arraignment this morning. Missouri Attorney General Jay Nixon pledged Tuesday to go after fellow politicians who make prerecorded phone calls to people's homes without properly disclosing who's behind them. Those pesky automated telemarketing calls could soon be disappearing. A Flash player error has occured, please make sure you have the latest Adobe Flash Player. Put aside the balloons and the baby kissing: The surest sign that it's an election year is an increase in lobbyist spending. With the Democratic National Convention just ended and the Republican National Convention just getting under way, it's no wonder New Jersey lawmakers are thinking about ways to improve the election process. Tired of those telemarketers interrupting your lunch, your snooze, or your favourite TV program? If so, you're definitely not alone, which is but one reason why as of Sept. As a deadline for a new cell phone no-call list approaches, more than 200,000 Wisconsin residents have signed up. Illinois Attorney General Lisa Madigan last week sued two Chicago-area auto dealers alleging deceptive direct mail practices, her office announced. " The Georgia Public Service Commission announces that the number of Georgians registered on the Do Not Call List has passed the five million mark. I was interested in a recent article in a leading marketing trade magazine, Advertising Age, about the relatively flat "advertising" spending in the past year - up about 1.7%, led by super-marketer Proctor and ... Commerce Bank has signed an agreement with Dallas-based Alliance Data's Epsilon business unit to provide the bank direct marketing services. The Talbots Inc. reported a net loss of $25 million for the second quarter, nearly doubling its net loss of $13.3 million in the prior year. The Tennessee Division of Consumer Affairs warns consumers to be aware of the various telemarketing frauds that are looking to get your money or personal information. |
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Bring Spirit Into Your Online Business For people who have decided to strike out on their own entrepreneurial careers, the currency of choice for lasting and meaningful compensation?and the primary reason they left the "rat race" is?spiritual fulfillment.Like fulfillment, the word 'spirituality' has a different meaning for different people, too. Convey Website Credibility Authentically! Your prospects want one thing and one thing only! They want the reassurance that what you say about what you offer is legitimate. Because credibility is crucial to the success of your business, convincing potential clients that you can deliver is key. 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