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Building Consumer Confidence Builds Sales
Many small online business owners have yet to understand the sheer power that comes from building consumer confidence. They struggle with sales month after month, but still, when someone tells them their site design needs help, they get offended. "I spent a lot of time building my own site!" is the reply. Here's my reply... "So what?" It doesn't matter who designed your Web site. If it isn't cutting it, then it's time to move on. On the Web, we have about seven seconds to accomplish ALL of the following: 1) Relay the message "Rest Easy" instead of "Get Out of Here NOW!" That's a lot to ask from a site. But professional Web designers have the skills and talent to deliver. How do you know if your site design is the cause of your suffering? How do you know if your visitors are rolling their eyes instead of smiling? Ask! ACTION STEP 1 Is the quality of your Web site design as good or better than your competition? Visit your competitors' sites and see for yourself. If they are portraying a more confident image than you, chances are good that you need a redesign. What do your visitors think? Conduct a survey and find out. You can use a simple and free tool found at http://www.surveymonkey.com to set up a survey. Post a link to the survey on your home page so your visitors can offer their opinions. ACTION STEP 2 Whether you designed your own site or your cousin's 16-year-old nephew did it, you have to dump your pride and focus on your site design from a business prospective. Don't shrug off what others tell you about your site design. Taking offense will only hinder your business growth and cause you to maintain an image that discourages consumer confidence in you and your business. When you get honest feedback about your site design, be honest with yourself and look at the information logically instead of emotionally. ACTION STEP 3 If you find that you do need a site redesign, don't pout. Take action! Start reviewing Web site designers' sites. Contact a few designers and ask for quotes on your project. If you have the skills to follow someone else's work, you can save money by having the designer create one page. You can then set up the remainder of the site yourself. Ignoring the fact that your site design is causing a decrease in sales is simply not smart business. Taking measures now to change your online image is the first step to impressing your visitors and boosting your cash flow in the years to come. Copyright 2005 Diane Hughes Diane C. Hughes * ProBizTips.com FREE Report: Amazingly Simple (Yet Super Powerful) Ways To Skyrocket Your Sales And Build Your Business Into A Tower of Profits! ==>> http://madmarketer.com/diane
Advertising:- People really loathe telemarketers of any ilk or persuasion, p2pnet posted in September. Nov. 19, 2009--FOR IMMEDIATE RELEASE: EU Services, one of the largest direct marketing production companies on the East Coast, is celebrating its 40th anniversary. ROCKVILLE, Md., Nov. 20, 2008-The FDA today posted on its website a Warning Letter sent to Shionogi USA about a Professional NDC Sheet and a Cardinal Health NDC Sheet for Cedax. Wednesday night, three people were injured following an accident on Talbott Road in Belington in Barbour County, WDTV reported. Cellphone providers are warning against a scam circulating via e-mail regarding the CRTC's recently implemented do-not-call telemarketing list. VerticalResponse, Inc. , the leading provider of on-demand email marketing and direct mail solutions , today releases the results of a survey comparing how startups fare in adoption of social media and online ... Rogers Wireless, Canada's leading wireless carrier, is calling on the Canadian Radio-Television and Telecommunications Commission to permit Canadian wireless customers to block unsolicited, unwanted text ... Attorney General Wayne Stenehjem says seven companies have settled with the state for making prerecorded telemarketing calls. Company lost its funding. Outsourced. Caught in a merger. Downsized. Fired. It seems like every day I learn of another person who is on the job market. Direct marketers must work together to head off regulatory restrictions, developing cohesive solutions to advertising ethics and direct mail-delivery issues. An Arizona fundraising company used ex-felons to solicit donations on behalf of Iowa narcotics officers and families of missing children, then misled donors to believe the money would go to the organizations, a ... Transcontinental Inc. today announced the appointment of Brian Reid as President of its Printing Sector, effective immediately. Today's marketers want to stay competitive in an uncertain economy, but direct mail can be expensive. Direct mail doesn't have to be a shot in the dark. There are number of steps that direct mailers can take to make their marketing efforts easier and more effective. Nearly three of every four Americans register their phones with the national "Do Not Call Registry." But the concept comes with many loop holes and exemptions. TORRANCE, Calif. - PC Mall, Inc. today announced that it is scheduled to participate in the following upcoming investor conference: Tuesday, November 18, 2008 Speakers: You can access the webcast by visiting PC ... Shares of Valassis Communications Inc. fell to a record low Monday, as the Livonia-based direct marketing firm cut 100 jobs and reduced its profit forecast after posting a third-quarter loss of $5.2 million ... |
RELATED ARTICLES The Secret Weapon of Successful Web Marketing Is Impulse shopping in the checkout lane may be what drives grocery store profits, but chances are it doesn't do a thing for your business. Your customers are far more likely to need up to nine contacts from you before they trust you enough to buy from you. How to Communicate with Prospects All Over the World Who Speak a Different Language I discovered a free service online, that allows me to communicate with people and watched my international sales begin to go through the roof. Did you know that over 50% of all Internet traffic is from non-English speaking countries? Companies like Adobe, Baxter Healthcare, EDS, GE, Microsoft, NetGear, PepsiCo, Socratic Technologies, US Government, XE. Growing Your Business On-line: A Fresh Perspective Rather than thinking about the web as technology, let's consider the web as a purely connective device - perhaps the most powerful connective tool that mankind has created to date.The web can literally - physically - connect companies, people, ideas, and processes instantly. Starting an Ad Campaign Developing an ad Campaign for the Startup E-businessOnline advertising has changed over the years. Some believe the internet came premature and advertisers did not know how to react at first. Seven Ways to Generate Income From Your Website If you own your own website, there are a variety of things you can do to generate extra income for yourself. To enjoy the most success for your efforts, you must take into consideration your existing website content, as well as your particular target audience. What Rich Internet Marketers Know That You Dont Thirty years ago, I sold information via small classified ads in "ad-sheets" on how to make money teaching others how to make money. We sent out these packets of flyers called "Big Mails. Want To Make Money Online? You Need To Sell What People Are Buying For several years now, enterprising individuals like you have been trying to make money on the Internet. It's flexible, low-cost, and if you do it right, can be extremely profitable. Paid Customer List On Autopilot? How do you get a truckload of buyers eager to purchase from you. Create a good quality product and price it ridiculously low. Online AD Tracking - An Ongoing Process Without tracking, your online advertising is just a shot in the dark. Many new and seasoned marketing individuals spend significant dollars on Pay-per-click (PPC) banner advertisements, ezline ads, and other online media but do not know which ads have brought them the greatest success. The New State Of The Art Method For Making Money With Joint Ventures If you are anything like me, you spend a lot of time researching joint ventures and going through the chore of analysing all the joint venture proposals you get on a daily basis in your inbox. I've often wondered if there was an easier way to find successful joint ventures, as serious marketers online all know the power of joint venture marketing. Find Your Niche - the Internet Marketers Goldmine If you haven't heard the word 'niche' being batted around by Internet Marketers then you haven't been listening. Finding a niche has become the antidote to competing in overly saturated online markets. Website Sales: 10 Magical Awesome Tactics To Multiply Your Orders Do you want to open the floodgate of orders at your website?Here are ten magical awesome website sales tactics to help you:1. Use reward programs to keep people revisiting your web site and buying your products. The 9 WORST Internet Marketing Mistakes Have you ever wondered how can you possibly figure out how to market your Internet business when you're bombarded with so much conflicting information? Lots of "how to" advice applies to many online businesses.But avoiding common marketing mistakes will work for EVERY business. Are You Utilizing a 5-Point Prospecting System? If not, you may be losing out on some very valuable business. First, let me explain What the term '5-Point Prospecting' means. Do This - and Destroy Your Resale Rights Business! There's one thing that's sure-fire guaranteed to ruin your profits on resale rights products more than anything else - price cutting. It has become the scourge of information product sellers everywhere and it seems there's not much that can be done to stop it. 3 Highly Effective Strategies To Power Up Your Business in 2005 Whatever your business resolutions may be for this year, you need to take action. Each day that passes by is lost profits if you don't do anything to improve your business. Internet Marketers and Two-Year-Olds: Just Toddling Around Asking Lots of Questions I recently noticed that my friend's two-year-old, Conor, is getting to be quite the big boy. For one thing, he has suddenly morphed from a pudgy baby into a mini version of her husband. Online Marketing Success Formulas? Quit your job, pack up and restart your life online. Create a website selling your talent and latest invention. The Forbidden Fruit: Marketing Credit Cards Online A common question and topic of discussion among Internet marketers is, "What market should I go after?" The number of answers to this question are as varied as there are grains of sand in the Sahara, but there is one thing that I have noticed in my eight years marketing online: people tend to shy away from and even be scared of ultra-competitive markets.What type of markets am I talking about? Well, there are quite a few. Chameleon Advertising: Marketing to Your Niche Markets with Stories Do you remember how, in days gone by, salesmen would go door to door selling their wares? These entrepreneurs would "go the extra mile" just to have the chance to demonstrate their products to people in their own home.Why do you suppose they did that? Was it effective enough to make that extra effort? And what can we learn from it?The reason why door-to-door demonstrations of yesterday worked so well is because it gave the customer a chance to experience the product. Click here to return to the Internet
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