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The Niche Website Naming Secret
Today I was optimizing a couple new websites for search engines. I went through my list of optimization techniques. Keywords in page title? Check. Keywords in page headings? Check. Keywords in page file name? Check. Keywords in offsite link anchor text? How could I accomplish that? Since I usually don't control if or how a website links to me, I began thinking for a solution. Part of Google's ranking algorithm includes analyzing the anchor text of links that point to your website. Anchor text is the text that comprises a hyperlink. If I placed a link from my website to eBay's laptop auctions - and used "discount laptops on eBay" as the link text - "discount laptops on eBay" would be the anchor text. Google takes the anchor text of a site's backlinks, and uses it to determine how that site ranks for a given keyword. When you search for many well-known companies, they are at the top of the search results. Why is that? Part of the reason is because thousands of other websites have linked to them using the company name as anchor text. For example, if I wanted to link to eBay, the word "eBay" would most likely be the anchor text to my link. Aside from that fact that you know eBay is an online auction site - why would you search for the term "eBay"? Most of startup companies do not have the name recognition advantage eBay has. It is doubtful that people will search for your company name. That's when an idea hit me. Why not include one or two industry keywords in your company name? That way, every time a website links to you, they will automatically include those keywords in the anchor text. Even if they don't search for your company name, you'll still receive the same effect. Time for a real-life example of this. I am working to create a Hyundai Tiburon performance and accessories information website that makes money off affiliate sales. Instead of naming the website "Tiburon World", I could name it "Hyundai Tiburon Performance & Accessories", and use the domain "hyundai-tiburon- performance- accessories.com." By including keywords in the title of my new Tiburon website, every time a website links to me, important keywords - "Hyundai Tiburon," "performance," and "accessories" - will be automatically included in the anchor link text. Of course, you may want to create a more memorable name if this company or website is going to be large and advertised offline, but small information sites and directories can achieve higher search engine position using this technique. Josiah Mackenzie is an entrepreneur, small business owner, and investor. He shares business advice and tips through his website, http://www.josiahmackenzie.com. Josiah's latest projects include an RSS software directory (http://www.rss-software.net) and an RSS marketing information site (http://www.rss-marketing-information.com)
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RELATED ARTICLES The e-Marketing Plan - Brief Overview and Working Scheme I. Summary of a marketing planThe marketing planning (concretized in the marketing plan) is an essential organizational activity, considering the hostile and complex competitive business environment. Why Submitting Articles Gnaws at You Like an Unsent Thank-You Note Writing and Submitting Articles is More about Psychology than Writing SkillI've discovered that even when a person understands the benefits from writing and submitting articles, there's seldom a snowball's chance in h*ll that they'll do it. Psychologists have a word for it - it's called resistance. Niche Marketing Nuggets: Picking the Gold from the Internet Mine Building an Internet business based on a specific niche is not only good sound business it's smart.What is a niche?Boiled down, a niche is a specific area of interest people have. 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The New State Of The Art Method For Making Money With Joint Ventures If you are anything like me, you spend a lot of time researching joint ventures and going through the chore of analysing all the joint venture proposals you get on a daily basis in your inbox. I've often wondered if there was an easier way to find successful joint ventures, as serious marketers online all know the power of joint venture marketing. Things I Learned from Corey Rudl On Wednesday, the first day of June, I received the following email from Corey;Dear Leeuna,Once I'm finished typing this e-mail, I'm crawling off to bed to sleep.. The Undeniable Value Of Differentiation With all the people offering products and services online, what sets yours apart from the crowd?You can't argue this, to succeed you need to differentiate yourself.Online businesses come and go every day and about 90% fail. 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