An Introduction to Mortgage Marketing

The Federal Trade Commission today announced two amendments to the Telemarketing Sales Rule .

Plastic pushers are producing less paper, per a new report. Mintel Comperemedia, Chicago, reports that "acquisition mail" volume for credit cards fell about 8% from the first quarter of 2008 to the second ...

I wanted to be the first to congratulate our federal government for finally dealing with the "do not call" list issue.

Telemarketing is a plan, program or campaign with the goal of persuading a consumer into purchasing goods, services or participating in investment opportunities through telephone, with no meeting between the ...

"Your auto warranty is about to expire." The first time I got that recorded phone call I tried to figure out which vehicle in my household it could be.

K/P Corporation selected the LS640 for its cutting-edge press automation that aligns with the company's goal to provide the most up-to-date offerings to support clients' marketing and communication efforts, ...

How often have you heard the words "ask your doctor?" It's usually an ad for the latest drug, right? Well now representatives of a health screening company are direct marketing to consumers, and they don't ...

Unica Corporation , a leading global provider of enterprise marketing management solutions, today announced that top European brands including Banco Santander, Michelin, Generali, Sofinco, LexisNexis, Varta, ...

Each year, individuals are chosen to receive this prestigious honor for their accomplishments in marketing to customers, donors, and/or prospects, and for breaking new ground with creative, response techniques, ...

With the Sept. 30 inception of Canada's National Do Not Call List rapidly approaching, many circulators are bracing for what could potentially be an expensive situation.

The nation's mortgage mess has had at least one side effect that consumer will likely welcome: an overall drop in direct mail offers from lenders looking to coax borrowers into new and refinanced mortgages and ...

And nearly half say it is their primary channel for promotions, according to a news study from the Direct Marketing Association - MarketingCharts reports .

The Pennsylvania attorney general's office said Tuesday it has sued a Baltimore-based telemarketer over what authorities allege is the biggest single violation of the state's "Do Not Call" law since it took ...

"Your auto warranty is about to expire." The first time I got that recorded phone call, I tried to figure out which vehicle in my household it could be.

Harry & David Holdings has acquired Cushman Fruit Co., based in West Palm Beach, Fla.

Third parties are allowed to collect and to forward individual do not call requests to Canadian telemarketers, including to most of those who will be exempt from using Canada's new DNC list , which will go into ...

Anyone who's been disturbed at dinnertime by telemarketers may utter a sigh of relief.

The deadline for getting on Wisconsin's first No Call List that will include cell phone numbers is fast approaching.

There is no denying that 2008 has been a rough year for those of us in direct marketing.