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Create Your Own Online Marketing TV Station
It will happen! TV and the Internet will eventually merge into one giant multi-media "melting pot" that includes everything from live footage and old reruns to garage videos posted by your next door neighbor's kid. Just like cable TV fractured network TV, the Internet will enable everyone with a voice, a video camera, and something to say to fracture cable TV even more. But the real TV revolution on the Internet will only happen when marketers stop trying to copy TV, with its commercials and outdated modes of revenue generation, and start copying the "pay-per-view" and "infomercial" models. One company at TVexe.com has started offering television broadcasts from around the world via Internet streaming. The free software (with optional one-time $25 upgrade) allows you to stream TV feeds from around the world to your desktop through a broadband connection. The picture rates a "C+" on the quality side, but, just like Internet telephony 6 years ago, you can expect the quality to improve quickly. If they can keep costs down long enough to figure out how to make money, this company will likely succeed because they provide programming that's virtually impossible to get anywhere else. But, for the rest of us "mortals" who want to stream our images, video, and audio across the Web, trying to provide "live TV" broadcasts spells the kiss of death in both time and money. For the vast majority of companies doing business online, it will prove virtually impossible to get a meaningful number of people to show up to a website at "8:00 P.M. Eastern" for tonight's live "TV" broadcast. But what will work online is adopting the "pay-per-view" model found in hotels where you watch the program you want, when you want. Offering website visitors video content they can download, start, stop, play, pause, and view on their own schedule holds the key to online "TV" success. I hate to make this overly simplistic, but bottom line: an effective online "TV Station" only needs a basic website and the ability to allow "viewers" to download or stream video files. All of us get two basic options when it comes to creating content to deliver from our "TV Station" website. First, you can do "screen capture" video, which combines video of the action taking place on your computer screen with your voice as narration, to create excellent instructional content. You then allow viewers to download this "TV program" from your website either free or for a free. Two programs enable you to do this quickly and easily: "Screen Cam Generator" from http://www.ScreenCamSoftware.com and "Camtasia" from http://www.TechSmith.com. Your second option involves using full-motion video, either from a web-cam or a camcorder. The content most easily gets published online either as a WMV file (Windows Media Video) played with Microsoft's Media Player, or FLV file (Flash Video) played with the free Flash "plug-in" found in most Web browsers. Regardless of which option you choose, remember: unlike traditional TV, successful models of "TV-style" content online will empower the viewer to watch when and where they choose. Copyright 2005 Jim Edwards Jim Edwards is a syndicated newspaper columnist, author, speaker and information publisher. Jim Edwards publishes a NO BS multi-media newsletter that teaches "real" people how to make "real" money online at http://www.IGottaTellYou.com
Advertising:- People really loathe telemarketers of any ilk or persuasion, p2pnet posted in September. Nov. 19, 2009--FOR IMMEDIATE RELEASE: EU Services, one of the largest direct marketing production companies on the East Coast, is celebrating its 40th anniversary. ROCKVILLE, Md., Nov. 20, 2008-The FDA today posted on its website a Warning Letter sent to Shionogi USA about a Professional NDC Sheet and a Cardinal Health NDC Sheet for Cedax. Wednesday night, three people were injured following an accident on Talbott Road in Belington in Barbour County, WDTV reported. Cellphone providers are warning against a scam circulating via e-mail regarding the CRTC's recently implemented do-not-call telemarketing list. VerticalResponse, Inc. , the leading provider of on-demand email marketing and direct mail solutions , today releases the results of a survey comparing how startups fare in adoption of social media and online ... Rogers Wireless, Canada's leading wireless carrier, is calling on the Canadian Radio-Television and Telecommunications Commission to permit Canadian wireless customers to block unsolicited, unwanted text ... Attorney General Wayne Stenehjem says seven companies have settled with the state for making prerecorded telemarketing calls. Company lost its funding. Outsourced. Caught in a merger. Downsized. Fired. It seems like every day I learn of another person who is on the job market. Direct marketers must work together to head off regulatory restrictions, developing cohesive solutions to advertising ethics and direct mail-delivery issues. An Arizona fundraising company used ex-felons to solicit donations on behalf of Iowa narcotics officers and families of missing children, then misled donors to believe the money would go to the organizations, a ... Transcontinental Inc. today announced the appointment of Brian Reid as President of its Printing Sector, effective immediately. Today's marketers want to stay competitive in an uncertain economy, but direct mail can be expensive. Direct mail doesn't have to be a shot in the dark. There are number of steps that direct mailers can take to make their marketing efforts easier and more effective. Nearly three of every four Americans register their phones with the national "Do Not Call Registry." But the concept comes with many loop holes and exemptions. TORRANCE, Calif. - PC Mall, Inc. today announced that it is scheduled to participate in the following upcoming investor conference: Tuesday, November 18, 2008 Speakers: You can access the webcast by visiting PC ... Shares of Valassis Communications Inc. fell to a record low Monday, as the Livonia-based direct marketing firm cut 100 jobs and reduced its profit forecast after posting a third-quarter loss of $5.2 million ... |
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