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Web Coach Tip: 3 Quick & Easy Ways to Identify Your Target Market
#1 ~Look at your past customers~ Notice trends in the type of clients you attract and pay particular attention to the ones who provoke you to be our best. How do you feel when you get off a call with a client who's "got it together"...Great, right? What about the client who's a real downer? The phone rings and you glance at the caller id. Ugh! Not her AGAIN! I'd rather stick my hand thru the paper shredder than answer the phone. (LOL, we've all been there!) Remember the tolerations from unpleasant encounters and be sure not to allow them into your newly formed target market. #2 ~Think about ideal future prospects~ Make up an imaginary customer. For example: mine is "Caroline Everson". She's a 35 year old coach/therapist, married, lives in LA and works out of her home office. She's been in practice for 3 years and has two daughters-10 and 6. Caroline's website is so stagnant it stinks because it hasn't been updated for over a year. She wants to revive her online presence, and attract a full roster of clients from all over the country in the next 6 months. Focusing on one person allows you to really get to the "pain" your prospect is having. What keeps her up at night? Where is she stuck? How is she feeling? This will give you the "emotional" element in your web copy to hook the prospect. Your ideal goal is to connect with the reader so they will take action and contact you without hesitation. The tighter your niche, the better! Also remember that your niche can have sub-niche's and can change at any minute. This is a process?do not obsess... it may take 1 week, 6 months or even a year to figure out exactly who is your ideal client. #3 ~People we DON'T want as customers~ The message we craft is to attract the folks we WANT to do business with. If our message is CLEAR, we will weed out the wrong types of prospects by allowing them to self-qualify and not bother contacting you. Sometimes I'm asked by people who haven't visited my website if I can create their e-commerce site, or other commercial site. By simply stating who my niche or market is (therapists & coaches) it gets me off the hook easily and prevents me from getting involved with a project that's not in my area of expertise. So, ask yourself... who's your Caroline Everson? Donna Payne is the Chief Web Goddess of The Web Coach.net and is known as the gal to call when you're feeling overwhelmed by the internet. To spend some more time with Donna and to experience Web technology, Development and Marketing in the most SIMPLIFED way possible go to http://thewebcoach.net
A Massachusetts state court has arraigned five men on charges they used fraudulent telemarketing practices to deceive over 1,000 donors to police and veterans' charitable organizations and then allegedly using ... Submitted by the Public Service Commission ATLANTA - The Georgia Public Service Commission said the number of Georgians registered on the Do Not Call List has passed the five million mark. SHENZHEN, China, Sept. 3 /Xinhua-PRNewswire-FirstCall/ -- Jingwei International Limited , one of the leading integrated marketing companies in China, today announced that management will be participating in the ... Jingwei International Limited , one of the leading integrated marketing companies in China, today announced that George Du, President and Chairman has informed Jingwei of his intention to purchase up to 100,000 ... Five men who allegedly used more than $100,000 they claimed they were raising for police and veterans charities for personal expenses are scheduled for arraignment this morning. Missouri Attorney General Jay Nixon pledged Tuesday to go after fellow politicians who make prerecorded phone calls to people's homes without properly disclosing who's behind them. Those pesky automated telemarketing calls could soon be disappearing. A Flash player error has occured, please make sure you have the latest Adobe Flash Player. Put aside the balloons and the baby kissing: The surest sign that it's an election year is an increase in lobbyist spending. With the Democratic National Convention just ended and the Republican National Convention just getting under way, it's no wonder New Jersey lawmakers are thinking about ways to improve the election process. Tired of those telemarketers interrupting your lunch, your snooze, or your favourite TV program? If so, you're definitely not alone, which is but one reason why as of Sept. As a deadline for a new cell phone no-call list approaches, more than 200,000 Wisconsin residents have signed up. Illinois Attorney General Lisa Madigan last week sued two Chicago-area auto dealers alleging deceptive direct mail practices, her office announced. " The Georgia Public Service Commission announces that the number of Georgians registered on the Do Not Call List has passed the five million mark. I was interested in a recent article in a leading marketing trade magazine, Advertising Age, about the relatively flat "advertising" spending in the past year - up about 1.7%, led by super-marketer Proctor and ... Commerce Bank has signed an agreement with Dallas-based Alliance Data's Epsilon business unit to provide the bank direct marketing services. The Talbots Inc. reported a net loss of $25 million for the second quarter, nearly doubling its net loss of $13.3 million in the prior year. The Tennessee Division of Consumer Affairs warns consumers to be aware of the various telemarketing frauds that are looking to get your money or personal information. Eating dinner may be a little more peaceful, thanks to two steps taken by the the Federal Trade Commission. Plans to post cell phone numbers on the Internet are creating nightmares of nonstop telemarketing to cell phone owners, reports Sharyn Alfonsi. |
RELATED ARTICLES How to Turn Your Articles into a Viral Traffic Stampede By writing articles you can send targeted traffic to your website at any time without paying a single cent. Articles are one of the best online marketing investments you can make because you write them once and they send you instant visitors each and every day. The Unsung Heroes Of Internet Marketing One of the reasons that people fail to earn anything close to a living on the Internet is that they fail to take the time to learn how to do it!This may sound crazy, but it's true. People want results yesterday, not tomorrow, not a few months down the line, but yesterday. Online Marketing Donts There are over 200 million people worldwide connected to the Internet, with over 64 million regular users in America. It's no wonder that such a vast audience has made online marketing one of the fastest growing industries in the world. HOLY TRINITY: The Three Focal Points Of A Successful Online Venture "For which one of you, when he wants to build a tower, does not first sit down and calculate the cost, to see if he has enough to complete it?" - Luke 14:28Business is once again thriving in the online scene. It has successfully rebounded from the tragedy of the dotcom bubble burst during the millennium's turn. How You Can Promote Products And Services In Internet There are two ways how you can promote products and services in Internet:1. Google Adwords?More than 200 million people a day search on Google? for products and services. Sex and the Gods of Internet Marketing Whenever I mention my occupation to a non-wired person, it seems to generate the same response:"Isn't there an awful lot of porn on the net?"The question floats toward me like a smoke ring and forms a halo around my face, framing me as a pornographer, nymphomaniac, and all-round corrupter of innocence.I expect that from my mother, but it's not the public image I strive to cultivate. Summer's Internet Traffic Jam Summer is finally here, and while for many, summer implies barbeques, school-break, vacations and trips to the beach; for most Internet businesses, summer implies slower traffic.For an online business, traffic is paramount. Chasing New Business? As well you should. New business is what makes the world go round. How to Turn Freebies in to Sales You can increase sales and profits by offering freebies to people who buy your main product or service. They increase the over all value of your main offer and in return people feel they're getting more for less. Website Sales: 10 Riveting Tactics To Nail Down Instant Sales If you learn these website sales riveting tactics, you'll be able to nail down instant sales and profits from your website.1. Breakin It Down I've recently begun working with individuals one-on-one who are truly interested in earning an income from the internet in the comfort of their own home. A common complaint I hear from them is that they are constantly overwhelmed by the enormous amount of information that they are bombarded with each and every day. Are You Limiting Your Income? When first starting out in internet marketing, I was afraid of the big ticket items. I think most people are at the beginning. Multiple Internet Profit Streams Have you been searching without success for a way to make money on the internet? Maybe you've been going from one idea to another - wasting more and more money without much if any return.The conventional wisdom of internet marketing is to build a huge multi-page website and stuff dozens of affiliate links and product offers into it. 7 Simple Steps To Web Wealth A lot of people and companies have websites. They also have products and services they want people to know about. Internet Marketing for Dummies! There are many people every day jumping into the online world. With more and more people using the internet the floodgates of internet users are opening wider everyday. A Person Of Value One of the "secrets" in Internet Marketing is knowing that you need to be patient enough to develop the kind of business building savvy that people want. It takes time. Great Ways To Obtain Link Popularity I hate reciprocal linking.It is such a hassle. What Happened When I Allowed The Mad Hatter To Take Over My Online Marketing Returns had been steady since I created www.howtoproducts-xl. 6 Basic Principals Every Online Business Owner Should Know The fact that you're reading this article shows your interest in starting your very own internet business. Maybe you're already an online business owner in search of some answers why your online business stalled. How To Use Database Marketing To Skyrocket Your Online Profits Database Marketing is the gathering and storing of specific information about your prospects or customers. This information is usually stored in a database program on your computer. Click here to return to the Internet
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