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Find Your Niche - the Internet Marketers Goldmine


If you haven't heard the word 'niche' being batted around by Internet Marketers then you haven't been listening. Finding a niche has become the antidote to competing in overly saturated online markets.

What is a niche?

According to Merriam-Webster's Online Dictionary a niche is described as "a place, employment, status, or activity for which a person or thing is best fitted... a specialized market".

Have you noticed that despite the closing of many businesses in these harsh economic times, the local hobby train store is still around? That the 'hole-in-the-wall' eatery is thriving? Or that trends such as scrapbooking can start with a bang and still close within a year when four similar businesses start up in the same area?

The online business world reflects the same trends as experienced in the offline world - often with faster turnover and startup rates. Those who promote a product or site that targets a small, select audience can tap into a market that is otherwise not being served. Despite the limitations of the client base, the targeted nature of the business creates a devoted and active market - the aim of any business.

HOW DO I FIND A NICHE?

Finding a niche requires diligent research. Whether you have access to software that harvests and sorts information or you take a manual approach you must first start with ideas.

With a pen and paper (or computer, if that's more comfortable) brainstorm a list of businesses, products and industries. Create a list of keywords and phrases you think would be used by individuals looking for these items online.

Use a software program such as Wordtracker or a free resource such as the Overture Keyword Selector Tool to find keywords for your niche that have a high amount of traffic.

Although a program like Wordtracker makes it easy to find details such as how many sites compete for that market, you can also do your own research.

Concentrate your attention on question phrases such as "how do I..." or "where can I...". These questions will clue you into potential markets that need servicing.

Next, look in Google Answers. Type one of your keywords into the search area. What questions are being asked and how much are people willing to pay for answers? If you find a group of keywords with a high number of questions then enter these words in your browser's search engine.

What sites come up? Do they provide answers or solutions to the problem? How are they making money? Can you see an opportunity to service these individuals?

Finding a niche can open the door to a profitable online business. Research the market and be certain that your product or service is valuable to this group. Find forums or groups that target this audience and pay close attention to their concerns.

If you can help these people you WILL make money. The best of both worlds!

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INTERNET MARKETING RESOURCES:



A Massachusetts state court has arraigned five men on charges they used fraudulent telemarketing practices to deceive over 1,000 donors to police and veterans' charitable organizations and then allegedly using ...


Submitted by the Public Service Commission ATLANTA - The Georgia Public Service Commission said the number of Georgians registered on the Do Not Call List has passed the five million mark.


SHENZHEN, China, Sept. 3 /Xinhua-PRNewswire-FirstCall/ -- Jingwei International Limited , one of the leading integrated marketing companies in China, today announced that management will be participating in the ...


Jingwei International Limited , one of the leading integrated marketing companies in China, today announced that George Du, President and Chairman has informed Jingwei of his intention to purchase up to 100,000 ...


Five men who allegedly used more than $100,000 they claimed they were raising for police and veterans charities for personal expenses are scheduled for arraignment this morning.


Missouri Attorney General Jay Nixon pledged Tuesday to go after fellow politicians who make prerecorded phone calls to people's homes without properly disclosing who's behind them.


Those pesky automated telemarketing calls could soon be disappearing. A Flash player error has occured, please make sure you have the latest Adobe Flash Player.


Put aside the balloons and the baby kissing: The surest sign that it's an election year is an increase in lobbyist spending.


With the Democratic National Convention just ended and the Republican National Convention just getting under way, it's no wonder New Jersey lawmakers are thinking about ways to improve the election process.


Tired of those telemarketers interrupting your lunch, your snooze, or your favourite TV program? If so, you're definitely not alone, which is but one reason why as of Sept.


As a deadline for a new cell phone no-call list approaches, more than 200,000 Wisconsin residents have signed up.


Illinois Attorney General Lisa Madigan last week sued two Chicago-area auto dealers alleging deceptive direct mail practices, her office announced.


" The Georgia Public Service Commission announces that the number of Georgians registered on the Do Not Call List has passed the five million mark.


I was interested in a recent article in a leading marketing trade magazine, Advertising Age, about the relatively flat "advertising" spending in the past year - up about 1.7%, led by super-marketer Proctor and ...


Commerce Bank has signed an agreement with Dallas-based Alliance Data's Epsilon business unit to provide the bank direct marketing services.


The Talbots Inc. reported a net loss of $25 million for the second quarter, nearly doubling its net loss of $13.3 million in the prior year.


The Tennessee Division of Consumer Affairs warns consumers to be aware of the various telemarketing frauds that are looking to get your money or personal information.


Eating dinner may be a little more peaceful, thanks to two steps taken by the the Federal Trade Commission.


Plans to post cell phone numbers on the Internet are creating nightmares of nonstop telemarketing to cell phone owners, reports Sharyn Alfonsi.


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