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Converting Visitors into Subscribers
Copyright 2005 Javier Salces Visitor conversion is a challenge faced by every marketer. If you're spending money to generate traffic, you want to do everything possible to ensure that traffic isn't wasted. This means getting more bang for your buck by convincing more visitors to subscribe to your list. In other words, conversion improves your return on investment and limits the temptation of spending more money on more traffic. If your opt-in list isn't converting as well you expected, there are several target elements you can experiment with to improve your opt-in rates: 1. Web Copy Is the copy on your site effective? Poorly written copy is one of the first culprits to investigate. Start by evaluating your headline. Is it enticing? Does it pull the reader in? A boring headline can cause people to click away without even reading the rest of the page. Check your main copy as well. Do you explain the benefits of list membership? People always want to know what's in it for them. Make sure you offer them plenty of reasons to sign up. 2. Incentives Incentives provide additional benefits and additional reasons to join your list. If you aren't doing so already, offer a unique course, e-book or piece of software for free as a bonus to subscribers. Many times this will convert hesitant visitors into subscribers. People love freebies and they also can't resist satisfying their curiosity. 3. Make it easy to join Have you placed your subscription box in a prominent place on the page? Some list owners always place their subscription box at the top of the page, while others place it at the very bottom. Either position can work well, but if you have a lot of copy to wade through, you might consider placing the box within the body copy at logical points. Remind your readers why they are there and what action you want them to take. 4.Watch out for 'bugs' Sometimes software can fail for no apparent reason. Your server might be experiencing a database issue, your site might be temporarily unreachable or your autoresponder script may be malfunctioning. It's always a good idea to do periodic tests by subscribing to your own list to check that everything still runs smoothly. Ultimately, conversion comes down to offering prospects enough benefits to make joining your list an obvious choice. Your copy should get them excited, motivated and curious. Make it as clear as possible that you are offering them valuable information for free. If your copy is too much of a sales pitch and short on benefits, the visitor will have a hard time finding a compelling reason to subscribe. People are wary of hype these days and too much focus on the "buy my product!" mindset raises a lot of suspicion. Most prospects see that and immediately think "this site will spam me with a bunch of offers I don't want", and quickly click off the page. Treat your opt-in page as an honest invitation to start a mutually beneficial relationship, and you'll see your conversion rates soar. Javier Salces is an experienced online marketer who runs a successful viral marketing web site with thousands of members. Feel free to submit your own articles at: http://opt-inleads.com/cgi-bin/vp/articles.cgi
Submitted by the Public Service Commission ATLANTA - The Georgia Public Service Commission said the number of Georgians registered on the Do Not Call List has passed the five million mark. SHENZHEN, China, Sept. 3 /Xinhua-PRNewswire-FirstCall/ -- Jingwei International Limited , one of the leading integrated marketing companies in China, today announced that management will be participating in the ... Jingwei International Limited , one of the leading integrated marketing companies in China, today announced that George Du, President and Chairman has informed Jingwei of his intention to purchase up to 100,000 ... Five men who allegedly used more than $100,000 they claimed they were raising for police and veterans charities for personal expenses are scheduled for arraignment this morning. Missouri Attorney General Jay Nixon pledged Tuesday to go after fellow politicians who make prerecorded phone calls to people's homes without properly disclosing who's behind them. Those pesky automated telemarketing calls could soon be disappearing. A Flash player error has occured, please make sure you have the latest Adobe Flash Player. Put aside the balloons and the baby kissing: The surest sign that it's an election year is an increase in lobbyist spending. With the Democratic National Convention just ended and the Republican National Convention just getting under way, it's no wonder New Jersey lawmakers are thinking about ways to improve the election process. Tired of those telemarketers interrupting your lunch, your snooze, or your favourite TV program? If so, you're definitely not alone, which is but one reason why as of Sept. As a deadline for a new cell phone no-call list approaches, more than 200,000 Wisconsin residents have signed up. Illinois Attorney General Lisa Madigan last week sued two Chicago-area auto dealers alleging deceptive direct mail practices, her office announced. " The Georgia Public Service Commission announces that the number of Georgians registered on the Do Not Call List has passed the five million mark. I was interested in a recent article in a leading marketing trade magazine, Advertising Age, about the relatively flat "advertising" spending in the past year - up about 1.7%, led by super-marketer Proctor and ... Commerce Bank has signed an agreement with Dallas-based Alliance Data's Epsilon business unit to provide the bank direct marketing services. The Talbots Inc. reported a net loss of $25 million for the second quarter, nearly doubling its net loss of $13.3 million in the prior year. The Tennessee Division of Consumer Affairs warns consumers to be aware of the various telemarketing frauds that are looking to get your money or personal information. Eating dinner may be a little more peaceful, thanks to two steps taken by the the Federal Trade Commission. Plans to post cell phone numbers on the Internet are creating nightmares of nonstop telemarketing to cell phone owners, reports Sharyn Alfonsi. SCHAUMBURG, Ill., Aug. 26 IL-United-Marketing SCHAUMBURG, Ill. , /PRNewswire/ -- United Marketing Group , a leading direct marketing company in continuity lifestyle and branded membership programs and direct to ... |
RELATED ARTICLES George Bushs Secret To Successful Internet Marketing Former U.S. Reap Incredible Profit with This Simple Strategy Why is it some people are incredibly successful at utilizing the power of the Internet in their marketing while others can't seem to figure out the winning formula?How often do entrepreneurs and salespeople look for that next magic formula to build their business and increasing revenues, never quite making any of it work? Many people make it much more difficult to succeed than it need be while others know exactly what to do ? and they do it.Ask anyone who has effectively integrated the use of the Internet into their overall marketing strategy and they will tell you success in building your business, both online and off, is about systems. Building Community Websites = Success Online In this article I will discuss how important is it to build community websites rather than straight forward sales pitches. Selling online is about bringing people together, not about stuffing products down your visitors throwts and expecting them to buy from you. You Gotta Think -- Strategic Internet Marketing! Have you ever been lost in the woods - wondering around aimlessly, not knowing where to go or what to do next?Most online marketers are lost in the woods of the internet.So if you want to get out of the woods and be an online marketer, you better start thinking strategically! That is, you need to practice strategic internet marketing techniques. Online Advertising Mistakes - 3 Donts For Newbies Are you new to Network Marketing? If you are, then PLEASE avoid these mistakes when you promote your business opportunity!Mistake#1. SpammingSPAM: Sending People Annoying MessagesYes, you got the point! People hate spams simply because they are annoying! They receive emails from someone they don't expect. Becoming A Successful Internet Entrepreneur You're motivated to run your own business, aren't you?If you're like everyone else, you're probably using all the energy you can muster just to stop yourself telling your boss where to go!Why do we stop ourselves from telling the truth?Self preservation. That's it. Successful Marketing Using Websites and Why So Many Businesses Get It Wrong Many great website concepts are developed, launched.. Capture Names - They Are Like GOLD Nuggets!! A landing page is used to capture people's details when they come to your website.It helps to sort out the serious lookers from the curious!If people come to your website and they aren't really that interested in what you have to offer, then they probably won't give you their details to have a look at the inside. 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The Seven Tips That Ensure Your Success Online Whether you are now looking for opportunities to start your online business or an amateur wanting to improve your profits, having the right frame of mind and attitude is critical for achieving your success. The following the tips outlined below, you'll keep yourself on the right track to your success. What is RSS - For Marketers RSS is a technology that has the potential of overcoming many of the internet marketing challenges we are facing today and becoming a preferred tool to get 100% of your content delivered to your subscribers, as well as a tool to help you achieve top position search engine rankings.The simple RSS explanation from the marketing point of view is that RSS is a simple to use publishing tool for marketers and publisher. Developing Your Export Import Business Using Internet - Part I Since most of the businesses throughout the world have access to the Internet, many astute entrepreneurs and trading companies are using the Internet as one of the primary means for developing their import and export businesses.Already a big slice of global trades are taking place through the Internet. In Internet Marketing You Must Have a Strategy When you make the decision to start an Internet business or for that matter any business you must have a plan (strategy). This is essential in order to succeed. Getting A Solid Internet Marketing Foundation As we look at building our online businesses, many of us acknowledge, early-on, that we don't know it all. 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