A Better Mousetrap

Conventional wisdom says find a niche. Don't go where the market is saturated. And that makes a lot of sense. But for every rule there are exceptions.

I remember when Google first came onto the scene. At the time Alta Vista was king. When you thought search engine you thought Alta Vista. And then, wham! Along came this search engine that was not only much easier to use but also gave much better results. You could type in anything and be confident you'd get the results you wanted each and everytime. And today Google is king. Why? Because they provided a much better product.

Back when I was growing up there was only one brand of yoghurt you could buy. And it was pretty awful. You'd be lucky if you got a small bit of strawberry in the strawberry yoghurt. Then this other brand of yoghurt came along. It was cheaper, delicious, and it was chock full of fruit. Let me tell you, it took off like a rocket.

So don't ignore a market just because it's not a niche. If you can make something that is a lot better than what's already out there then go for it. For example auction sites and dating sites are hot right now. But they're dominated by big boys like eBay and Date.com. Not only that, they all work in the same way. But if you can think of a much better way of doing a dating site or an auction site then go for it.

Find out how one web site averages over $27,000USD in revenue per month with only around 100 visitors a day. Visit kdaviesnz.com and download this essential *FREE* report today!

INTERNET MARKETING RESOURCES:

Massachusetts Arraigns Five for Telemarketing Fraud

A Massachusetts state court has arraigned five men on charges they used fraudulent telemarketing practices to deceive over 1,000 donors to police and veterans' charitable organizations and then allegedly using ...

Do Not Call registration passes five million

Submitted by the Public Service Commission ATLANTA - The Georgia Public Service Commission said the number of Georgians registered on the Do Not Call List has passed the five million mark.

Jingwei Announces Participation in Investor Conferences

SHENZHEN, China, Sept. 3 /Xinhua-PRNewswire-FirstCall/ -- Jingwei International Limited , one of the leading integrated marketing companies in China, today announced that management will be participating in the ...

Jingwei Announces Purchase of Up To 100,000 Ordinary Shares By George Du President and Chairman

Jingwei International Limited , one of the leading integrated marketing companies in China, today announced that George Du, President and Chairman has informed Jingwei of his intention to purchase up to 100,000 ...

5 men face arraignment in veteran donor scam

Five men who allegedly used more than $100,000 they claimed they were raising for police and veterans charities for personal expenses are scheduled for arraignment this morning.

Mo. AG Nixon warns against political robo calls

Missouri Attorney General Jay Nixon pledged Tuesday to go after fellow politicians who make prerecorded phone calls to people's homes without properly disclosing who's behind them.

Consumer Smart - First Edition - September 2nd, 2008

Those pesky automated telemarketing calls could soon be disappearing. A Flash player error has occured, please make sure you have the latest Adobe Flash Player.

DMA Ramps Up Lobbying Spending in Election Year

Put aside the balloons and the baby kissing: The surest sign that it's an election year is an increase in lobbyist spending.

Proposal would bar automated election calls in Jersey

With the Democratic National Convention just ended and the Republican National Convention just getting under way, it's no wonder New Jersey lawmakers are thinking about ways to improve the election process.

Telemarketers a nuisance that can be terminated

Tired of those telemarketers interrupting your lunch, your snooze, or your favourite TV program? If so, you're definitely not alone, which is but one reason why as of Sept.

Cell no-call list at 200,000 and growing

As a deadline for a new cell phone no-call list approaches, more than 200,000 Wisconsin residents have signed up.

Il Ag Sues Car Dealerships Over Mailings

Illinois Attorney General Lisa Madigan last week sued two Chicago-area auto dealers alleging deceptive direct mail practices, her office announced.

Georgia Do Not Call registration passes five million

" The Georgia Public Service Commission announces that the number of Georgians registered on the Do Not Call List has passed the five million mark.

Is It an ad, or...What is it?

I was interested in a recent article in a leading marketing trade magazine, Advertising Age, about the relatively flat "advertising" spending in the past year - up about 1.7%, led by super-marketer Proctor and ...

Commerce Bank hires direct marketer

Commerce Bank has signed an agreement with Dallas-based Alliance Data's Epsilon business unit to provide the bank direct marketing services.

Talbots Losses Nearly Double

The Talbots Inc. reported a net loss of $25 million for the second quarter, nearly doubling its net loss of $13.3 million in the prior year.

State agency warns consumers of telemarketing frauds

The Tennessee Division of Consumer Affairs warns consumers to be aware of the various telemarketing frauds that are looking to get your money or personal information.

New rule to stop prerecorded calls

Eating dinner may be a little more peaceful, thanks to two steps taken by the the Federal Trade Commission.

Off the Hook: Candidates Have Your Number

Plans to post cell phone numbers on the Internet are creating nightmares of nonstop telemarketing to cell phone owners, reports Sharyn Alfonsi.