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Do Online Business Ethics Exist?
In the world of online busines something has gone wrong. Something has gone badly wrong. In the pursuit of wealth and success business ethics have not so much fallen by the wayside as been torn up, stomped on and burned to ash. Where some loose form of rule may have applied before there now only exists chaos, greed and hype. Where are these businesses that lack ethics? Look around you. Every automatically generated content or directory site that pops up is search engine spam. You can call them doorway sites or any other cute name you want but the end result is the same - spam. These sites are run by the quick buck guys and gals. Sure they make quick money. They also clog up the search engines and make it far more difficult for legitimate marketers to make an honest buck. These people have zero respect for the industry they're in and calling what they do "business" is at very best a joke. What about scraper sites that steal content from other websites? Is using somebody elses content on your website without even linking back to the original site ok? Is the online theft of other peoples content now legal? In the offline world there's a name for this practice - it's called plagiarism. Plagiarism can get you kicked out of school, thrown out of college, cost you your job or land you in court - in the real world. In the online world you get a pat on the back from your fellow cronies for coming up with yet another way to steal other peoples content for your use. What about the guys selling yet another overpriced, overhyped infoproduct that is the, alleged, solution to all your traffic, content or financial woes? Selling a product for a fair price is good. Selling the same product for a vastly inflated price is well.... criminal. In the offline world companies are forced to offer the best possible bargain to consumers to stay in the game. Online the prices are created at a whim because online marketers know a sucker is born every minute and their product WILL sell - regardless of how good or bad it is. What about the online clubs and services where you pay anywhere from $100 to $1,000 per month for access to their features or facilities? 90% of this information can be gathered online for free but several of these marketing gurus stick the words "secret", "hidden" or "never seen before" all over their sales letter and again the suckers flock in to be parted from their hard earned dollar. This is the point of this article. What the current crop of online marketers are forgetting is that the vast majority of people have to work for a living. Every time they release yet another hyped up, over priced product that promises the world they're delivering false hopes into the hands of hopeful blue collar workers. Just because you're parting these people from their hard earned cash from a distance doesn't make it right to overcharge them. The only difference is that in the real world you'd have to face these same customers stomping back to your shop looking for a refund and possibly a fight. Anybody who has ever worked in real world sales can identify with this. Running an online business does not mean that you can pull any trick, stunt or marketing ploy you want and then hide behind an email address. Running an online business does not mean that you can do no wrong. Running an online business means that you are parting hard working people from hard earned cash. Ethics still matter. People still matter. Some marketers should seriouly consider this the next time they look at the bottomline of their next marketing adventure. This article was provided courtesy of Affiliate-Advocate.com where you'll find tons of information on online affiliate marketing
Advertising:- People really loathe telemarketers of any ilk or persuasion, p2pnet posted in September. Nov. 19, 2009--FOR IMMEDIATE RELEASE: EU Services, one of the largest direct marketing production companies on the East Coast, is celebrating its 40th anniversary. ROCKVILLE, Md., Nov. 20, 2008-The FDA today posted on its website a Warning Letter sent to Shionogi USA about a Professional NDC Sheet and a Cardinal Health NDC Sheet for Cedax. Wednesday night, three people were injured following an accident on Talbott Road in Belington in Barbour County, WDTV reported. Cellphone providers are warning against a scam circulating via e-mail regarding the CRTC's recently implemented do-not-call telemarketing list. VerticalResponse, Inc. , the leading provider of on-demand email marketing and direct mail solutions , today releases the results of a survey comparing how startups fare in adoption of social media and online ... Rogers Wireless, Canada's leading wireless carrier, is calling on the Canadian Radio-Television and Telecommunications Commission to permit Canadian wireless customers to block unsolicited, unwanted text ... Attorney General Wayne Stenehjem says seven companies have settled with the state for making prerecorded telemarketing calls. Company lost its funding. Outsourced. Caught in a merger. Downsized. Fired. It seems like every day I learn of another person who is on the job market. Direct marketers must work together to head off regulatory restrictions, developing cohesive solutions to advertising ethics and direct mail-delivery issues. An Arizona fundraising company used ex-felons to solicit donations on behalf of Iowa narcotics officers and families of missing children, then misled donors to believe the money would go to the organizations, a ... Transcontinental Inc. today announced the appointment of Brian Reid as President of its Printing Sector, effective immediately. Today's marketers want to stay competitive in an uncertain economy, but direct mail can be expensive. Direct mail doesn't have to be a shot in the dark. There are number of steps that direct mailers can take to make their marketing efforts easier and more effective. Nearly three of every four Americans register their phones with the national "Do Not Call Registry." But the concept comes with many loop holes and exemptions. TORRANCE, Calif. - PC Mall, Inc. today announced that it is scheduled to participate in the following upcoming investor conference: Tuesday, November 18, 2008 Speakers: You can access the webcast by visiting PC ... Shares of Valassis Communications Inc. fell to a record low Monday, as the Livonia-based direct marketing firm cut 100 jobs and reduced its profit forecast after posting a third-quarter loss of $5.2 million ... |
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