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Guru... Schmooru... So What! The Internet Gurus Unmasked
The word "guru", in the Merriam-Webster Dictionary, is defined as: 1. a personal religious and spiritual teacher in Hinduism As I see this title "guru" bandied around so frequently on the Internet, I find myself asking these questions. What qualifies a person to be a guru? Is there some sort of test you have to pass? Does it go by age? Are gurus old men of wisdom? Or can anyone be a guru? Are they perhaps appointed by their peers or maybe they appoint themselves? Do you have to have a license to be a guru? Or perhaps if you have made a certain amount of money off the Internet you qualify as a guru? It sort of reminds me of my first business. I was a carpenter doing home improvements and I would consistently come across people calling themselves "master carpenters". These "master carpenters" were young and old, experienced and novices in the trade. Maybe I'm missing the point here but the concepts of "master" and "guru" in both cases would seem to mean someone who has arrived. Someone who has paid his (or her) dues. A teacher who has tenure for example. Someone who has been around a long, long time and is an expert in their field. Now I'm not putting "gurus" or master carpenters down by any means. If the title is legitimately earned and they are someone whose teachings are profound. I have no problem giving them a title to set them apart from us mere mortals. The point I'm trying to illustrate is that we tend to be too free with our accolades. Words like hero, superstar, guru and yes, master carpenter should be reserved for the few that really have proved themselves and truly deserve to be put above the rest of us. When the powers that be indiscriminately bestow these praised titles on many individuals and the over used title carries a certain meaning to the masses, then the titles tend to loose their meaning. With this power goes responsibility. Whether you are a superstar athlete, celebrity, or Internet guru your integrity and what you say should be beyond reproach. Should I include elected officials in my grouping? What I am saying is that if a title carries a meaning then that should mean something! My goodness, I made a "Yogi-ism". Why am I apparently attacking the venerable guru club? It is just my way of saying to you, don't be intimidated or awestruck by the Internet's, in my opinion, over use of the term "guru". Just because someone is proclaimed by others or proclaims himself to be an Internet guru doesn't mean you have to take their teachings as gospel. Use a little common sense as you surf the net or read the tons of emails in your inbox from or about Internet gurus and their superhuman exploits. Even if the person is a guru the old adage is still true: If it sounds too good to be true, it probably is. Don't be sucked in by unrealistic claims of success or fortune. In reality their success and fortune are coming from ordinary folks like you and me thinking we can buy their success. That is assuming their success and fortune are not just hype! About the Author ---- Jim Capobianco, the author of "10 Steps to Your Own Home-Based Business", has been self-employed for over 25 years, both on and off line. At his web site, Cap-Tech.com and in his newsletter, The Cap-Tech Times, he shares his experience and expertise when it comes to owning your own business. Come pay a visit at: http://www.cap-tech.com
OMAHA, Neb. - info GROUP , the leading provider of proprietary business and consumer databases, sales leads, direct marketing, email marketing and global information solutions, today announced that it received ... At this year's Document Strategy Forum in Chicago, Sept. 10 - 12, Xerox's Shelley Sweeney and Karl Kaneen will lead sessions about how adding personalization to documents and using an efficient, automated ... The Office of the State Auditor on Aug. 28 released an audit report on the Texas Department of Transportation's Financial Forecasting and Fund Allocation. A Massachusetts state court has arraigned five men on charges they used fraudulent telemarketing practices to deceive over 1,000 donors to police and veterans' charitable organizations and then allegedly using ... Submitted by the Public Service Commission ATLANTA - The Georgia Public Service Commission said the number of Georgians registered on the Do Not Call List has passed the five million mark. SHENZHEN, China, Sept. 3 /Xinhua-PRNewswire-FirstCall/ -- Jingwei International Limited , one of the leading integrated marketing companies in China, today announced that management will be participating in the ... Jingwei International Limited , one of the leading integrated marketing companies in China, today announced that George Du, President and Chairman has informed Jingwei of his intention to purchase up to 100,000 ... Five men who allegedly used more than $100,000 they claimed they were raising for police and veterans charities for personal expenses are scheduled for arraignment this morning. Missouri Attorney General Jay Nixon pledged Tuesday to go after fellow politicians who make prerecorded phone calls to people's homes without properly disclosing who's behind them. Those pesky automated telemarketing calls could soon be disappearing. A Flash player error has occured, please make sure you have the latest Adobe Flash Player. Put aside the balloons and the baby kissing: The surest sign that it's an election year is an increase in lobbyist spending. With the Democratic National Convention just ended and the Republican National Convention just getting under way, it's no wonder New Jersey lawmakers are thinking about ways to improve the election process. Tired of those telemarketers interrupting your lunch, your snooze, or your favourite TV program? If so, you're definitely not alone, which is but one reason why as of Sept. As a deadline for a new cell phone no-call list approaches, more than 200,000 Wisconsin residents have signed up. Illinois Attorney General Lisa Madigan last week sued two Chicago-area auto dealers alleging deceptive direct mail practices, her office announced. " The Georgia Public Service Commission announces that the number of Georgians registered on the Do Not Call List has passed the five million mark. I was interested in a recent article in a leading marketing trade magazine, Advertising Age, about the relatively flat "advertising" spending in the past year - up about 1.7%, led by super-marketer Proctor and ... Commerce Bank has signed an agreement with Dallas-based Alliance Data's Epsilon business unit to provide the bank direct marketing services. The Talbots Inc. reported a net loss of $25 million for the second quarter, nearly doubling its net loss of $13.3 million in the prior year. |
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Internet Marketing and Public Speaking: The Murder Board Practice I recently posted an article titled "Internet Marketing and Public Speaking: Ten Tips for When the Twain Shall Meet." One of the tips concerned a means to practice your sales presentation with a "Murder Board. How to Use Viral Marketing for Online Profit When Sabeer Bhatia and Jack Smith founded Hotmail.com they promoted it with a simple idea they called "Word of computer" advertising. Googles Own AdSense Tips Google is at least as interested as you are in having your ads perform well on your site. And they've gone to some work to provide the information you need to optimize your AdSense. How To Create an Offer Your Buyers Will Love With the creation of the Internet, it has become easier than ever to start a business, especially online.You can automate all of your business processes, and with a professionally done web site, you can have a 24/7 salesman handling most of the work for you. 3 Steps to Finding More Customers Step one: Knowing your CustomerTo find your ideal customer, you first have to know them. Other than the fact your future customer wants your products, what else do you know about them? Ask yourself some of the following questions:1. Internet Marketing Tip - Go For The Bronze Go for the bronze.Repeat. 6 Basic Principals Every Online Business Owner Should Know The fact that you're reading this article shows your interest in starting your very own internet business. Maybe you're already an online business owner in search of some answers why your online business stalled. 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You Need To Sell What People Are Buying For several years now, enterprising individuals like you have been trying to make money on the Internet. It's flexible, low-cost, and if you do it right, can be extremely profitable. 9 Great Reasons To Help An Internet Marketing Newbie Zig Ziglar the famous self help guru was once quoted as saying "You can get everything you want in life if you help enough people get everything they want in life."No where is this more true than on the internet and internet marketing. Viral Marketing! Are You Missing Out? Many of you are reading this article because you would like to further promote your Internet business and are looking for new ways in which to do this. You have read lots of articles covering various Internet Marketing techniques and are still looking for the "Holy Grail" strategy that will take your website to a higher level. Product Marketing for Home Based Online Businesses If you are like most internet based home business entrepreneurs then marketing your product and driving increasing traffic to your web page is essential to increasing sales. The challenge is to market your products and increase your traffic and to do it affordably or even for free. Five Foolproof Ways to Improve Your Web Site Sales When you run an online home-based business, your web site is more than simply a company location. It's also your primary source of advertising and marketing. Analyzing Website Traffic Analyzing your web traffic statistics can be an invaluable tool for a number of different reasons. But before you can make full use of this tool, you need to understand how to interpret the data. Click here to return to the Internet
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