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3 Link Exchange Methods
Link exchange is one of the many Internet marketing strategies aimed at: 1. Boosting Traffic
It involves a website owner (link partner) placing a link to your website on his (an inbound link for you) and you placing a link to his website on yours (an outbound link from your site) It's a fact: The more inbound links you have, the higher your website will appear in search engine results pages. The link may be on a dedicated links page, in the actual content of the website or as a banner ad / text ad somewhere on the website. 1 - A Dedicated Links Page On a links page you can have one place for all your outbound links and one place to refer potential link partners. It can be easily managed using your Content Management System. One thing to remember with a links page is not to accumulate too many link partners - your visitors will be overwhelmed with the bombardment of choice and possibly avoid having to choose; while a potential link partner might feel that his link will not be noticed amongst your other link partners. This is called "Link Farming" and is something to avoid. 2 - In The Body Of Your Textual Content When having the link in the body of the actual text content, you are essentially recommending that the visitor visit that website, even if the visitor isn't conscious of it. Thus, this type of link exchange is highly attractive to a potential link partner. Of course, this is not easy for every kind of business - it might be easier for a magazine business to offer content to offer linking space, than it would for an accounting firm. Some website owners may even pay you to include a link to their website in the body of your text content, not only because it is such an effective advertisement, but it also improves their keyword rankings in search engines (if the words you use in your content that link to the website owners site are considered keywords). Good example: About.com publishes articles with links to websites in their content. 3 - A Banner Exchange or Text Ad Exchange A banner is a graphic, usually animated, that serves to entice the visitor to visit your website. A banner can be above-the-line (visible without having to scroll down) or below-the-line (you need to scroll down to see the banner). If you are not willing to pay a website to display your website banner, you may consider approaching a website to exchange banners with. A text ad is a verbal advertisement linked to your website and also serves tp enticing the visitor to visit your website. It is not as eye-catching as a banner, but from a search engine optimisation perspective, you can enhance your search engine rankings by linking using keywords in your link. An important aspect of reciprocal linking is trust - you trust that your link partner will reciprocate and that if he does, the link will be there in the future. Choosing A Potential Link Partner Here are two decisive factors you should consider when selecting link partners: 1. Competitive or Complementary? Are you selling the same product or service, or can this potential link partner add value to the product / service you offer, thereby allowing you to indirectly increase customer satisfaction? Of course, you should not link to a website that is totally unrelated to your content or your product, as this does not help you or your link partner If you believe you have a winning product that your competitors can not beat, you might exchange links with them to prove to your website visitors that you are the best, by allowing them to compare - this is obviously a more risky tactic as you may not only be losing customers, but actually giving them to your competitors. 2. Quality Of The Website What is you're perceived credibility of the potential link partner? Are they worthy of being featured on your website? Can they help you offer more satisfaction to your website visitors? John Simms is an Internet Marketer for Eiledon Solutions, a website development & design company in Cape Town, South Africa. Visit the website for more info.
Advertising:- People really loathe telemarketers of any ilk or persuasion, p2pnet posted in September. Nov. 19, 2009--FOR IMMEDIATE RELEASE: EU Services, one of the largest direct marketing production companies on the East Coast, is celebrating its 40th anniversary. ROCKVILLE, Md., Nov. 20, 2008-The FDA today posted on its website a Warning Letter sent to Shionogi USA about a Professional NDC Sheet and a Cardinal Health NDC Sheet for Cedax. Wednesday night, three people were injured following an accident on Talbott Road in Belington in Barbour County, WDTV reported. Cellphone providers are warning against a scam circulating via e-mail regarding the CRTC's recently implemented do-not-call telemarketing list. VerticalResponse, Inc. , the leading provider of on-demand email marketing and direct mail solutions , today releases the results of a survey comparing how startups fare in adoption of social media and online ... Rogers Wireless, Canada's leading wireless carrier, is calling on the Canadian Radio-Television and Telecommunications Commission to permit Canadian wireless customers to block unsolicited, unwanted text ... Attorney General Wayne Stenehjem says seven companies have settled with the state for making prerecorded telemarketing calls. Company lost its funding. Outsourced. Caught in a merger. Downsized. Fired. It seems like every day I learn of another person who is on the job market. Direct marketers must work together to head off regulatory restrictions, developing cohesive solutions to advertising ethics and direct mail-delivery issues. An Arizona fundraising company used ex-felons to solicit donations on behalf of Iowa narcotics officers and families of missing children, then misled donors to believe the money would go to the organizations, a ... Transcontinental Inc. today announced the appointment of Brian Reid as President of its Printing Sector, effective immediately. Today's marketers want to stay competitive in an uncertain economy, but direct mail can be expensive. Direct mail doesn't have to be a shot in the dark. There are number of steps that direct mailers can take to make their marketing efforts easier and more effective. Nearly three of every four Americans register their phones with the national "Do Not Call Registry." But the concept comes with many loop holes and exemptions. TORRANCE, Calif. - PC Mall, Inc. today announced that it is scheduled to participate in the following upcoming investor conference: Tuesday, November 18, 2008 Speakers: You can access the webcast by visiting PC ... Shares of Valassis Communications Inc. fell to a record low Monday, as the Livonia-based direct marketing firm cut 100 jobs and reduced its profit forecast after posting a third-quarter loss of $5.2 million ... |
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