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My Wacky Test Marketing Experiment Succeeded
In a previous article I recounted engaging in a wacky piece of test marketing - and now I'd like to provide you with a progress report. I set up a temporary website with a sales pitch for a product which I had yet to create - and cheekily signed off with a visitor survey request instead of the customary options to purchase. The questionnaire went like this? 1. Does the sales message tempt you to buy? Simple but loaded questions coupled to a device for capturing opt-ins. Did it work? You betcha! 1. Within 72 hours of submission the web page zoomed to No.1 on Yahoo!, AltaVista and AllTheWeb with corresponding high positioning on Google, MSN, AOL, Ask Jeeves, etc. 2. Completed questionnaire forms flooded in supplying me with what I needed to know before pressing the button on production. 3. Both versions of my new product were generated in 24 hours and the website doctored to include ordering facilities. Net result: 1. 43 pre-paid downloads on 60 days evaluation. 2. 459 new subscriptions to my newsletter. So what have I learned from my wacky test marketing? Just this: 1. Doing what you've always done before doesn't necessarily make it right because rules are there to be broken. 2. Listening to your intuition even when you think it is way off beam sometimes pays off. You may view the fruits of my idiosyncrasy if you wish at the website featured in the resource box below. Jim Green is an online enthusiast and bestselling author with an ever-growing string of traditionally published niche non-fiction hard copy titles to his credit. View his test marketing experiment at this website: http://howtobecomefamousonline.howtoproducts-xl.com
A Massachusetts state court has arraigned five men on charges they used fraudulent telemarketing practices to deceive over 1,000 donors to police and veterans' charitable organizations and then allegedly using ... Submitted by the Public Service Commission ATLANTA - The Georgia Public Service Commission said the number of Georgians registered on the Do Not Call List has passed the five million mark. SHENZHEN, China, Sept. 3 /Xinhua-PRNewswire-FirstCall/ -- Jingwei International Limited , one of the leading integrated marketing companies in China, today announced that management will be participating in the ... Jingwei International Limited , one of the leading integrated marketing companies in China, today announced that George Du, President and Chairman has informed Jingwei of his intention to purchase up to 100,000 ... Five men who allegedly used more than $100,000 they claimed they were raising for police and veterans charities for personal expenses are scheduled for arraignment this morning. Missouri Attorney General Jay Nixon pledged Tuesday to go after fellow politicians who make prerecorded phone calls to people's homes without properly disclosing who's behind them. Those pesky automated telemarketing calls could soon be disappearing. A Flash player error has occured, please make sure you have the latest Adobe Flash Player. Put aside the balloons and the baby kissing: The surest sign that it's an election year is an increase in lobbyist spending. With the Democratic National Convention just ended and the Republican National Convention just getting under way, it's no wonder New Jersey lawmakers are thinking about ways to improve the election process. Tired of those telemarketers interrupting your lunch, your snooze, or your favourite TV program? If so, you're definitely not alone, which is but one reason why as of Sept. As a deadline for a new cell phone no-call list approaches, more than 200,000 Wisconsin residents have signed up. Illinois Attorney General Lisa Madigan last week sued two Chicago-area auto dealers alleging deceptive direct mail practices, her office announced. " The Georgia Public Service Commission announces that the number of Georgians registered on the Do Not Call List has passed the five million mark. I was interested in a recent article in a leading marketing trade magazine, Advertising Age, about the relatively flat "advertising" spending in the past year - up about 1.7%, led by super-marketer Proctor and ... Commerce Bank has signed an agreement with Dallas-based Alliance Data's Epsilon business unit to provide the bank direct marketing services. The Talbots Inc. reported a net loss of $25 million for the second quarter, nearly doubling its net loss of $13.3 million in the prior year. The Tennessee Division of Consumer Affairs warns consumers to be aware of the various telemarketing frauds that are looking to get your money or personal information. Eating dinner may be a little more peaceful, thanks to two steps taken by the the Federal Trade Commission. Plans to post cell phone numbers on the Internet are creating nightmares of nonstop telemarketing to cell phone owners, reports Sharyn Alfonsi. |
RELATED ARTICLES Start a Fire Sale! Give Your Faithful Clients Bonuses! When is the last time you received an unexpected gift? Or a larger gift than you had expected?Every quarter, I receive something special from the gardening magazine to which I subscribe: a packet of seeds or a ten page booklet on bird calls or a pair of knee pads for getting down and NOT dirty in my garden.My cheese service surprises me with a hunk of Gouda, a quality merlot with one third off, a discount coupon to be used by a certain date. Hire An Internet Marketing Expert For Online Success It never ceases to amaze me how many otherwise intelligent people set-up a website, without any type of plan or clue about how to promote it, how to write a sales letter, how to write an ad--nothing! Fact is, nowadays, anyone can have a website. But once you get one, then what? How are you going to make money with it?If you don't know what you're doing, then do the smart thing and hire an Internet marketing expert. A Tip to the Beginning Entrepreneur: Know What Marketing Means Internet Marketing has been a buzzword for over a decade now, a short time by ordinary measure. And yet in terms of Internet reckoning, this is a very long time. An Internet Marketing Solutions Company Confesses a) An internet marketing solutions company tells you that they're going to have Google index your website in 2 days?b) An Internet Marketing solutions company tells you that he can teach you to develop the best product and make millions in only 1 month in only one day?c) If you buy an expensive search engine marketing software, it will make you have high rankings on the search engines in matter of days?*Answers at bottom of page.Are you faced with these questions everyday? How do you decide what to do next? What can be the perfect internet marketing solutions for you?Any serious internet marketing solutions company will tell you that the miracle of instant richness through internet marketing just does not happen even if you have spent a fortune on them and the fault is not in these resources. Internet Marketing - You Have to Give a Little to Make a Little Internet marketing by definition is "the use of the Internet to advertise and sell merchandise or services."Most people when trying to sell their product/service go for the cheapest solution possible; why pay $40 for 2,000 targeted visitors when you can pay $2 for 1,000 untargeted visitors (resulting in 20,000 untargeted visitors for $40), why buy a banner on the top of the page when the bottom is half the price, why pay for Adwords when I can try to optimize my web site for search engines for free. The Free Viral Marketing Technique You Cant Afford to Pass Up Have you ever seen the movie "Pay it Forward"? This incredibly simple, yet effective viral method requires doing exactly the opposite; that is, paying it backward. Read on to see exactly what I mean. A Business Guide For The Very New Internet Entrepreneur Did you recently buy your first computer and just started surfing the Net? Isn't it fun? All the new websites and places to go, sights to see! Have you ever wondered if you can make money with your newfound toy?I think that thought is something that comes into the mind of all Newbie computer users. I mean, there's no way you can miss all the offers from the heap of self proclaimed "Gurus" selling you get-rich-quick plans and schemes! Nonetheless, people that started out just like you are making a good living on the Internet. Standing Out Head and Shoulders Above the Rest Using Online Communities to Differentiate Your WebsiteAs a young girl I remember how "cool" it was to dress like my friends; we wore our hair the same way, listened to the same music and even talked the same. The message we got was, "It is important to fit in. New Medium, New Rules Life is thought to have begun on Earth somewhere around three billion years ago, and of all the species, only an estimated one in a thousand is still alive today. Academics continue to debate over whether this is a natural part of the evolution process, or a direct result of the changing environment. Begin An Internet Empire! Well, I'd first like to talk about what exactly has inspired you to read this article. Was it just look that you've stumbled across it or was it because it was free or was it because you wanted a free and ultimately invaluable resource on starting your own Internet business. You Know Youre an Internet Marketer When... Did you make the switch from corporate slave to independent consultant? If so, you may be part of the subculture known as "The Internet Marketer's Club." Out here on the Web, things are done a little differently. Ask Questions? To Help Find The GOLD Here's another great idea that the gurus are using to create high profit online products.It's called an 'ask page' and is designed to let the potential customers tell you what they want to buy. Internet Marketing Requires Lots of Patience! When you first make a decision to start an Internet business or to put your existing business online, it helps if you have a realistic appreciation of just how long it takes to break-even on your efforts. Usually, it takes several months!Putting up a business Website is just the beginning. 10 Psychological Desires To Insert Into Your Ad 1. Most people like surprises because it's a change of pace from their routine. Nobody Knows You Yet! It is really a small wonder why most people fail in the first 90 days on the Internet (which might explain why most products on the Internet come with 90 day money-back guarantee!). After putting up your web pages in cyber space, to expect people to know of your presence without promotion and marketing effort on your part is a fool's dream. Having The Right Attitude And Start Becoming A Problem Solver Do you really want to make money online?Do you want to develop a business which can make money for you 24 hours a day, 7 days a week almost automatically?Of course you do!Why else wouldn't you be reading this ebook right now.Many others have created full-time incomes while only working part-time online. Free For All Sites: How They Can Actually Help Your Business Anyone whose been marketing online knows that generating leads can be a time consuming and expensive experience. It's something that must be done however if you expect to make it in any business. 5 Sure Fire Ways To Send Visitors Away For Good Way No. 1 - Clog Up Their Internet ConnectionImagine it. Triple Your Profits Easily With The Right USP Convinced you have a fantastic idea for your online business and can't understand why you're not making a big profit yet?If you're seeking your very own Internet fortune and have developed an online business, you know there are a lot of steps involved. You've registered your winning domain name, hosted it, put together your business plan, etc. Its a Community Thing! You have this great website, you have sent out e-mails regarding your services, printed out hundreds of brochures which you have given to friends and relatives, but what you really need is to get people talking about what you offer. You know that if you can do that, people will recommend you to others and your client base will begin to grow. Click here to return to the Internet
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