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Top Ten Ways to Attract Targeted Local Customers With Online Marketing
Does your business have a Web site? Have you missed the idea that it can be your 24/7 virtual marketing machine? Do you wonder how it could bring you minions more customers and clients to your "brick and mortar" location? The biggest mistake local businesses make is not using the Internet to let potential customers and clients know who they are, who they can be by offering valuable content to attract them back again and again, and why they are the first choice over their competition. Did you know that many of your local potential customers will Google your Web name or your name to see what you offer and how you may be their choice over others? Today people are much more Internet savvy. You need to speak to them. Building traffic to your Web site to market it needs you to install proper content and sales messages on it as well as other tried and true Online promotion methods such as submitting articles and creating a blog. FACT: You have only 10 seconds to attract your potential customers and get him to stay long enough to show them your business is his best choice. How's your Web Site Doing? Take the "Check and Correct Quiz" below to see if your Web site measures up. After your input what you don't know will be clearer. If you want your Web site to be more effective, stay open and learn how they can put more money in your checking account each month. Answer these questions to see if you are on track or need a professional partner to help you get the necessary marketing language and content on your site to bring targeted traffic. Realize the spiders of the search engines comb sites daily looking for good key word, free information, and power writing sales content. Did You Know Your Web site Needs...? _____1. A sales letter (short or long) for each product or service you offer. You need to give your visitors a reason to buy from you. _____2. Benefit driven headlines on your home page to attract people to your sales messages. Drop your announcements because they bore. Make your visitor's mouths water, their skin tingle, and their eyes receive a positive picture of how they will be after they use you. Make your headlines on your home page and in your sales letters sizzle and seduce to get them to call you and come to your office. _____3. Testimonials from former clients and customers _____4. Less bio and credentials on the home page because your customer wants to know "what's in it for me?" Put this information on your Contact or About Me page. _____5. Less telling and more engaging the visitor to stay (they leave immediately if they don't see benefits and valuable content that answers their concerns). Forget the brochure-style home page. _____6. A preplan naming the top two to three focuses you want to attract customers to, who your target market is, and your Web site's contacts and money goals. _____7. Much more "You" centered information such as benefits or short tips and articles _____8. Acknowledgement and answers for your visitor's concerns, problems or challenges. These hook your Web visitor to pick up the phone to call you. _____9. Proven strategies that get people to your site to include writing and submitting short articles to other Web sites and ezines, exchanging links, a blog page for your customer to interact with you and get questions answered, and many more. ____10. A willingness to take the time and spend the money to make your Web site work. Without this, your site will languish with inactivity. When you don't know what you don't know, your site just sits there with no one to play with. Your brick and mortar business sits there too. Now that you do know more than you did, take a leap of faith and know that you too can learn how to make your Web site shine and bring people right to your business address. Find yourself a good professional Internet marketing person, read books on the topic or take a teleclass or seminar to boost your skills. Partner with a professional who can make your journey so much shorter, with fewer mistakes, and help you enjoy your business more. Judy Cullins ©2005 All Rights Reserved. Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Judy is author of 10 eBooks including Write your eBook or Other Short Book Fast, Ten Non-Techie Ways to Market Your Book Online, The Fast and Cheap Way to Explode Your Targeted Web Traffic, and Power Writing for Web Sites That Sell. She offers free help through her 2 monthly ezines, "The BookCoach Says...," "Business Tip of the Month," blog Q & A at http://www.bookcoaching.com/opt-in.shtml and over 170 free articles. ===============
Advertising:- People really loathe telemarketers of any ilk or persuasion, p2pnet posted in September. Nov. 19, 2009--FOR IMMEDIATE RELEASE: EU Services, one of the largest direct marketing production companies on the East Coast, is celebrating its 40th anniversary. ROCKVILLE, Md., Nov. 20, 2008-The FDA today posted on its website a Warning Letter sent to Shionogi USA about a Professional NDC Sheet and a Cardinal Health NDC Sheet for Cedax. Wednesday night, three people were injured following an accident on Talbott Road in Belington in Barbour County, WDTV reported. Cellphone providers are warning against a scam circulating via e-mail regarding the CRTC's recently implemented do-not-call telemarketing list. VerticalResponse, Inc. , the leading provider of on-demand email marketing and direct mail solutions , today releases the results of a survey comparing how startups fare in adoption of social media and online ... Rogers Wireless, Canada's leading wireless carrier, is calling on the Canadian Radio-Television and Telecommunications Commission to permit Canadian wireless customers to block unsolicited, unwanted text ... Attorney General Wayne Stenehjem says seven companies have settled with the state for making prerecorded telemarketing calls. Company lost its funding. Outsourced. Caught in a merger. Downsized. Fired. It seems like every day I learn of another person who is on the job market. Direct marketers must work together to head off regulatory restrictions, developing cohesive solutions to advertising ethics and direct mail-delivery issues. An Arizona fundraising company used ex-felons to solicit donations on behalf of Iowa narcotics officers and families of missing children, then misled donors to believe the money would go to the organizations, a ... Transcontinental Inc. today announced the appointment of Brian Reid as President of its Printing Sector, effective immediately. Today's marketers want to stay competitive in an uncertain economy, but direct mail can be expensive. Direct mail doesn't have to be a shot in the dark. There are number of steps that direct mailers can take to make their marketing efforts easier and more effective. Nearly three of every four Americans register their phones with the national "Do Not Call Registry." But the concept comes with many loop holes and exemptions. TORRANCE, Calif. - PC Mall, Inc. today announced that it is scheduled to participate in the following upcoming investor conference: Tuesday, November 18, 2008 Speakers: You can access the webcast by visiting PC ... Shares of Valassis Communications Inc. fell to a record low Monday, as the Livonia-based direct marketing firm cut 100 jobs and reduced its profit forecast after posting a third-quarter loss of $5.2 million ... |
RELATED ARTICLES Seven Tips For A Successful Internet Marketing Campaign Often there can seem to be very little difference between two marketing campaigns. However the difference between average marketing and profitable marketing is immense. Wanted - Sheep for the Marketing Flock? Hoo boy, I am sticking my neck out here! Ready for the chopping block I am - but it needs to be said and here it is: "Marketers - wake up! Get back to basics and get original"So what is this all about?The other day I got an e-mail from a marketer: Intriguing subject line, but also a little disconcerting. "Leon, Don't ever trust me again". Using This One Simple Word Helped Triple My Sites Profits This article is very important.In fact, the chances are it will give you more sales from your website. Website Sales: 10 Riveting Tactics To Nail Down Instant Sales If you learn these website sales riveting tactics, you'll be able to nail down instant sales and profits from your website.1. Avoid a Summer Sales Slump Did you ever see the movie "Terminator 3" by Arnold Schwarzenegger? Remember when the machines took over the controls and began to terminate society as we know it?This is exactly how it feels every Summer for many business owners.As if your computer somehow sneaks in during the middle of the night and takes over by putting a "Closed for the Summer" sign on your business. How To Increase Your Web Profits by Cutting the Hype 'Hype' is now an often used slang word which is short for 'Hyperbole', pronounced 'Hy - per - bul - ee', with the accent on the 'per' (not 'hyperbole' as in 'super- bowl').The dictionary definition of hyperbole is: Poetic or rhetorical overstatement; exaggeration', but it has now taken on a definite negative meaning, especially when used in marketing and advertising. Online Web Marketing Tips Here is a list of a few of my favorite marketing tips and ideas. They all proved to be effective in my business, use them them for yours as well!1. How to Get $250,000 Worth of Free Advertising for Your Business You and I know that whenever you have a business, whether it's On-line or Off-line you would have to take some time and money to market that business right?What you may not know is that you can still create success without spending too much money. It's not the amount of money that you have to spend on advertising, it's the clever strategies that you have to use to try to get tons of traffic to your business. Secrets to Business Success on the Internet Secret Number One: The Key Is A Niche MarketIdentifying a viable niche is an important asset as you're creating a new Internet business. The target should be a certain facet of the population that has very specific needs you are able to satisfy. How To Actually Make Money In Network Marketing Most people that I know who are, or have been in network marketing, never seem to make a dime! Others (myself included) make a small fortune. If you're not doing VERY well with your business, and you're honestly putting in the effort, let me explain to you how to turn things around!First of all, you need to make sure that you have the right product. Dont Tell Me What I Cant Do! Have you ever watched ABC's hit TV show Lost? My favorite episode was titled "Walkabout". In it, we learn that the mysterious outdoorsman Locke was actually paralyzed from the waist down before getting on the doomed 815 flight which crashed and, somehow, gave him the use of his legs back. Selling to Sellers - Utterly Stupid Idea or Not Quite? The list of promotional tools and resources available to online marketer today is very impressing, and new ones appear almost every day, each fancier and more sophisticated than ever. Almost all of them however are touched (some will even say "cursed") by a sort of the original sin. Make Your Internet Marketing Easier With Niche Marketing Keywords If your home based business depends on niche marketing, keywords are your best friends. If your answer to the first sentence was no, you are missing out on a lot of potential business. Killer Internet Marketing Errors - How to Avoid Them With 95% of all Internet businesses failing, it is important to find out what actually works and what doesn't. Most online business failures can be attributed to one or more of the following marketing errors:1. Internet Marketing - Short Term Strategy After spending a lot of time and effort on building a site, many wonder where they should start with Internet marketing. Site owners can be bombarded with pitches about marketing and it is hard to sort out what should be done. Three Key Steps to Invention Marketing Ever see a new product and say to yourself, "Why didn't I think of that?" Well, if you stop to think about it, probably everyone one of us has either had an idea for a new product, believe we are capable of a new product idea or knows of someone else who has had a new product idea.To get an idea of the magnitude of new product ideas and activity, I did a quick search on the word "inventor" on google and back came 9,300,000 websites. Seven Marketing Questions You Should Ask Before You Get A 10 Year Old To Build Your Website Google tells us there are 4 billion websites- almost one for everyone on the planet. And today you have decided to make it 4 billion and 1. Local Search by Internet Search Engines is as Essential to Your Business Survival as Your Telephone Your Enterprise Won't Survive Unless People Find ItWhether you're a one-man shop or a mid-size operation, you need to make it easy for people find you. Most enterprises serve the people who live in the same town (80% of all dollars are spent in a buyer's home community). Becoming A Successful Internet Entrepreneur You're motivated to run your own business, aren't you?If you're like everyone else, you're probably using all the energy you can muster just to stop yourself telling your boss where to go!Why do we stop ourselves from telling the truth?Self preservation. That's it. Strategic Internet Marketing Is Planning Strategic Internet marketing is a way to define your potential market. Before you build a website or Internet business you must studying your potential customers, examine your competition, and explore your opportunities for success. Click here to return to the Internet
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