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The Right Way to Use Other People's Articles on Your Website
Article Marketing Creates a Steady Flow of Fresh Content Article writers, website owners, and site visitors all benefit through articles posted online. Simply put, the author's message gets broad exposure. Sites display their articles (some permanently), along with a link to their website. The ezine or website owner gets constantly updated content (site pages) without paying for it. That makes their website sticky - encouraging visitors to stick around. And readers get fresh, useful information on any topic imaginable. Plenty is written to help authors write and submit their offerings (See the extensive free how-to collected at http://www.promotewitharticles.com). Yet almost nothing tells website owners or editors the best way to handle articles they use. Merely slapping a slew of articles onto your site won't bump your search engine rankings and traffic much. Respect the Whole Article Marketing Process 1. Respect the Article Writers - Request permission before posting their article(s) - unless it's from an article bank or permission was specifically granted - Include the writer's Sig (signature) file at the end - Ask if that's their current or preferred Sig - Create a live (clickable) link to the author's website - Notify authors when or where you've used their articles (article URL) - Build a relationship so they send their new ones 2. Respect the Search Engines - Put each article on its own page, with focused keywords in the headings (H1, H2, H3) and the header title and tags - Cluster articles around specific topics - Frequently add new content related to your theme(s) - Provide internal links and a site map 3. Respect Your Website Visitors or Ezine Readers - Search for meaty information and organize your site so it's easy to find - Steer clear of thinly-disguised sales letters - Don't provide a home for crappy articles - reject poorly written ones - Repair broken links and remove out-of-date articles Both Types of Website Visitors have Different Motivations Human readers and search engine spiders look for different things on your website. Strive to make them both happy. Readers want relevant information; while search spiders focus on keywords and links. Fortunately, considering both their preferences makes your website stand out from similar ones. People prefer articles that provide specifics - practical how-to, examples and stories. In-depth articles attract people with a serious interest in the topic (and hence more likely to subscribe or buy). Your website gets a reputation for knowing its stuff - which cements its credibility within that niche. Search engines prefer specifics also; general sites don't rate as well. They reward focused, keyword-rich topics with improved rankings. Spiders don't care if you wrote the content yourself or used the work of other authors. But they do rely on your links and sitemap, so they can index it all. Add Your Own Personal Input to Every Article You Post Take the time to add a paragraph above each article on your site - 80 to 100 words is plenty. Like a cordial host, introduce the information or author ahead. Build anticipation so they're eager to keep reading. Employ the keywords shown in your title and header tags. DO NOT ALTER THE ARTICLE ITSELF. That would violate the author's copyright, and it's not necessary. At the bottom of the article (after the author's Sig) add another paragraph of your own. - Summarize it - Link to other articles along the same line - Recommend resources - Insert affiliate links or products you sell Reuse the page-specific keywords in the bottom paragraph. Although that article also appears on other sites, your version is now unique to the search engines. Most submitted articles appear in multiple websites, directories, and ezines. Adding new language personalizes it, while avoiding the possibility of a duplicate content penalty. You're also building a personal connection to readers, as they begin to identify your voice and online personality. That goes a long way toward return visits. Package Articles in an Organized Way Don't dump every article together in one long list. Cluster them into logical sub-categories which aid site navigation. Add links between articles and related pages on your site. Although everyone knows incoming links can boost Page Rank, links within your site (internal) benefit your rankings as well (though to a lesser degree). And they're 100% within your control. Besides, ample links help visitors move confidently around your website. Despite the infinite supply of online articles, most dish out recycled stuff that everyone's seen before. Avoid that trap with information that's a cut above. Take the trouble to carefully select articles that provide extra value. Then by adding your own voice and unique comments you please both the human readers and search engines. And that's a winning strategy all around. Copyright 2005 Off the Page Dr. Lynella Grant Consultant and Author - Promote yourself, business, website, or book with online articles http://www.promotewitharticles.com Free how-to. Or let me write and submit your articles online for you. No learning curves (719)395-9450
Don't you just hate it? You're at the dinner table, watching TV or just relaxing, when the telephone rings. OMAHA, Neb. - info GROUP , the leading provider of proprietary business and consumer databases, sales leads, direct marketing, email marketing and global information solutions, today announced that it received ... At this year's Document Strategy Forum in Chicago, Sept. 10 - 12, Xerox's Shelley Sweeney and Karl Kaneen will lead sessions about how adding personalization to documents and using an efficient, automated ... The Office of the State Auditor on Aug. 28 released an audit report on the Texas Department of Transportation's Financial Forecasting and Fund Allocation. A Massachusetts state court has arraigned five men on charges they used fraudulent telemarketing practices to deceive over 1,000 donors to police and veterans' charitable organizations and then allegedly using ... Submitted by the Public Service Commission ATLANTA - The Georgia Public Service Commission said the number of Georgians registered on the Do Not Call List has passed the five million mark. SHENZHEN, China, Sept. 3 /Xinhua-PRNewswire-FirstCall/ -- Jingwei International Limited , one of the leading integrated marketing companies in China, today announced that management will be participating in the ... Jingwei International Limited , one of the leading integrated marketing companies in China, today announced that George Du, President and Chairman has informed Jingwei of his intention to purchase up to 100,000 ... Five men who allegedly used more than $100,000 they claimed they were raising for police and veterans charities for personal expenses are scheduled for arraignment this morning. Missouri Attorney General Jay Nixon pledged Tuesday to go after fellow politicians who make prerecorded phone calls to people's homes without properly disclosing who's behind them. Those pesky automated telemarketing calls could soon be disappearing. A Flash player error has occured, please make sure you have the latest Adobe Flash Player. Put aside the balloons and the baby kissing: The surest sign that it's an election year is an increase in lobbyist spending. With the Democratic National Convention just ended and the Republican National Convention just getting under way, it's no wonder New Jersey lawmakers are thinking about ways to improve the election process. Tired of those telemarketers interrupting your lunch, your snooze, or your favourite TV program? If so, you're definitely not alone, which is but one reason why as of Sept. As a deadline for a new cell phone no-call list approaches, more than 200,000 Wisconsin residents have signed up. Illinois Attorney General Lisa Madigan last week sued two Chicago-area auto dealers alleging deceptive direct mail practices, her office announced. " The Georgia Public Service Commission announces that the number of Georgians registered on the Do Not Call List has passed the five million mark. I was interested in a recent article in a leading marketing trade magazine, Advertising Age, about the relatively flat "advertising" spending in the past year - up about 1.7%, led by super-marketer Proctor and ... Commerce Bank has signed an agreement with Dallas-based Alliance Data's Epsilon business unit to provide the bank direct marketing services. |
RELATED ARTICLES Offline Marketing for Online Home Based Businesses When it comes to marketing your web site, most home business owners use banners, link exchanges, different search engines, newsletters, forums, ezines, free and paid classifieds. However, a good home based business must also consider offline marketing strategies as well and how to use them in order to generate more business. Internet Marketing Online: How To Eliminate Your Competition Without Bloodshed Business thrives on competition.You've to be aware of your competition and do something to remain on top. 3 Steps to Finding More Customers Step one: Knowing your CustomerTo find your ideal customer, you first have to know them. Other than the fact your future customer wants your products, what else do you know about them? Ask yourself some of the following questions:1. Dos and Donts for the Internet Marketing Newbie (Part 2) You are now reading Part 2 of my article the "Do's and Don'ts for the Internet Marketing Newbie". Part 1 covered the Do's and this part will cover the Don'ts. Health Effects of Internet Marketing It may not rank as a killer like heart disease or cancer, but the rush by many to participate in internet marketing could be putting them at risk of developing serious health problems both in the short and the longer term. The aim of this article is to help you avoid those effects and to prosper - painlessly!In recent years, internet marketing has shot to prominence, both for its obvious successes like Amazon, Last-Minute. My Dog Ate My Website I am really fascinated by the world of on-line marketing. I spend more and more of my time on the net, make more of my purchases from on-line suppliers, but I seem to find out about new about new products on TV, radio, or even mail. A Person Of Value One of the "secrets" in Internet Marketing is knowing that you need to be patient enough to develop the kind of business building savvy that people want. It takes time. 20 Amazing Ways To Jump Start Your Sales 1. Find a strategic business partner. Growing Your Business In CyberSpace A synopsis of Philippa Gamse's Presentation to the National Speakers Association, Washington DC chapter on Saturday, January 10, 2004Someone had asked Philippa why Websites are such a 'pain' in a pre-seminar question. Her opening reply was simple, yet powerful, "when you stop improving your site, you stop growing. The Voice of Viral Marketing Generating buzz through word of mouth will help drive greater sales and from your most important customers.Viral marketing strategies can effectively generate traffic to your website by creating buzz-building campaigns that excite and energize your customer base. Constant Change Is The Only Certainty In Online Marketing This old saying which addresses the variability of the weather in Montana is also applicable to the volatile market dynamics for an online business. If there is one thing that is certain about the future of online marketing, it is that it will continue to constantly change. Internet Marketing and Leveraging the Power of Networks Creating a network -- meaning a community of users -- for your company is something that has always been valuable, but has become virtually indispensable to the success of any Internet company. The leaders of the Internet -- such as Google and Yahoo! -- all apply the idea of creating a network, and have profited substantially from it. Profitable Online Marketing - Guaranteed! When you boil it right down, there are really only three things that you need to do exceedingly well to market your business effectively online, and you should think of all three simultaneously with each new advertising campaign you entertain.And they are,Obtaining an Opportunity to Sell - Lead generation, driving traffic to your web site. 5 Ways to Educate Your Prospects for More Sales It's impossible to sell a product or service without demand - no matter how low the price or how big the discount.Education-Based Marketing creates demand by showing the prospects why they need your products and services, how to make intelligent buying decisions, and how to best use it after they buy. Website Sales: 10 Riveting Tactics To Nail Down Instant Sales If you learn these website sales riveting tactics, you'll be able to nail down instant sales and profits from your website.1. Hispanic Web Marketing - An Emerging Strategy Major marketers in the United States have recognized the importance of the Hispanic Market since the early 1990's. Back then, only Fortune 500 companies with multi-million dollar marketing budgets started targeting this promising vertical segment through Hispanic TV, radio, and print advertising. Implementing an SMS Marketing Campaign SMS Marketing can be used to acquire customers, strengthen existing customer and prospect relationships and provide a service to your customers.The golden rule "Keep It Simple Stupid" (KISS principle) applies to SMS marketing. 3 Steps To Online Marketing Competence! Whoever said knowledge is power, was wrong.Way too many people read a few online marketing books, and then figure they know everything there is to know in those books just because they read them. The 10 Success Basics For Your Online Business It's always a good time to review what's been working or not working for you in your marketing efforts. Take the time to be honest with yourself about whether or not you're moving forward. Drive Tons Of Traffic To Your Web Site If you've got a web site then one of your biggest marketing challenges is how to generate traffic without spending a fortune. Whether you're trying to build your ezine or prospect list or get potential customers to contact you or buy your products or services, getting people to your web site is a must and can be a challenge. Click here to return to the Internet
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