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How Knowing Your Customer via Direct Marketing Helps Your Online Business to Prosper
What is direct marketing? Put simply, direct marketing is a process of recording information about your customer's response to a planned marketing activity. Increased computer usage has allowed direct marketing to evolve and to rise dramatically. For your online business, to begin with, you design your sales letter or craft your emails to elicit a certain response. You then test and track your customer's feedback by the actions (or inaction) that he/she takes. The tracking process is easily accomplished via coding your online campaigns and can be fully automated. As you gather more information about your customer's online behaviour, you are able to tweak your sales ad accordingly. In a nutshell, the internet makes it possible for you to track your individual online communication with a customer and to know what happens over time. With direct marketing skills, you will be able to acquire and retain your customers. There is less marketing wastage as you know what, how and where to roll out your online marketing campaign for the best response. Having good knowledge about your customers will definitely put you ahead of your pack! So what are the qualities that constitute a good online customer? He/she is: * Open to your offers. The reverse is true of a poor online customer. He/she is: * Not open. How then, do you pinpoint a good customer against a bad one? What kind of information do you need to know about your customers? Here are 8 critical but very basic information that you must gather: 1. Who are they? One way of getting the information that you need is to simply conduct a survey on your mailing list. Hot tip! Make it easy for your subscribers to fill up the survey and give them an incentive to do so! The same pareto principle should apply to your online business: the 80/20 rule. The principle just means that 80% of your sales are generated by 20% of your customers. If this is the the case, instead of spending huge sums on customer acquisition, it may be a more prudent measure to spend resources on knowing and understanding more of this 20% segment. Cultivate good relationships with this 20% segment and reward the customers here for staying true to you. (Again, this knowledge is only possible if you have surveyed or kept track of your entire customer base.) All in, having happy, loyal and satisfied customers will result in a business that prospers. And you can achieve this through direct marketing and knowing what, how and where to please your online customers! Evelyn Lim is the publisher of weekly newsletter "Mapping You to Success". She aims to equip her readers with skills to acquire multiple sources of online income. To subscribe to her newsletter, please visit http://www.e-BizMap.com. Or, read her blog "Online home business journals from Singapore" at http://www.EvelynLim.com for more information.
A Massachusetts state court has arraigned five men on charges they used fraudulent telemarketing practices to deceive over 1,000 donors to police and veterans' charitable organizations and then allegedly using ... Submitted by the Public Service Commission ATLANTA - The Georgia Public Service Commission said the number of Georgians registered on the Do Not Call List has passed the five million mark. SHENZHEN, China, Sept. 3 /Xinhua-PRNewswire-FirstCall/ -- Jingwei International Limited , one of the leading integrated marketing companies in China, today announced that management will be participating in the ... Jingwei International Limited , one of the leading integrated marketing companies in China, today announced that George Du, President and Chairman has informed Jingwei of his intention to purchase up to 100,000 ... Five men who allegedly used more than $100,000 they claimed they were raising for police and veterans charities for personal expenses are scheduled for arraignment this morning. Missouri Attorney General Jay Nixon pledged Tuesday to go after fellow politicians who make prerecorded phone calls to people's homes without properly disclosing who's behind them. Those pesky automated telemarketing calls could soon be disappearing. A Flash player error has occured, please make sure you have the latest Adobe Flash Player. Put aside the balloons and the baby kissing: The surest sign that it's an election year is an increase in lobbyist spending. With the Democratic National Convention just ended and the Republican National Convention just getting under way, it's no wonder New Jersey lawmakers are thinking about ways to improve the election process. Tired of those telemarketers interrupting your lunch, your snooze, or your favourite TV program? If so, you're definitely not alone, which is but one reason why as of Sept. As a deadline for a new cell phone no-call list approaches, more than 200,000 Wisconsin residents have signed up. Illinois Attorney General Lisa Madigan last week sued two Chicago-area auto dealers alleging deceptive direct mail practices, her office announced. " The Georgia Public Service Commission announces that the number of Georgians registered on the Do Not Call List has passed the five million mark. I was interested in a recent article in a leading marketing trade magazine, Advertising Age, about the relatively flat "advertising" spending in the past year - up about 1.7%, led by super-marketer Proctor and ... Commerce Bank has signed an agreement with Dallas-based Alliance Data's Epsilon business unit to provide the bank direct marketing services. The Talbots Inc. reported a net loss of $25 million for the second quarter, nearly doubling its net loss of $13.3 million in the prior year. The Tennessee Division of Consumer Affairs warns consumers to be aware of the various telemarketing frauds that are looking to get your money or personal information. Eating dinner may be a little more peaceful, thanks to two steps taken by the the Federal Trade Commission. Plans to post cell phone numbers on the Internet are creating nightmares of nonstop telemarketing to cell phone owners, reports Sharyn Alfonsi. |
RELATED ARTICLES Six Lesser-Known Online Marketing Ideas Uniqueness is what separates each business, its services and its products. The difference gives buyers and on-line visitors a way of measuring this against that. Gas, Air, and Spark - How Internet Marketing is Like a Cars Engine I've never been much of an automobile mechanic, but about 25 years ago an old friend instructed me in the mysteries of how to find out why my old car wouldn't run."You see," he said, "when an engine won't run, it's got to be one of three things. What is Pay Per Call? How does it work? Pay Per Call is the next wave of advertising on the Internet. Similar to a Pay-Per-Click advertising. Time is Money in Online Marketing We all do it.Spend time and money sourcing those vital pieces of kit to get the best from our endeavors. 13 Killer Ways To Multiply Your Sales 1. When you make your first sale, follow-up with the customer. 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Outsource Any small business owner in a B2B or B2C market has struggled with the decision - should you outsource your internet marketing to a full-service marketing firm, or should you bring employees in-house for your marketing team? First you need to define your marketing goals - are you building a long-term brand or just bringing a new product or service to market? Do you have sufficient capital to support a marketing team? Your budget for advertising (ie, Google Adwords, Yahoo Search Marketing) should be taken into account when considering your marketing budget - for online companies this is the largest single cost.If you just want to get your name out there and you have a clear exit strategy within the next one to three years, I would strongly recommend that you look into outsourcing your internet marketing - a full-service internet marketing company will focus on SEO (search engine optimization), PPC (Pay Per Click management), affiliate marketing, email marketing and link building. The 2 Best-Kept Secrets Of The Internet It's a difficult task creating a website that brings you business. It's a full-time job where things seem easy at first but as soon as you start to explore the possibilities and appreciate the complexity of the task at hand it can soon start taking up ever increasing amounts of your time. Online Marketing Law! Whats Happening? You read that right. There's a new law in California for online marketing. The Fatal Attraction of Online Marketers Suppose you were offered 263 links coming into your website from 263 other websites all in one fell swoop. Everybody knows that the more inbound links you have, the higher you will rise in the search engine rankings. Building Consumer Confidence Builds Sales Many small online business owners have yet to understand the sheer power that comes from building consumer confidence. They struggle with sales month after month, but still, when someone tells them their site design needs help, they get offended. Resources for Starting an Online Business Anyone trying to start an Online business needs to have a number of resources before it is possible to build and promote a successful website. The following are essential tools that I have found very valuable. 6 Tips To Create Effective Solo Ad That Pulls Results How many times have you.. 5 Things Every Internet Marketer Must Learn From Mail Order To Increase Their Profits Now! Understanding that the Internet is another vehicle for direct response marketing can potentially make you rich!It's true. Not many people actually 'get it'. What Great Online Advertising Really Is! Many business people have a distorted view about the distinction between sales & marketing. The common view looks something like this. Internet Marketing: 10 Killer Internet Marketing Tips To Multiply Your Sales Hello, do you feel low because sales at your website is down?If yes, cheer up.Here are 10 killer internet marketing secrets to boost your sales!1. Top 3 Free Marketing Techniques If you have zero budget then this is the article for you. In this article I will discuss the best ways to market your website for free. Writing An Effective, Profit Producing Ad One of the biggest challenges for most Internet Marketers is writing effective ad copy. This is hardly surprising. Click here to return to the Internet
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