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What is RSS - For Marketers
RSS is a technology that has the potential of overcoming many of the internet marketing challenges we are facing today and becoming a preferred tool to get 100% of your content delivered to your subscribers, as well as a tool to help you achieve top position search engine rankings. The simple RSS explanation from the marketing point of view is that RSS is a simple to use publishing tool for marketers and publisher. It allows you to get your content delivered to end-users, without the fear of spam filters stoping your messages, and to other "content consumers" (other websites, search engines and so on). RSS gets your content delivered, period. And it helps you increase your search engine rankings and drives new traffic to your sites. But some marketers are still afraid that not enough internet users are using RSS feeds. Think again ? While achieving not more than marginal penetration, its usage is growing with astounding speed. Actually, according to a report from the Pew Internet & American Life Project, 5% (6 million) Americans online consume news and information through RSS aggregators. So the market is already out there! >> BUT WHAT ARE RSS FEEDS? RSS content is delivered through RSS feeds --- simple files structured in a specific way. These files include some basic information about the RSS feed (such as RSS feed title, logo, description, URL etc.) and the actual content you want to deliver to your readers. These content items are individual stories or articles (usually just descriptions of articles actually published on the internet publisher's web site), presented in a linear list. But RSS is not only about text. You can easily use it to deliver audio content, video content and even PowerPoint presentations and PDF files. >> WHAT DO YOU NEED TO SUBSCRIBE TO RSS FEEDS? The point of RSS feeds is to get people to subscribe to them, so that they can constantly receive fresh information from you. It's just like subscribing to e-mail newsletters, only that there's no e-mail involved ? and consequently no spam or spam filters. But to subscribe to your RSS feeds, your visitors need a special tool, called an RSS aggregator. RSS aggregators are special tools that can take an RSS feed and display it to the end-user. They come in many different forms and flavors, but the most popular are desktop applications and web readers. In the case of desktop RSS aggregators (example: http://www.awasu.com), end-users need to download them to their computers and install them there. Web-based RSS aggregators (example: http://www.bloglines.com) on the other hand are websites where users can create their own accounts and then use those websites to view RSS content directly from their Web browsers. After installing an RSS aggregator or registering at a web-based RSS aggregator web service, the user needs to proactively add the link to your RSS feed in to the aggregator to view your content. Every time you update your RSS feed by adding new content items to the RSS file, the user is notified of that through his RSS aggregator, making the content immediately available to him, without it having to face any SPAM filters and other barricades on the way. And, for the best part, most RSS aggregators are free to use, so there's really no excuse to not get started today. And by the way - so are quite a few RSS publishing solutions! Yes, RSS is the free way of getting your content delivered every time. Copyright 2005 Rok Hrastnik Rok Hrastnik is the author of »Unleash the Marketing & Publishing Power of RSS«, acclaimed as the best and most comprehensive guide to RSS for marketers by leading RSS experts. Discover the true marketing power of RSS: http://rss.marketingstudies.net/index.html?src=sa5
The Federal Trade Commission today announced two amendments to the Telemarketing Sales Rule . Plastic pushers are producing less paper, per a new report. Mintel Comperemedia, Chicago, reports that "acquisition mail" volume for credit cards fell about 8% from the first quarter of 2008 to the second ... I wanted to be the first to congratulate our federal government for finally dealing with the "do not call" list issue. Telemarketing is a plan, program or campaign with the goal of persuading a consumer into purchasing goods, services or participating in investment opportunities through telephone, with no meeting between the ... "Your auto warranty is about to expire." The first time I got that recorded phone call I tried to figure out which vehicle in my household it could be. K/P Corporation selected the LS640 for its cutting-edge press automation that aligns with the company's goal to provide the most up-to-date offerings to support clients' marketing and communication efforts, ... How often have you heard the words "ask your doctor?" It's usually an ad for the latest drug, right? Well now representatives of a health screening company are direct marketing to consumers, and they don't ... Unica Corporation , a leading global provider of enterprise marketing management solutions, today announced that top European brands including Banco Santander, Michelin, Generali, Sofinco, LexisNexis, Varta, ... Each year, individuals are chosen to receive this prestigious honor for their accomplishments in marketing to customers, donors, and/or prospects, and for breaking new ground with creative, response techniques, ... With the Sept. 30 inception of Canada's National Do Not Call List rapidly approaching, many circulators are bracing for what could potentially be an expensive situation. The nation's mortgage mess has had at least one side effect that consumer will likely welcome: an overall drop in direct mail offers from lenders looking to coax borrowers into new and refinanced mortgages and ... And nearly half say it is their primary channel for promotions, according to a news study from the Direct Marketing Association - MarketingCharts reports . The Pennsylvania attorney general's office said Tuesday it has sued a Baltimore-based telemarketer over what authorities allege is the biggest single violation of the state's "Do Not Call" law since it took ... "Your auto warranty is about to expire." The first time I got that recorded phone call, I tried to figure out which vehicle in my household it could be. Harry & David Holdings has acquired Cushman Fruit Co., based in West Palm Beach, Fla. Third parties are allowed to collect and to forward individual do not call requests to Canadian telemarketers, including to most of those who will be exempt from using Canada's new DNC list , which will go into ... Anyone who's been disturbed at dinnertime by telemarketers may utter a sigh of relief. The deadline for getting on Wisconsin's first No Call List that will include cell phone numbers is fast approaching. There is no denying that 2008 has been a rough year for those of us in direct marketing. |
RELATED ARTICLES Five Step In To A Successful Online Shopping Business.. Before you set out to explore the online shopping market you should do some planning, take a piece of paper and pen and write down the steps that will help to bring in traffic to your website.And once they have visited you must have something to entice them to remain and do some shopping, in our website: www. Streamlining Internet Marketing With each new Internet Marketing (IM) Guru, there comes a minor evolution in the field. While some only tweak an established rule, others, like Stone Evans of Plug-In-Profits (PIPs), completely revolutionize the industry. Viral Marketing Strategies Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use. The Forbidden Fruit: Marketing Credit Cards Online A common question and topic of discussion among Internet marketers is, "What market should I go after?" The number of answers to this question are as varied as there are grains of sand in the Sahara, but there is one thing that I have noticed in my eight years marketing online: people tend to shy away from and even be scared of ultra-competitive markets.What type of markets am I talking about? Well, there are quite a few. The Deadly Sin Of Inaction "There is difference between knowing the path and walking the path"- Morpheus, Matrix Revolutions.Can you make money on the net?What kind of question is that?Of course you know that it can be made. You Gotta Think -- Strategic Internet Marketing! Have you ever been lost in the woods - wondering around aimlessly, not knowing where to go or what to do next?Most online marketers are lost in the woods of the internet.So if you want to get out of the woods and be an online marketer, you better start thinking strategically! That is, you need to practice strategic internet marketing techniques. Online Advertising Techniques Online advertising is necessary for your computer business to grow. An attention-grabbing ad is very important to the success of your web site. Viral Marketing - Spread the Word While a virus, in Medicine, is the smallest infectious agent, it is an extremely potent strategy in Marketing speak with similar abilities to proliferate. It is an effective means of advertising and relies on an understanding of what individuals may accept, should the price favour them. Start a Fire Sale! Give Your Faithful Clients Bonuses! When is the last time you received an unexpected gift? Or a larger gift than you had expected?Every quarter, I receive something special from the gardening magazine to which I subscribe: a packet of seeds or a ten page booklet on bird calls or a pair of knee pads for getting down and NOT dirty in my garden.My cheese service surprises me with a hunk of Gouda, a quality merlot with one third off, a discount coupon to be used by a certain date. Wealth Is Around The Corner There are so many simple and achievable ways to make money and yet to see most people just sit on the sidelines, it makes me sad. There are many people around the world already rich just by using a little imaginative thought to fuel their success. Truth and Lies How low can one get? The number of encounters I have had in the few months as a network marketer with liars is astounding. Why do people need to stoop to lying in their attempt to succeed? Do they really believe that they will attract customers by using deceptive means. How to Turn Your Articles into a Viral Traffic Stampede By writing articles you can send targeted traffic to your website at any time without paying a single cent. Articles are one of the best online marketing investments you can make because you write them once and they send you instant visitors each and every day. Online Advertising for Dummies Whether you are checking your email, shopping on a website or just searching for information, online ads are everywhere! A new marketing landscape, the Internet offers a new and cheaper advertising space, as compared to traditional spaces like print, television, radio and outdoor advertising. It's a revolution of sorts and small and home business owners are making the most of it. Motivating Shoppers with Online Coupons (Part 1 of 2) Online shopping continues to grow at leaps and bounds. Depending on who you ask, the numbers for increase in e-commerce have been consistently coming in at 20-30% year over year. 10 Things You Should Try To Barter For Before Buying 1. Information Products - it could be ebooks, "how to" videos, cassettes, magazines, newsletters, paid e-zines, courses, etc. What Does It Take To Become An Internet Marketer? I have heard many people say all it takes to make it in Internet Marketing is desire.Well desire definitely plays a role in it. Online Business Success: Its All Within Your Grasp Despite any failures or slow starts you may be experiencing or rebounding from right now, don't focus too much on the people you listened to who may have contributed to your current state.We all rely on "experts" to get ahead. Why Your Internet Business is Like the Stock Market As savvy stock market investors know, chasing after the one "hot stock" with the possibility of bringing instant riches is not a wise idea. You know the old saying, "Don't put your eggs in one basket". The Right Internet Marketing Articles Strategy is a Game of Links Do you know the secret or internet marketing strategy behind the phenomenally high traffic that blogs enjoy in general in comparison to websites?It really should not be a secret but if you examine the successful blogs you will find that they have numerous links that lead traffic back to them. Admittedly the higher traffic the sites with links leading back to them, the higher the traffic they will tend to enjoy. Seven Golden Rules Of Internet Marketing "Do unto others as you would have them do unto you." How many times have we heard that Golden Rule? And certainly it is golden, and a good rule to live by! But with all due respect, God never had to market on the Internet! And there are probably more than seven solid principles we should all be following, but these seven should get you well on your way down the "Golden Path to Prosperity. 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