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Building Community Websites = Success Online
In this article I will discuss how important is it to build community websites rather than straight forward sales pitches. Selling online is about bringing people together, not about stuffing products down your visitors throwts and expecting them to buy from you. ------------------------------------------------------------------------------------------------- We have conditioned our minds all of our lives to accept advertising billboards, radio ads, newspaper ads, commercials, and all sorts of other advertising materials wherever we go. The same applies on the internet. This "conditioning" has enabled us to see past all the ads and look directly for the pertinant information that we are seeking. People who are new to the internet are more likely to click on your ads for no apparent reason but to simply search and keep searching. Others that have beed online for years now, tend not to pay attention to as many ads on a daily basis like they used to. If you are serious about making money online without having to spend too much of your budget, create a "community online". It is in our nature as human beings to want to belong, or to be involved within a community setting. Communities come in all shapes & sizes and are not limited to gender, race, nationality, or religion. A community can cater to whatever topic you wish and welcome whomever you desire. Same concept applies to your website! Building a community within your website is the key to increasing your business, keeping visitors coming back, and keeping your advertising budget in the bank. Show your visitors that you aren't just here on the internet to sell them something. RESIDUAL TRAFFIC IS THE KEY! As i've always mentioned to my clients & readers, getting people to your website is the easy part. Anyone with a $500 credit card can get traffic to their website, it's keeping them there and getting your visitors to come back on their own time is what makes owning a website a dificult proposition. Visitors always come back to communities they can relate to! I always to go back to internet marketing communities online like: www.webpronews.com and so on... There are many internet marketing resources available for business owners. We are fortunate to have access to the vast amount of resources that we do, in order to increase our business & to increase our knowledge. More resources online also increases competition. There are literally millions of websites out there and many of them might possibly be your competitors. Without building a community, people won't remember who you are, or what it is that you do. Infact, if you are spending all of your money on banner ads, pay per click advertising, affiliates, and other marketing areas online, and at the same time you aren't paying attention to increasing your home base, when your advertising budget runs out so too will the bulk of your traffic. If your website isn't good enough, your sales won't be good enough. Granted; building a website can be very time consuming but just remember that you don't need to create an empire over night. Just a little here, a little there, and before you know it, it all adds up to something you can be proud of. Over time, your website traffic will constantly be increasing. PLEASE NOTE: If you stop advertising, your traffic won't grow. Growing your website is all part of the whole plan. What do we need to create a community website? You always want to add extras to your site that interest you. By doing so, you will also attract people with similar interests and help to bridge the credibility gap online. You can always add these to your website: Personal blog I think we can now get a sense of what building a "community" website means. The key is to take your industry (even if it is boring), and teach someone about what it is that you do. The internet allows us to take in more information than we could ever imagine. There is always someone out there who wants to learn about your industry. The key is to add on a little at a time. Talk to your web designer. Try and find unique little ways to build a community website online. Ask people what they look for within your industry. After time, you will know what it takes to keep creating more for your company online, and your wallet will love you for it. Just remember the more you build, the less your advertising budget will be when you get there. Just keep it up until you get there, don't give up on yourself, your company, or your future. I hope you've enjoyed this article! Best Regards, Martin Lemieux Reprint Rights: You may reprint this article within your newsletter or website as long as the entire article remains the same, including the author information.
At this year's Document Strategy Forum in Chicago, Sept. 10 - 12, Xerox's Shelley Sweeney and Karl Kaneen will lead sessions about how adding personalization to documents and using an efficient, automated ... The Office of the State Auditor on Aug. 28 released an audit report on the Texas Department of Transportation's Financial Forecasting and Fund Allocation. A Massachusetts state court has arraigned five men on charges they used fraudulent telemarketing practices to deceive over 1,000 donors to police and veterans' charitable organizations and then allegedly using ... Submitted by the Public Service Commission ATLANTA - The Georgia Public Service Commission said the number of Georgians registered on the Do Not Call List has passed the five million mark. SHENZHEN, China, Sept. 3 /Xinhua-PRNewswire-FirstCall/ -- Jingwei International Limited , one of the leading integrated marketing companies in China, today announced that management will be participating in the ... Jingwei International Limited , one of the leading integrated marketing companies in China, today announced that George Du, President and Chairman has informed Jingwei of his intention to purchase up to 100,000 ... Five men who allegedly used more than $100,000 they claimed they were raising for police and veterans charities for personal expenses are scheduled for arraignment this morning. Missouri Attorney General Jay Nixon pledged Tuesday to go after fellow politicians who make prerecorded phone calls to people's homes without properly disclosing who's behind them. Those pesky automated telemarketing calls could soon be disappearing. A Flash player error has occured, please make sure you have the latest Adobe Flash Player. Put aside the balloons and the baby kissing: The surest sign that it's an election year is an increase in lobbyist spending. With the Democratic National Convention just ended and the Republican National Convention just getting under way, it's no wonder New Jersey lawmakers are thinking about ways to improve the election process. Tired of those telemarketers interrupting your lunch, your snooze, or your favourite TV program? If so, you're definitely not alone, which is but one reason why as of Sept. As a deadline for a new cell phone no-call list approaches, more than 200,000 Wisconsin residents have signed up. Illinois Attorney General Lisa Madigan last week sued two Chicago-area auto dealers alleging deceptive direct mail practices, her office announced. " The Georgia Public Service Commission announces that the number of Georgians registered on the Do Not Call List has passed the five million mark. I was interested in a recent article in a leading marketing trade magazine, Advertising Age, about the relatively flat "advertising" spending in the past year - up about 1.7%, led by super-marketer Proctor and ... Commerce Bank has signed an agreement with Dallas-based Alliance Data's Epsilon business unit to provide the bank direct marketing services. The Talbots Inc. reported a net loss of $25 million for the second quarter, nearly doubling its net loss of $13.3 million in the prior year. The Tennessee Division of Consumer Affairs warns consumers to be aware of the various telemarketing frauds that are looking to get your money or personal information. |
RELATED ARTICLES A Tip to the Beginning Entrepreneur: Know What Marketing Means Internet Marketing has been a buzzword for over a decade now, a short time by ordinary measure. And yet in terms of Internet reckoning, this is a very long time. Build the Snowball and It Will Run Setting up your own online business can seem extremely daunting. Whether you've already got a business and want to sell products and services online or want to start from scratch with a new business, there is a great deal to think about. Persistence Pays - Sweet Rewards of Dogged Marketing No doubt, online marketing is the fastest way to get noticed and the best way to market yourself online is by having your own website. That said, this has been an open secret for some time now and everyone has jumped on the online marketing bandwagon. Defining the Relations Between Blogs, E-zines, RSS, and E-mail Although RSS and blogs are slowly reaching mainstream, they are still missuderstood by most marketers in relation to eachother and in relation to their relatives, e-zines and e-mail. How do these four really relate and what does this mean for your internet marketing strategy?The most common missconception is comparing blogs and e-mail, with many bloggers actually touting blogs as a replacement for e-mail. The Reality Of How To Make Money In An Online Business "Making money online quick and easy" seems to be the buzz word today in the home business and money making arena online these days. It would seem at first glance that making money online seems to be a very simple thing. Marketing to Today's "Distracted" Consumer The average person today is exposed to a never-ending deluge of 1,700 marketing messages during a single 24-hour period. Look around you, we marketers have pasted, integrated injected and/or overlaid advertising in any possible place imaginable! Case in point, NBC will start to digitally insert commercial "billboards" into advertising content to be broadcast during the winter Olympics - in essence a commercial within a commercial. I Don't Smoke, But I Love a Good .sig! .sig, or "Dot Sig" as it's affectionately known, stands for "Signature File" and is the text and (usually) other contact information placed at the bottom of email or other computer-based correspondence. Double Your Revenues with Joint Ventures The best way I know of to multiply your online results, such as doubling the size of your opt-in email list, or increasing your sales, is through the use of joint ventures.Joint ventures are partnerships created with other reputable business people that create a win-win situation for not only you and the person you partner with, but also your customer!A great example of a joint venture that can be used to double the size of your opt-in subscribers overnight, is to partner with another publisher who publishes a newsletter for a related, but not competing, product or service as yours. Weblogs, Podcasting, and RSS Newsfeeds in the Marketing Mix Weblogs and Podcasting in the Marketing MixIt is rare that such a speedy development could have been watched as it happens now for Podcasting. But for this there are some good reasons. The Internet Marketer The internet marketer is really a perfect profession. This profession allows you to gain many positive characters. Never Underestimate the Value of Giving Things Away "Never underestimate the value of giving things away." I remember as kid hearing these words on a regular basis. Finding The Right Internet Marketing Technique For You Finding the right Internet marketing technique that works best for you is probably going to be trial and error. Different web marketers have found their successful by using different marketing ideas. Create Your Own Online Marketing TV Station It will happen! TV and the Internet will eventually merge into one giant multi-media "melting pot" that includes everything from live footage and old reruns to garage videos posted by your next door neighbor's kid. Just like cable TV fractured network TV, the Internet will enable everyone with a voice, a video camera, and something to say to fracture cable TV even more. 5 Keys To Making Money Online Would you believe there are tens of thousands of people who have found ways to make money online? Not only that, but their incomes are significant and growing, due to little competition and low cost of entry. If I can do it, then there is no reason why you can't. The New Marketing Landscape Many of us in the marketing services and/or agency business are starting to see some real tangible marketing patterns emerging that businesses need to be aware of if they want to leverage their marketing dollars in this "post .com implosion economy. How to Hit the Target for Your Internet Marketing Through 5 Self Help Questions Recently, I stumbled upon a simple way to hit the target on my Internet marketing strategy for driving potential web traffic to my site. For me, this was an incredible "Ah Ha," because I am not a "techie" and my sales strengths are building relationships and understanding numbers. Is Your Web Site Ready For Its Visitors? There's a great interest among the Internet entrepreneurs about how to promote their business on the Web. There's always a quest for new and innovative ways of promotion that promise greater results at lower cost and in shorter time. Ten Ways to Sell to Your Customers Again and Again OK, so you're making some sales, either of your own products, or through affiliate sales. What you may not know is that you've got a virtual gold mine in your possession, and all you have to do is follow a few simple steps to turn these one-time sales into lifetime customers, and to potentially create more and more customers simultaneously. 10 Creative Ways to Sell and Market Resale Rights Products Offline Are you having a tough time selling that ebook or resale rights product online? Is the online market for your info product over saturated? Maybe your ebook is too niche focused and doesn't draw much traffic from online keyword searches.Let's not get discouraged. Interactive Content - Blogs, Forums, and Feedback - What Does Your Web Site Need? The business principle of continued contact and online relationship building has given rise to the popularity of online business blogs, forums and feedback opportunities. Interactive online communication define the web site owners as experts in the eyes of visitors, and serve as a promotional vehicle for other products and services that the business seeks to sell. Click here to return to the Internet
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