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The Numbers Dont Lie!
It's true. They don't. That's why you should look at the numbers whenever you're searching for answers. Let me explain... A lot of times, I'll start cruisin' the forums and I'll notice folks saying their web sites aren't selling. They'll complain, "I've had my site up for six months and have only sold four ebooks. This blows." They're right. That *does* blow. I'm not gonna go into all the things they should be testing and tweaking. You've heard it a thousand times and I'm not in the mood to regurgitate it. Instead, I'm gonna simply list a process you should be following if you're trying to sell something from a mini site. Step by step. With a running example to drive the point home. Step #1: Define success Let's say you want to sell 100 copies of your ebook, "Sitting On Your Bum For Fun And Profit." If you sell 101 copies this month, you win. If you sell 99 copies, you lose. Simple as that. That's why we define success. So, we can get rid of the flighty "we almost made the goal" crap. You either make it or you don't. 100 copies is the "line in the sand." Step #2: Know your conversion ratios You get 1,000 unique visitors from Overture. You sell 8 copies of "Sitting On Your Bum For Fun And Profit." What's your conversion ratio? It's 0.8%. Let's be honest. That ain't so good. But, if you're happy with it, your job just got easier. All you have to do is drive a tidal wave of traffic to your site. Step #3: Do the math Here's what you know...
Can you make money? Depends. How much are those 12,500 visitors costing you? Let's say you're paying 10 cents per visitor. That means $1,250. And how much are you selling your ebook for? Let's say $29. 100 copies puts $2,900 in your pocket. Now, subtract the amount you shelled out for traffic and you're left with $1,650. Sounds good, right? Trust me. It ain't that good. You could be doing a lot better. But, I'll leave that for another article. Run Your Affiliate Product Promotion Numbers You need to do this for the affiliate products you promote, too. Know your numbers. Define your barometer for success. This is your "line in the sand." Figure out your conversion ratio. Do the math. For example, let's say I send 1,000 people to Michael Green's "Create And Sell Products Online" site... ---> http://www.damonz.com/green/ My goal is to turn 2.75% of that traffic into buyers. Or, at least put that traffic in the buying mood so that *Michael* can convert 'em. 30 people end up buying his toolkit. That's a conversion ratio of 3%. WooHOO! I beat my goal. What about my numbers? I know my profit on Michael's toolkit. I know how much cash it'll take to get 1,000 people to his site. And I know what percentage of those folks I can turn into buyers. That's all I need to know to build an income stream that keeps chuggin' along. The rest is simple... Go buy traffic. Send that traffic to Michael. Watch him convert 3% of that traffic to buyers. Remember, the numbers don't lie! Thanks for reading and have a great week! Damon G. Zahariades
Copyright (c) Damon G. Zahariades. All rights reserved. About The Author Damon G. Zahariades is a recognized expert in info-product creation and author of the critically-acclaimed e-book, "The Special Report Bible." He will show you, step-by-step, how to create highly-profitable Special Reports. To find out more, visit today! ===> http://www.ReportSecrets.com
Attorney General Wayne Stenehjem says seven companies have settled with the state for making prerecorded telemarketing calls. Company lost its funding. Outsourced. Caught in a merger. Downsized. Fired. It seems like every day I learn of another person who is on the job market. Direct marketers must work together to head off regulatory restrictions, developing cohesive solutions to advertising ethics and direct mail-delivery issues. An Arizona fundraising company used ex-felons to solicit donations on behalf of Iowa narcotics officers and families of missing children, then misled donors to believe the money would go to the organizations, a ... Transcontinental Inc. today announced the appointment of Brian Reid as President of its Printing Sector, effective immediately. Today's marketers want to stay competitive in an uncertain economy, but direct mail can be expensive. Direct mail doesn't have to be a shot in the dark. There are number of steps that direct mailers can take to make their marketing efforts easier and more effective. Nearly three of every four Americans register their phones with the national "Do Not Call Registry." But the concept comes with many loop holes and exemptions. TORRANCE, Calif. - PC Mall, Inc. today announced that it is scheduled to participate in the following upcoming investor conference: Tuesday, November 18, 2008 Speakers: You can access the webcast by visiting PC ... Shares of Valassis Communications Inc. fell to a record low Monday, as the Livonia-based direct marketing firm cut 100 jobs and reduced its profit forecast after posting a third-quarter loss of $5.2 million ... I am not joining the Do Not Mail campaign, and neither should you. First, we had the opt-in and opt-out clauses in our e-mails, then we needed a double approval to get our e-mail messages past all of the ... Telemarketers who make unwanted phone calls to Mississippi residents or fail to pay a $1,000 annual fee for the state's no-call list could soon find themselves on the other end of an unpleasant conversation ... Vodacom, SilverstoneCIS and Multimedia Solutions scooped the Inkosi Award for the AdMe Optin Mobile Marketing Platform campaign at the Direct Marketing Association Assegai Awards last night, Thursday, 6 ... TELEMARKETING calls, bad drivers and poor customer service are our most irritating bugbears, 4400 people have confirmed. The presidential election is over a ' finally! a ' and we can all breathe a sigh of relief after two years of fundraising, debates, attack ads, Saturday Night Live skits and a ' oh yes a ' issues. The Oxford OPP is warning the public to be wary of telemarketing calls involving replacement windows for their homes. Research and Markets has announced the addition of the "Direct Marketing Market Place 2009" directory to their offering. |
RELATED ARTICLES Why People Will Look Back In Years To Come And Wish They Were You It's true. Just think about it for a minute - the World Wide Web as we know it has really only been around for around 10 years or so. How To Build a Successful Online Reputation After running an online business (web site design) for a number of years I built a reputation online that helps me to gain and retain a continuous flow of customers. I had no online reputation when beginning my business, but was able to build it up step by step over the last few years. Marketing to Today's "Distracted" Consumer The average person today is exposed to a never-ending deluge of 1,700 marketing messages during a single 24-hour period. Look around you, we marketers have pasted, integrated injected and/or overlaid advertising in any possible place imaginable! Case in point, NBC will start to digitally insert commercial "billboards" into advertising content to be broadcast during the winter Olympics - in essence a commercial within a commercial. How A Change in Perspective Can Help You Make More Holiday Season Sales: Pt. One Some sites are perfect for the Christmas season - their products fit easily into the idea of gift-giving. But what if the products and services you offer are for small business owners?Or, as many of my clients ask, how do I survive the holiday season if I sell intangibles?When a couple of people brought this question up to me in early fall, my answer was that I'd probably make enough money in October not to have to worry about November and December at all. Milk Your Winners, Drop Your Losers In my previous article How To Be 100% Sure That Your New Product Is A Winner We have discussed dropping losers.I hope I have given you the message strongly enough. What The Internet Owes Me What does the internet owe me for all my hard work? What am I entitled to in return for the money I spend advertising my business every month? What, in the grand scheme of things, do I rightly deserve for giving 100% of myself to the success of my networking ventures? Not a single thing.Don't misunderstand me here. Online Advertising Mistakes - 3 Donts For Newbies Are you new to Network Marketing? If you are, then PLEASE avoid these mistakes when you promote your business opportunity!Mistake#1. SpammingSPAM: Sending People Annoying MessagesYes, you got the point! People hate spams simply because they are annoying! They receive emails from someone they don't expect. Yanik Silver Asked Some Questions That Peaked My Curiosity It's so simple! I wish I'd discovered it a year ago!There are a few marketers that stand out from the crowd. One of the hippest guy's on the internet scene these days is Yanik Silver. 10 Things the Work at Home Online Business Owner can Do to Improve their Search Engine Rankings Search engine theory is great but most Web Masters Say Show me the Results. These 10 easy to follow tips are sure to boost your Page rankings for a Targeted Keyword or Phrase. Reselling Resold Resale Rights What the heck am I talking about?Let me tell you that this will be one of my 'Chilli Pepper' articles, it's HOT and very controversial.If you've spent anything more than 5 minutes in the Internet Marketing world, you will most probably come across something called 'Resale Rights' / or often called Reprint Rights. Dollars In The Details! When it comes to your marketing message, the little things count. Trouble is, you'll never come to respect how much, until you make a commitment to science. Internet Marketing is Changing Right Before Your Eyes! There's no doubt about it . . How to Use Tracking to Keep Income Incoming The use of tracking links in the following scenario puts you in complete control when someone else makes a change that affects your webpages, your links on other peoples' sites, or your links in ebooks or ecourses already in circulation. Additionally, the potential time savings in editing the pages that are within your control can add up to hours and hours saved for you. Visitor Traffic Statistics 101, or, The Who, What, When, Where, Why & How of Web Analytics As we all know, visitor traffic is crucial to the success of every Website. If you do not know how many views your pages get, how can you know if anyone is seeing your site, product or service? With an online business, you can not afford to guess at how effective your marketing, content, message or website design is. Marketing - All About Focus Marketing would appear to be the great buzz word of the decade. Every self-respecting business team talks about it, yet many of us aren't even sure what it is, and even more are uncertain of how they should be doing it. What Are 7 Psychological Triggers That Make People Buy? Did you know that there are seven psychological techniques that literary persuade people to buy?When I first used them in my sales letter I increased the response rate by 257% overnight! You can use them not only in your sales letter but also in your ads, headlines, and even newsletter.Trigger #1: Reason WhyTell people WHY you're doing something. Chasing New Business? As well you should. New business is what makes the world go round. DOI, a Proven Marketing Tool for Driving Traffic and Increasing Search Engine Rankings The Digital Object Identifier otherwise known as the DOI is not new. The history of the DOI started when a group of major book publishers realized that the digital age was imminent. Affiliate Marketing Versus Network Marketing (MLM): Income formula Revealed! Both affiliate marketing and network marketing pay people for referring a product or service. What then is the difference between affiliate marketing and network marketing?The difference is best explained in terms of the way compensation is structured to pay for performance. Seven Tips For A Successful Internet Marketing Campaign Often there can seem to be very little difference between two marketing campaigns. However the difference between average marketing and profitable marketing is immense. Click here to return to the Internet
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