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Dramatically Boost Your Exposure With A Press Release
Do you have a website but seem puzzled to how you can drive in traffic? Or are you a brick and mortar business owner looking to bring in new customers? Either way, a press release may be just the answer you need to solve this dilemma. Here are a few things to keep in mind when writing a press release. 1) ALWAYS target your press releases to the appropriate media. Take your time to research the different forms of media available in your particular market niche. Don't try sell or advertise. Failure to do this will have your press release in the trash somewhere. Working with the editor by providing newsworthy information to provide his/her readers will provide the editor with the incentive to work with you. 2) Take your time when writing your press release. Don't just brag about your product or service - editors could care less how great you think your products are. Make sure that you slant your press release to be NEWSWORTHY! Think of ways how you can fulfill your readers' needs! Focus first on what that need or problem is and then write the press release from that perspective of the readers' benefits. This way your release will get much more attention. If you have a website then your release is a powerful tool to gain some traffic. Remember, driving traffic to your web site isn't easy. With so many different promotional options like search engines, e-zines, banner swaps and bulk email campaigns it's easy to forget the fact that the PRESS RELEASE is the single most important method for generating publicity to your business website. Think of an effectively written Press Release as being complimentary Advertising! Any article written about your product, company, event, or promotion, and published by an independent third party, will almost certainly deliver a sense of credibility and an implied endorsement that PAID advertisements just can't bring. Keep your release short and informative. It should contain no more than 500 words and no more than two pages. Be sure to include your contact information. Write a release that includes contact name, company name, full address, phone number, email address, and Web site URL. The contact name should be someone who's available and capable of answering questions. A Press Release is simply the most powerful form of advertising there is! About The Author Shawn Edwards is the CEO of http://www.nonimanltd.com a.k.a Noni Man LTD., and publishes "Marketing Maniac", a weekly newsletter dedicated to showing you how you can earn multiple streams of income: For more information please email us at sales@nonimanltd.com
Attorney General Wayne Stenehjem says seven companies have settled with the state for making prerecorded telemarketing calls. Company lost its funding. Outsourced. Caught in a merger. Downsized. Fired. It seems like every day I learn of another person who is on the job market. Direct marketers must work together to head off regulatory restrictions, developing cohesive solutions to advertising ethics and direct mail-delivery issues. An Arizona fundraising company used ex-felons to solicit donations on behalf of Iowa narcotics officers and families of missing children, then misled donors to believe the money would go to the organizations, a ... Transcontinental Inc. today announced the appointment of Brian Reid as President of its Printing Sector, effective immediately. Today's marketers want to stay competitive in an uncertain economy, but direct mail can be expensive. Direct mail doesn't have to be a shot in the dark. There are number of steps that direct mailers can take to make their marketing efforts easier and more effective. Nearly three of every four Americans register their phones with the national "Do Not Call Registry." But the concept comes with many loop holes and exemptions. TORRANCE, Calif. - PC Mall, Inc. today announced that it is scheduled to participate in the following upcoming investor conference: Tuesday, November 18, 2008 Speakers: You can access the webcast by visiting PC ... Shares of Valassis Communications Inc. fell to a record low Monday, as the Livonia-based direct marketing firm cut 100 jobs and reduced its profit forecast after posting a third-quarter loss of $5.2 million ... I am not joining the Do Not Mail campaign, and neither should you. First, we had the opt-in and opt-out clauses in our e-mails, then we needed a double approval to get our e-mail messages past all of the ... Telemarketers who make unwanted phone calls to Mississippi residents or fail to pay a $1,000 annual fee for the state's no-call list could soon find themselves on the other end of an unpleasant conversation ... Vodacom, SilverstoneCIS and Multimedia Solutions scooped the Inkosi Award for the AdMe Optin Mobile Marketing Platform campaign at the Direct Marketing Association Assegai Awards last night, Thursday, 6 ... TELEMARKETING calls, bad drivers and poor customer service are our most irritating bugbears, 4400 people have confirmed. The presidential election is over a ' finally! a ' and we can all breathe a sigh of relief after two years of fundraising, debates, attack ads, Saturday Night Live skits and a ' oh yes a ' issues. The Oxford OPP is warning the public to be wary of telemarketing calls involving replacement windows for their homes. Research and Markets has announced the addition of the "Direct Marketing Market Place 2009" directory to their offering. |
RELATED ARTICLES The Facts You Should Know About Internet Marketing I wakeup this morning and see my lovely wife. She was sleeping and looking like angel. Marketing Gurus: Do You Need One? Its become fashionable to bash marketing "gurus" nowadays.There are some for whom the prospect of even looking at someone as a "guru" is a sin. Constant Change Is The Only Certainty In Online Marketing This old saying which addresses the variability of the weather in Montana is also applicable to the volatile market dynamics for an online business. If there is one thing that is certain about the future of online marketing, it is that it will continue to constantly change. Internet Marketing and Leveraging the Power of Networks Creating a network -- meaning a community of users -- for your company is something that has always been valuable, but has become virtually indispensable to the success of any Internet company. The leaders of the Internet -- such as Google and Yahoo! -- all apply the idea of creating a network, and have profited substantially from it. How Internet Marketeres Can Create Their Own Powerful Niche... Even In an Over-Crowded Industry! For some reason, people who look to the internet to make more money or start their own online business are drawn to the internet marketing or home business industries. Ironically, these marketers (and I was one of them!) become affiliates for "make money from home" products, or buy reprint rights for the same, and thus try to sell something they have no experience in. Why You Need To And How To Follow Up Your Visitor Or Customer The person who comes to your web site seeking products or information is a visitor. A person who bought a product or service of yours is a customer or client. Website Marketing Secret: Why Your Website Is Not Making Money And How To Turn It Around The secrets on how to send a floodgate of traffics to your website and explode your sales.Why do hundreds of millions of people from all over the world have websites today which are not making any money for them?They have tried many different types of website marketing, internet promotions such as search engine optimization and promotion, banner ads, ffa ads, e-mail marketing, link exchanges, e-zine ads but failed. Basic Rules For Effective Email Marketing If you want an email campaign to succeed, you don`t want to offend anyone when sending your messages. Turn off a consumer with your email and you can be sure they`ll tune out your message. Why Submitting Articles Gnaws at You Like an Unsent Thank-You Note Writing and Submitting Articles is More about Psychology than Writing SkillI've discovered that even when a person understands the benefits from writing and submitting articles, there's seldom a snowball's chance in h*ll that they'll do it. Psychologists have a word for it - it's called resistance. 10 Ways To Increase Your Ads Efeectiveness The current climate on the internet is very unfavourable to the small business operator. All forms of advertising are becoming blocked, or too expensive. What The Internet Marketing Gurus Are Doing That You Are Not Do you want to join the well known gurus like Terry Dean, Willie Crawford, Jimmy D. Brown, Micheal Green, Jim Daniels, etc in bringing highly targeted visitors to your website weekly without spending a dime in adverts?If yes, then write articles and send to article directories, article banks, article announcement lists and ezine editors on a constant basis. Secrets Of An Internet Marketing Newbie - Or How I Fell On My Face Trying To Get RICH A Cautionary Tale for the Internet Marketing NewbieIn an attempt to set up our Internet marketing web sites, we've probably all done some brainless things. Well, I've done all of them. Google AdWords and AdSense - A Dynamic Small Business Marketing Duo Unless you have been living under a rock for the last year or so, you probably know that Google has become the king of the search engine hill. There are many reasons for this but number one in my opinion is that above all else they put value on content. 5 Fast Ways to Improve Your Website Building a website is easy. Building a successful e-business is another thing altogether. 10 Ways to Exceed Your Clients Expectations Every Time! The following tips are just a few of the things I do as examples of setting my service apart from the crowd. In general, the weakest areas in the Internet Marketing and Web Development business, are "Customer Communications" and "Customer Service. Book Yourself Solid Tip: Cash In On The Brilliant, Creative And Quirky You! What do Donald Trump, Oprah Winfrey and Robin Williams have in common? These successful icons never present a watered down version of themselves to the world. So why then do most professionals play it safe and hide their creativity, quirkiness, spirit, spark and passion?If you are presenting a "diluted" version of yourself to the world, you are literally suffocating your business. What the Heck Does Vincent van Gogh Have To Do With Internet Marketing? Nothing and Everything!Tucked discreetly away on my modest marketing website is a copy of a Vincent van Gogh portrait I created for a charity fund raiser some years back. A few of the people who have stumbled upon it have sent me puzzling emails -- van Gogh and Internet Marketing? What's the connection?It all boils down to stubborn old learning habits that never die!Let me explain -- I am trained as an artist -- one of the best ways to learn how to draw or paint is to copy the Masters. 7 Incredibly Simple Ways To Profit Wildly From Public Domain Material If you're in the business of marketing online, a major portion of your income will come from your ability to deliver quality content and products to your market.Now, besides creating these yourself, one of the quickest and cheapest way to acquire all the content and products you need is in the public domain. Who You Trust and Who You Dont! For the last couple weeks I have been running a 5-minute survey of marketing trends. Several hundred people have given their input. Online Joint Venture Ideas A joint venture is when two or more businesses join together to work on a project for a set period of time. Doing online joint ventures can increase your chances of beating your competition, increasing your sales and profits, saving time and money, getting valuable referrals, and increasing your market share. Click here to return to the Internet
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