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How Many Sales Have You Made After Your Advertising Campaign?
When you start your online business, you will go through a series of steps like: ==>Domain registration ==>Website designing and installing your inventory and order links ==>Advertising about your products or service Regarding advertising, you should always target your audience.When you are selling garden tools in Miami, you will get better results with offline advertising and Joint Ventures with other websites that are focused on Gardening and pointing to Miami area. After Advertising, one important step is 'TESTING' your advertising campaign. Why? Look at this example.You spent $50 on keeping an ad on some famous site or a email campaign.Let's say this is one time ad. If you don't know how many people clicked on your URL or how many people bought your product coming through that link, how are you going to spend another $50 on the same advertising method? Rather than Click thrus you can go one step further and calculate the number of sales per one advertising method. Here are few methods you can use to track your results. **1. Email Tracking: If you have ezine and you are keeping your subscription email links in different places like other ezines, websites and ebooks, you can give a little code to your email address. Like this- subscribe@yourdomain.com?subject=ezine subscribe@yourdomain.com?subject=ebook First one in ezines and second one in your ebook.That little code goes in to subject area of emails. By seeing your emails you can know from where you are getting more response. **2. URL Tracking: There are different ways to track your URLs. You can keep your URL with a little code similar to emails. www.yourdomain.com/product.html?source=ebook You can also upload a different page for your each ad campaign.See the example below. You have a page like- www.yourdomain.com/product.html Then you can upoload the same page with different URL like- www.yourdomain.com/prod.html So the visitors that comes to that page can be seen in your weblogs.If you have a good logging software you can save all the visitors information for that particular page.Check this weblogger-
This weblogger tells you exactly how many hits are taking by one webpage and referers. So you can see how many hits are coming to your '/prod.html' page and referers. **3. Click Tracking Software: Click tracking script is a cgi script that gives you information about a click. The click may be on your website, emails, ezines, banners or anything. If the click tracking script tells you the number of clicks it is not going to be useful to you. Because you can't differentiate the people buying through your campaign links or your regular links. So what a Click tracking script should tell you? 1. Tell the number of clicks to tell the click thru ratio: By this you can optimize your ads. If a specified ad get low click thrus you can change the optimize it. 2. Tell the ip address of the visitor. By this you can know which ad bringing you the sales. If a particular ip clicking on a specific link buys your product you can know that ad campaign's ROI. 3. Tells the geographical distribution of the clicks. This is useful when you want to know how many clicks coming from different countries. Like if you see 'jp' with ip address, you can know the visitor from Japan. But this is not possible in all cases. http://www.scripts4webmasters.com/clicktracking/index.shtml This is a FREE Click tracking script that gives you all needed information. It comes with easy admin panel. IMPORTANT TIPS IN TESTING YOUR ADs: ==>If you think your URL is 'Alive', don't delete that page on your server. If you keep an ad in your ezine articles and submit to other ezines, your articles will be spread all over the net after a while. If you delete that URL on your server people will get '404 page not found' error and you will lose your potential visitor. ==>In email campaigns consider short URLs. Long URLs will break up in to two lines and the reader can not click on it to get your desired page. ==>Test ONE VARIABLE at a time. Suppose you want to check the response and sales rate for two different types of sales letter and by giving free gifts with your product. Don't test both at once. First check the sales page variable.If you don't get good response then go to free gifts variable. If you get good response to one of the sales pages, then use the free gifts method in different advertising campaign. Good luck!! About The Author Radhika Venkata - Subscribe to 'EbookBiz Magazine' which is completely focused on ebook business and Internet Marketing. Receive FREE Ebooks with Resale rights every month! http://www.ebooks-world.com/freetosell.shtml Webmaster Resources: List Your product, ezine or web site free! http://www.webmasters-central.com/
Attorney General Wayne Stenehjem says seven companies have settled with the state for making prerecorded telemarketing calls. Company lost its funding. Outsourced. Caught in a merger. Downsized. Fired. It seems like every day I learn of another person who is on the job market. Direct marketers must work together to head off regulatory restrictions, developing cohesive solutions to advertising ethics and direct mail-delivery issues. An Arizona fundraising company used ex-felons to solicit donations on behalf of Iowa narcotics officers and families of missing children, then misled donors to believe the money would go to the organizations, a ... Transcontinental Inc. today announced the appointment of Brian Reid as President of its Printing Sector, effective immediately. Today's marketers want to stay competitive in an uncertain economy, but direct mail can be expensive. Direct mail doesn't have to be a shot in the dark. There are number of steps that direct mailers can take to make their marketing efforts easier and more effective. Nearly three of every four Americans register their phones with the national "Do Not Call Registry." But the concept comes with many loop holes and exemptions. TORRANCE, Calif. - PC Mall, Inc. today announced that it is scheduled to participate in the following upcoming investor conference: Tuesday, November 18, 2008 Speakers: You can access the webcast by visiting PC ... Shares of Valassis Communications Inc. fell to a record low Monday, as the Livonia-based direct marketing firm cut 100 jobs and reduced its profit forecast after posting a third-quarter loss of $5.2 million ... I am not joining the Do Not Mail campaign, and neither should you. First, we had the opt-in and opt-out clauses in our e-mails, then we needed a double approval to get our e-mail messages past all of the ... Telemarketers who make unwanted phone calls to Mississippi residents or fail to pay a $1,000 annual fee for the state's no-call list could soon find themselves on the other end of an unpleasant conversation ... Vodacom, SilverstoneCIS and Multimedia Solutions scooped the Inkosi Award for the AdMe Optin Mobile Marketing Platform campaign at the Direct Marketing Association Assegai Awards last night, Thursday, 6 ... TELEMARKETING calls, bad drivers and poor customer service are our most irritating bugbears, 4400 people have confirmed. The presidential election is over a ' finally! a ' and we can all breathe a sigh of relief after two years of fundraising, debates, attack ads, Saturday Night Live skits and a ' oh yes a ' issues. The Oxford OPP is warning the public to be wary of telemarketing calls involving replacement windows for their homes. Research and Markets has announced the addition of the "Direct Marketing Market Place 2009" directory to their offering. |
RELATED ARTICLES The 10 Success Basics For Your Online Business It's always a good time to review what's been working or not working for you in your marketing efforts. Take the time to be honest with yourself about whether or not you're moving forward. Kaizen in Online Marketing Many people throughout the life of online marketing have utilized the use of Kaizen. As a matter of fact I would venture a guess that almost all successful businesses in today's markets are using it. Website Promotion With Content Exchanges Ever hear about an idea that is so simple yet so powerful, you wonder why you hadn't thought of it before?Here's one: Content ExchangeInstead of the tired, increasingly ineffective reciprocal link exchange, webmasters are becoming very innovative in getting great links to their sites in other ways.Everyone is concerned about, or should be, their site growing and changing over time. How To Cheaply and Powerfully Reposition Yourself On the Web It goes without saying that all of us would like better response and conversion numbers from our websites. This is an ongoing dilemma which, unfortunately for many of us, remains a dilemma. Having The Right Attitude And Start Becoming A Problem Solver Do you really want to make money online?Do you want to develop a business which can make money for you 24 hours a day, 7 days a week almost automatically?Of course you do!Why else wouldn't you be reading this ebook right now.Many others have created full-time incomes while only working part-time online. Why No Online Marketing is a Failure (Its Only a Test!) Just yesterday a colleague of mine, whom I'll call "Sandy," asked my advice about marketing her new information product online. She saw some of my banner ads on a particular Web site, and wanted to know if she should put her own up there. Make Use of the Signature Line in Your Email Think about it, how many emails do you send out every day? How many of these forwarded jokes, pictures, stories etc do you receive every week?Why not put your email to work for you?! Add a link or two to your signature file. Mine looks something like this:~~~~~~~~~~~~~ SusanneI am a Work at Home Mom Wannabe http://www. Online Promotion Ideas: How To Use 10 Free Bonuses To Increase Your Sales & Profits Free bonuses are like honey that can get your website visitors hooked to you and make them to keep buying from you.So, below are some online promotion ideas to help you implement this. Chasing New Business? As well you should. New business is what makes the world go round. Weblogs, Podcasting, and RSS Newsfeeds in the Marketing Mix Weblogs and Podcasting in the Marketing MixIt is rare that such a speedy development could have been watched as it happens now for Podcasting. But for this there are some good reasons. X-Ray Specs, Turning 30 and Achieving Website Success I was writing the final chapter of my book on website marketing a few weeks ago and was wondering how far I'd progressed with it so I ran a word count. 44559 words. Google AdWords and AdSense - A Dynamic Small Business Marketing Duo Unless you have been living under a rock for the last year or so, you probably know that Google has become the king of the search engine hill. There are many reasons for this but number one in my opinion is that above all else they put value on content. Basic Rules For Effective Email Marketing If you want an email campaign to succeed, you don`t want to offend anyone when sending your messages. Turn off a consumer with your email and you can be sure they`ll tune out your message. Seven Steps to Starting Your Internet Business There is no reason to be afraid of creating an online business. It is a very easy process if you take it one step at a time. Targeting Online Customers Although generating online traffic is an important goal of any website, attention should always be directed to the very first and most important issue in website marketing: targeting online customers. It's important to remember that the definition of your online customers always comes from your customers' basic needs and preferences. Quick Guide to Internet Marketing: 9 Tips for Success on the Net To market successfully you must incorporate the Internet into your business plan, but be sure to follow these 9 tips for success on the net:1 Get Sticky Your site is sticky if it keeps visitors looking and returning to your site. A good way to do this is to have up to date relevant information or "heroin content. How To Use Database Marketing To Skyrocket Your Online Profits Database Marketing is the gathering and storing of specific information about your prospects or customers. This information is usually stored in a database program on your computer. Getting Visitors To Stay Through Web Based Marketing 9/10 times your web site visitors won't stay for more than 15 seconds. This is how you get them to stay, or should I say, get them to come back!For most of you, your web site is a great brochure. Keywords are the Key Niche marketing is focusing your business efforts to a target market, or a niche within the market. However, this can prove difficult if you are not aware of the most productive ways to market your products. Marketing Objectives for Your Web Site Do you have marketing objectives for your Web site? With objectives to help overcome your main online challenges you can work smarter, not harder.Think of your Web site objective as the "big picture". Click here to return to the Internet
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