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The Google Toolbar & Search Engine Optimization
Like many other useful toolbars out there so is the Google Toolbar. I consider this toolbar a must have for any serious search engine optimizer and anyone who searches the internet on a regular basis. Here's why? The Google Toolbar has grown significantly in features since inception. It now features several new useful features but the main focus of this article is on those that aid in search engine optimization. So without further ado here's the Google Toolbar unfolded. PageRank Upon installation of the full Google toolbar you will notice a small bar near the center of it that may or may not be partially filled with a green color as displayed in the diagram below. http://www.lilengine.com/images/googletoolbar/toolbar1.gif This is the Google PageRank indicator. PageRank is one of Google's ways of rating your website and plays a role in the position of your site in their search results. This value is calculated based on several variables including the PageRank value and the number of sites that link to that page. Sites with a higher page rank tend to have better rankings than other sites if all other things are kept equal. I have personally noticed a significant increase in the search engine placement of our Search Engine Optimization (http://www.lilengine.com) site whenever our Google page rank is increased. The Google toolbar enable you to, at a glance, view the PageRank of your website as well as your competitors' sites. This helps when looking for sites to engage in with link building as more links coming from sites with a higher PageRank than yours help to increase your site's PageRank. It is also said that when looking for site to link to yours that you should aim for sites with a PR 4 or higher. LilEngine personally accepts links from any useful and related resources, links from sites with a PageRank of 4 and above are an added bonus. Contact us for an exchange at info@lilengine.com. A side note There are times when the Google Toolbar will display your website as having a PageRank of 0 or even no rank at all. If your site previously had a PR greater than 0 and you notice this, watch it for a while or close your browser and reopen it to check as there are times that this feature seems to be a bit buggy possibly due to updates etc at Google. Cached Version When Google spiders your site it records the latest version of your site that it has spidered and this can be viewed using the Google Toolbar by going to the Page Info button and selecting cached version. Your browser must be on the page you would like to see the cached version of at the time you choose to do this. http://www.lilengine.com/images/googletoolbar/toolbar2.gif How can this help you with your SEO campaign? If you have optimized your website in hopes of increasing your search engine results in Google, this will indicate whether or not Google has updated their database with the new version of your page. If the Googlebot visits your site regularly the cached version of your site will be updated more frequently than otherwise. Backward Links The Google Toolbar also has a pretty useful feature that displays all the web pages that link to your web page, which Google counts towards your PageRank. This information isn't regularly updated and can't be expected to take between 1 - 3 months before changes can be seen. Backlinks deal with quality and not quantity. A site with 1000 mediocre backlinks may not have as high a Page Rank as a site with 800 high PR backlinks. Highlighting You have the option of adding a highlight feature to your Google Toolbar that highlights all instances of your search term on the web page reached from your search. This can help you see how many times your competitors use specific keywords on their pages and you may modify your SEO campaign accordingly. You may also use this to check your own pages and see if you are or are not using enough of your target keywords on your page for optimum search engine placement. Besides those features listed above there are also some other cool tools on the Google Toolbar such as: Popup Blocker: This only works in IE 5.5 or later but is a great addition as we all know that there are many sites on the web that bombard you with popups. Some of these even go as far as almost preventing you from going anywhere else as more and more windows keep popping up. Annoyance factor 10/10. Google Web Search: You can easily search the web using the Google Search Engine via the Google Toolbar by typing in your search terms in the search box area and then clicking enter or clicking the 'Search Web' button on the toolbar. Translate: Easily translate sites into English that you may be interested in for one reason or another. Unfortunately there is no version of the Google Toolbar for browsers other than Internet Explorer 5.0 and greater but hopefully they will be adding this in the near future. There are many more features available with the Google Toolbar. Learn more and download it here, http://toolbar.google.com/. About The Author Alec Duncan is the founder of LilEngine.com a Search Engine Optimization resource site. Visit http://www.LilEngine.com for search engine optimization tools and strategies. Get our free search engine articles feed and also get a free Google ranking tool on your site.
Attorney General Wayne Stenehjem says seven companies have settled with the state for making prerecorded telemarketing calls. Company lost its funding. Outsourced. Caught in a merger. Downsized. Fired. It seems like every day I learn of another person who is on the job market. Direct marketers must work together to head off regulatory restrictions, developing cohesive solutions to advertising ethics and direct mail-delivery issues. An Arizona fundraising company used ex-felons to solicit donations on behalf of Iowa narcotics officers and families of missing children, then misled donors to believe the money would go to the organizations, a ... Transcontinental Inc. today announced the appointment of Brian Reid as President of its Printing Sector, effective immediately. Today's marketers want to stay competitive in an uncertain economy, but direct mail can be expensive. Direct mail doesn't have to be a shot in the dark. There are number of steps that direct mailers can take to make their marketing efforts easier and more effective. Nearly three of every four Americans register their phones with the national "Do Not Call Registry." But the concept comes with many loop holes and exemptions. TORRANCE, Calif. - PC Mall, Inc. today announced that it is scheduled to participate in the following upcoming investor conference: Tuesday, November 18, 2008 Speakers: You can access the webcast by visiting PC ... Shares of Valassis Communications Inc. fell to a record low Monday, as the Livonia-based direct marketing firm cut 100 jobs and reduced its profit forecast after posting a third-quarter loss of $5.2 million ... I am not joining the Do Not Mail campaign, and neither should you. First, we had the opt-in and opt-out clauses in our e-mails, then we needed a double approval to get our e-mail messages past all of the ... Telemarketers who make unwanted phone calls to Mississippi residents or fail to pay a $1,000 annual fee for the state's no-call list could soon find themselves on the other end of an unpleasant conversation ... Vodacom, SilverstoneCIS and Multimedia Solutions scooped the Inkosi Award for the AdMe Optin Mobile Marketing Platform campaign at the Direct Marketing Association Assegai Awards last night, Thursday, 6 ... TELEMARKETING calls, bad drivers and poor customer service are our most irritating bugbears, 4400 people have confirmed. The presidential election is over a ' finally! a ' and we can all breathe a sigh of relief after two years of fundraising, debates, attack ads, Saturday Night Live skits and a ' oh yes a ' issues. The Oxford OPP is warning the public to be wary of telemarketing calls involving replacement windows for their homes. Research and Markets has announced the addition of the "Direct Marketing Market Place 2009" directory to their offering. |
RELATED ARTICLES 3 Simple Ways to Harness the Concept of the Free Offer for Internet Marketing One of the reason why the concept of free stuff online works really well has a lot to do with the nature of the internet where people go online to find free information and share music online. Many good internet marketers have learnt that offering free things to their website visitors can help make them more money online and this article highlights three simple strategies that successful internet marketers have used. One of the Golden Rules of Internet Marketing In my opinion, one of the 'Golden Rules' of Internet marketing has to be the following:'Once you have uploaded a website, you should leave it online forever - even if it is only making you a couple of dollars a month.'As long as you are covering the hosting and domain registration fees each year (maximum of a couple of dollars a month), then why take the site offline? Admittedly if the site is causing you hours of work every week and still only making you a couple of dollars income each month, then yes, remove it. Marketing on the Internet: Legal Rules of the Road The Internet is connecting advertisers and marketers to customers from Boston to Bali. If you're thinking about advertising on the Internet, remember that many of the same rules that apply to other forms of advertising apply to electronic marketing. What The Home Shopping Networks Can Teach Us About Online Marketing Who would have thought that a TV network dedicated to selling products on a cable network could become a success?Besides most people hate commercials? What would make them sit down, watch a shopping network and, ultimately, buy?Simple? the networks applied principles that have been selling products for hundreds of years.1. Internet Marketing Requires Persistence Marketing your company online requires patience and persistence. Like every worthwhile investment, you need to plan on a long-term commitment to reap a good return. Six Lesser-Known Online Marketing Ideas Uniqueness is what separates each business, its services and its products. The difference gives buyers and on-line visitors a way of measuring this against that. FREE Classified Advertising Tips to Boost Any Business! FREE online classified advertising - the equation is simple. A business needs to reach out to more and more people on the Internet. Why Your Online Advertising Traffic Leaves as Soon as It Arrives Online advertising traffic leaves when advertisers don't make it easy to stick around. Business website owners who buy online advertising often get frustrated when most of theirexpensive traffic leaves as soon as it arrives--i. Niche Marketing - The Way to Succeed Online If you think that all money to be made online has already been made then you have not heard of niche marketing. As internet marketing evolves the one thing you must do to attain success is focus on a specific niche and work it thoroughly. 4 Tips to More Online Party Sales I know most of us have held our own online party, been to one, or at least read about them. Many of the materials online are general, and the average online party (for individuals) has around 5-10 guests at the most. Article Submitting: How To Study A Publisher's Website There are many websites that will host your articles on the Internet. Some small, some large, some with guidelines, some without, some support streams of topics, some have a limited focus, some charge a fee and some are free. 10 Amplifying Ways To Turn Up Your Sales Volume 1. Make your potential customers forget about the competition. Marketing Gurus: Do You Need One? Its become fashionable to bash marketing "gurus" nowadays.There are some for whom the prospect of even looking at someone as a "guru" is a sin. Drive Tons Of Traffic To Your Web Site If you've got a web site then one of your biggest marketing challenges is how to generate traffic without spending a fortune. Whether you're trying to build your ezine or prospect list or get potential customers to contact you or buy your products or services, getting people to your web site is a must and can be a challenge. Create Your Own Online Marketing TV Station It will happen! TV and the Internet will eventually merge into one giant multi-media "melting pot" that includes everything from live footage and old reruns to garage videos posted by your next door neighbor's kid. Just like cable TV fractured network TV, the Internet will enable everyone with a voice, a video camera, and something to say to fracture cable TV even more. The Essentials of Free Internet Marketing Given a solid product, a well-developed Web site, and a carefully designed marketing strategy it's possible to make good -- even excellent -- sales without investing any money in promotion. That said, it does take a serious investment of time as well as marketing know-how. Does Your Internet Marketing Pull? "Pull Marketing" has always been, and will continue to be the most effective internet marketing strategy at your disposal. Allow me to explain. Lead Me On - Learn About Internet Marketing Leads Every business is engaged in selling something, whether a product, service, information, or something else. And sales usually begin with sales leads. What Are 7 Psychological Triggers That Make People Buy? Did you know that there are seven psychological techniques that literary persuade people to buy?When I first used them in my sales letter I increased the response rate by 257% overnight! You can use them not only in your sales letter but also in your ads, headlines, and even newsletter.Trigger #1: Reason WhyTell people WHY you're doing something. Find Your Niche - the Internet Marketers Goldmine If you haven't heard the word 'niche' being batted around by Internet Marketers then you haven't been listening. Finding a niche has become the antidote to competing in overly saturated online markets. Click here to return to the Internet
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