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Book Yourself Solid Key Number 2: Choose Your Ideal Clients
The Book Yourself Solid article series continues with Key Number 2: Choose Your Ideal Clients Your clients are an expression and an extension of you. When I first started out on my own, I would work with anyone who had a heartbeat and a credit card. Now I live by the red velvet rope policy of ideal clients. By defining my ideal clients increased my productivity? happiness? and I got more perfect clients by referral than I ever thought possible. I was able to eliminate the painful negative energy and time spent worrying about challenging client relationships. I went through an intense period of exhaustion and I wasn't able to accomplish the highest good for my clients. You can't possibly be productive, effective or successful if you're working with clients that are not ideal. MENTAL EXERCISE: For maximum joy, prosperity and abundance think about the human you are when you are performing optimally at your peak?when you are with all the people who inspire and energize you. Wouldn't it be great to spend every day working with super-cool people that are both friends and clients? It is completely possible once you identify who you want to work with?and with absolute certainty determine that you will settle for nothing less. I know this can seem really scary early on, but hang with me. Embrace the concept and trust that as we move through the seven keys, your fears and concerns will all be answered. Rest assured, once you define your ideal clients, you get to dumb your duds. I hereby, give you permission to release any dead wood in your calendar. You will then Book Yourself Solid and work with inspiring ideal clients with whom you do your best work. WRITTEN EXERCISE Start by identifying specific characteristics that your ideal clients possess. Keep in mind your favorite clients - the ones you love so much you'd practically work for free. Here are my top five to get you in the mood. - Bright (fun, lively and expressive humans) - Courageous (dream big and aren't afraid to take risks) - Resilient (come back for more even in the face of failure) - Think big (they have high aspirations and their projects benefit lots of people) - Naturally collaborative (they see the benefit of working with others to accomplish their goals) Now, come up with your own. 1. _____________________________________________ 2. _____________________________________________ 3. _____________________________________________ 4. _____________________________________________ 5. _____________________________________________ 6. _____________________________________________ 7. _____________________________________________ 8. _____________________________________________ 9. _____________________________________________ 10. ____________________________________________ Benefits of working with Ideal Clients: - You do your best work - You don't feel drained or tired - You feel invigorated and inspired - You connect with clients on a deeper level - You feel successful and confident - You know your work matters and is changing lives - Current clients consistently refer new clients to you - The magic of you sparkles and comes to life! Congratulations! You just created a filtration system for potential clients. I'm sure you've heard the expression A. B. C. - Always Be Closing. Instead, I say?A. B. C. - Always Be Communicating! Let everybody and anybody know how you help people (your invest-able opportunities) and who your ideal clients are. Cool? Got it? Good. Stayed tuned for Key #3: Cash In On The Brilliant, Creative And Quirky You! Copyright 2005 Michael Port & Associates LLC Michael Port is the President of Michael Port & Associates LLC and is known as the guy to call when you're tired of thinking small. To spend some more time with Michael and to think bigger about who you are and what you offer the world go to http://www.MichaelPort.com.
Attorney General Wayne Stenehjem says seven companies have settled with the state for making prerecorded telemarketing calls. Company lost its funding. Outsourced. Caught in a merger. Downsized. Fired. It seems like every day I learn of another person who is on the job market. Direct marketers must work together to head off regulatory restrictions, developing cohesive solutions to advertising ethics and direct mail-delivery issues. An Arizona fundraising company used ex-felons to solicit donations on behalf of Iowa narcotics officers and families of missing children, then misled donors to believe the money would go to the organizations, a ... Transcontinental Inc. today announced the appointment of Brian Reid as President of its Printing Sector, effective immediately. Today's marketers want to stay competitive in an uncertain economy, but direct mail can be expensive. Direct mail doesn't have to be a shot in the dark. There are number of steps that direct mailers can take to make their marketing efforts easier and more effective. Nearly three of every four Americans register their phones with the national "Do Not Call Registry." But the concept comes with many loop holes and exemptions. TORRANCE, Calif. - PC Mall, Inc. today announced that it is scheduled to participate in the following upcoming investor conference: Tuesday, November 18, 2008 Speakers: You can access the webcast by visiting PC ... Shares of Valassis Communications Inc. fell to a record low Monday, as the Livonia-based direct marketing firm cut 100 jobs and reduced its profit forecast after posting a third-quarter loss of $5.2 million ... I am not joining the Do Not Mail campaign, and neither should you. First, we had the opt-in and opt-out clauses in our e-mails, then we needed a double approval to get our e-mail messages past all of the ... Telemarketers who make unwanted phone calls to Mississippi residents or fail to pay a $1,000 annual fee for the state's no-call list could soon find themselves on the other end of an unpleasant conversation ... Vodacom, SilverstoneCIS and Multimedia Solutions scooped the Inkosi Award for the AdMe Optin Mobile Marketing Platform campaign at the Direct Marketing Association Assegai Awards last night, Thursday, 6 ... TELEMARKETING calls, bad drivers and poor customer service are our most irritating bugbears, 4400 people have confirmed. The presidential election is over a ' finally! a ' and we can all breathe a sigh of relief after two years of fundraising, debates, attack ads, Saturday Night Live skits and a ' oh yes a ' issues. The Oxford OPP is warning the public to be wary of telemarketing calls involving replacement windows for their homes. Research and Markets has announced the addition of the "Direct Marketing Market Place 2009" directory to their offering. |
RELATED ARTICLES Are You Willing To Pay The Price? Do you believe that there is a price to pay in anything and everything? I do. But I am not necessarily referring to monetary terms. Solution Catalog - Getting More Out Of Your Searches The Fast And Easy Way Are you Tired of being Burned by your Internet solutions? Take advantage of a solution catalog with a difference, where your needs are thoroughly researched before they are presented, thereby providing you with trusted results.Permit me to share some beneficial experiences with you if you have the time. 3 Steps To Effectively Increase Your Marketing Response It's well known that internet marketers are in the business of marketing. To become successful in business, it's crucial to actively promote your business to gain new customers. Website Sales: 10 Stimulating Words That Make People Buy There are certain mesmerizing words that when used effectively can make people buy from you and increase your sales.Here are these website sales magical words:1. The Unsung Heroes Of Internet Marketing One of the reasons that people fail to earn anything close to a living on the Internet is that they fail to take the time to learn how to do it!This may sound crazy, but it's true. People want results yesterday, not tomorrow, not a few months down the line, but yesterday. 10 Ways To Make Your Sales Soaring 1. Maximize the effectiveness of your banner ads. Attract More Orders Attracting More Orders! Jump Starting Sales! Sky-Rocketing Profits! Whatever you want to call it. It all boils down to one thing, MORE TRAFFIC! And the different ways to get it. Five Top Tips For A Prosperous 2004 According to many market forecasts, 2004 is likely to be a buoyant year online. These are my top tips for making the most of it, and ensuring a happy, healthy and prosperous 2004. The Seven Secrets of a High-Sales Marketer If you want to boost your website sales to the next level, you've got to think and act like a high-sales marketer. Here's how:1. Profiting from Articles - A Step-by-step Guide "Content is King" - that's a given, there's no debate. But how do you get content? Like most projects, breaking into bite-size, easily digestable chunks makes the process realistically achievable. Using Back Links to Get Top Search Engine Ranking There are no hidden secrets on how to rank high with the major search engines. All that is needed is a basic understanding of how search engines work and a bit of know how. Internet Marketing: 5 Innovative Internet Marketing Strategies To Generate Tons Of Orders There are two different groups of online marketers.First group: those who are making lots of sales and piles of cash daily. You Know Youre Too Ethical When... Yeah, TOO ethical!? Lately, with some of the issues I've had to deal with in my day to day business activities it seems I am one of the rare few who is concerned about proper ethics and naturally is inclined to react with integrity.The last straw was when faced with a dilemma of one of my client's competitors "cheating" for positioning online by using tactics obviously against the terms of service for most search sites, in this case Google. Internet Marketing Tips from a 10-Year Old? Can a 10-year-old teach you anything about Internet marketing? Until recently, I didn't think so. But let me tell you what happened. The Myth of Internet Marketing: aka The Golden Carrot Why am I so mad I could throw my computer right out of my upstairs window?Well, I'll tell you. But first I want to tell you who I am. Why Your Online Advertising Traffic Leaves as Soon as It Arrives Online advertising traffic leaves when advertisers don't make it easy to stick around. Business website owners who buy online advertising often get frustrated when most of theirexpensive traffic leaves as soon as it arrives--i. Its All About The Leads: Publishing to Capture Profits All online businesses are nothing more than lead capturing machines. They capture traffic from search engines and links from other sources and turn that traffic into leads which turn into sales of products and services being sold on their sites. Just Ask! Using Surveys to Improve Your Business Just ask!You can learn useful information about your business, customers, and potential customers by conducting a survey. If you have a list of e-mail addresses of your customers and prospects you can send them an e-mail containing a link which leads to a survey on your site. Exploring Beyond Keywords Into Behavioral Research If you have ever studied search engine optimization, then you'll know that most educators place tremendous importance on performing good keyword research. After all, it's true that we need to optimize our pages for the best phrases, or we will never realize our true traffic potential. Niche Marketing, Niching Niches for the Ultimate Payoff Niche Marketing, in simple terms is all about targeting hot topics, providing the answers, and making them available to search engines and you.Staying with the basics, here are just a few steps required in creating a Niche Market:1. Click here to return to the Internet
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