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How to Profit From Your Ad Space in this Economic Downturn
Recent research predicts that the online ad market will decline by 25% in 2003.** In 2004, net advertising is a buyer's market. Everyone has seen the media spotlight focused on the big dot-coms who, dependent on ad revenues, have either gone out of business or been forced to cut back. Unfortunately, it's the same story for small business owners. The economic downturn leaves many potential advertisers much more reluctant to pay the prices they would have a year or two ago. I recently came across a message board where one advertiser summed it up this way: in these hard economic times, she has read that people are less willing to make purchases. This means that she is much more at risk to suffer a loss rather than make a profit. Like most people, this advertiser does not have any extra money to spare - and certainly none to lose to a failed ad campaign. To turn the odds in her favor, she regularly goes bargain-hunting for ad specials. Frustrated webmasters and online editors are feeling the pinch of lost ad revenues. This is particularly evident with the recent launch of ad auction sites such as WebmasterBids.com and EzineAdAuction.com. These sites are specifically meant to aid newsletter editors and webmasters in selling their remnant ad space - space that would otherwise remain unsold, the profits lost forever. This doesn't mean that you can't benefit from your ad space! Quite the contrary. Here are a few suggestions: 1. Encourage Customers to Book Multiple Ad Slots. Offer large discounts on multi-ad packages. This is a win-win situation - your customer receives excellent value, and more of your ad space is booked with less stress. 2. Auction Off Remnant Ad Space. As mentioned above, there are at least a couple of places where you can put your unsold space up for auction. If you prefer you can set a 'reserve' price, under which you are not obliged to sell. 3. Offer Incentives to Subscribers and Previous Advertisers. Your own mailing list is a great source of advertisers! They're familiar with your newsletter and know what type of exposure their ads would receive. Previous advertisers also have this type of first-hand knowledge. Encourage them to book with you by offering great incentives - free bonuses, significant discounts, or anything else of value. 4. Swap Ads. Approach other editors within your niche market and offer to swap ads. This is a great way to increase your exposure, fill your ad space, and do it all without spending a single dime. 5. Barter. Is there something you need but just haven't gotten around to doing it? Use your ad space as a bargaining chip. For example, you could ask a graphic artist to create a banner or eBook cover for you in exchange for ad(s) in your newsletter. To sweeten the deal you could offer an 'endorsed' ad. 6. Go the Extra Mile. Provide prompt, friendly, and reliable service to encourage repeat orders. A little extra attention goes a long ways! In the meantime, if your business relies heavily upon ad revenues for profits, start building another viable income stream. For example, one model that's becoming increasingly popular is the content-rich, fee-based membership site. Companies that are overly-reliant on ad revenues have a choice: adjust to the ever-changing world of the Internet, or risk going out of business. We've all heard the phrase, 'Never put all your eggs in one basket'. That's good advice for every online business owner. ** References: http://www.zdnet.com/zdnn/stories/news/ 0,4586,5081626,00.html About The Author John Schultz is the brains behind WebmasterBids.com, the place where webmasters can go to auction off their remnant ad space! Webmasters make some extra money, and visitors can pick up some great deals ... visit today at http://www.webmasterbids.com/
Wachovia has agreed to pay $163 million to settle allegations in a Philadelphia lawsuit that it failed to stop telemarketers from taking advantage of thousands of elderly consumers. SHENZHEN, China, Oct. 10 JINGWEI-Acquisition SHENZHEN, China , /Xinhua-PRNewswire-FirstCall/ -- Jingwei International Limited , one of the leading integrated marketing companies in China , today announced that ... In many of these editorials, I have often stressed that companies live or die from repeat business. Aspect will host hundreds of customers, prospects, and partner attendees at the conference, entitled "Live Solutions, Real Experiences." ACE is a leading international forum to discuss strategies for bringing ... The new national do-not-call list designed to ward off unwanted sales pitches from telemarketers had registered nearly 2.7 million phone numbers as of yesterday, nearly one week after overwhelming demand ... Have you ever picked up the phone and found yourself having to find multiple ways to say "no" to something that you can only describe as a telemarketing scheme? The fact is there are a lot of scam artists and ... The CRTC says nearly 2.7 million phone numbers have signed on with the new national do-not-call list. Direct marketers cope with the slumping economy by cutting their hiring plans for the remainder of 2008, imposing hiring freezes and laying off workers, according to the latest employment survey from executive ... A Sewall's Point couple has pleaded guilty to federal fraud charges for lying to investors across South Florida to get them to invest in foreign currency. At this year's annual Direct Marketing Association conference, Xerox and some of its leading direct marketing customers, will demonstrate the importance of creating documents that are more relevant to consumers ... A Canadian woman has pleaded guilty in New Hampshire to defrauding elderly Americans in an international telemarketing scheme. By David J. Pollay Over the last few years I have heard more and more people complain about the telemarketing calls they receive at home, and now increasingly on their cell phones. Well, with involvement from the tall foreheads in the government in charge, we knew this would happen. IA Global, Inc.'s 100% Subsidiary Global Hotline Philippines Inc. Announces Agreement to Supply Telemarketing Services to MENSA GROUP, Inc. On September 29, 2008, just about all major newscasts across Canada carried something about our new national copy of the American do not call line - and virtually every TV station and newspaper web site had a ... INDIANAPOLIS -- Voters have a clear choice in this year's race for state attorney general between a candidate who works in the office and is seeking to enhance its duties and an opponent who wants to make ... As of this week, Canada has a national Do Not Call list, allowing consumers to opt out of the calls of telemarketers. DULUTH, MN, October 04, 2008 /24-7PressRelease/ -- Tele Resources, Inc. the premier outbound only telemarketing center will be launching its first TV commercial through a partnership with the C.W. Allen group ... One of the top consumer complaints in Wisconsin is telemarketers. It goes without saying then, that most people don't think too highly of them . |
RELATED ARTICLES 10 Marketing Tips for Entrepreneurs Nothing happens in business until a sale is made. Marketing is simply about getting new customers and keeping them. How To Make Money Online Catch the cash on the net?in more ways than one.Thousands of dollars in commission? Does the idea sound too good to be true? Well, it's what people like you and me are earning these days. FREE Classifieds-Advertising: Your Online Work From Home Business If you are on a shoestring budget and need to find cheap advertising on the internet there is nothing cheaper than FREE classifieds and they are literally everywhere you look.The trick to FREE classified advertising is quantity and testing. Candy Jar Marketing What is one of the main keys to a successful internet business? Marketing. What do we all strive to perfect? Marketing. 5 Things More Important to Internet Buyers than WHAT Youre Selling II Web commerce is all about courtship, not salesmanship. In life, a suitor can't go from first date to the engagement ring in one afternoon. 7 Tricks for More Holiday Web Sales "Black Friday" has just passed, marking the traditional start of the holiday shopping season. Web sales are already at a record high this year and the fourth quarter of 2004 is projected to bring in $22 billion in online sales alone - a whole third of the sales for the entire year. Joint Ventures: Five Powerful Tips for Building JV Relationships One of the best and fastest ways to build your business and maximize your profits is to develop joint venture partnerships. Here a five powerful tips that will greatly enhance your ability to build strong, lasting, and mutually beneficial JV relationships. Targeted Traffic is More Important than Ever! In the early days of web development, business owners had learned the very expensive lesson that a Web site with no visitors is of little value. Once the business owner learned that methods could be utilized to increase their visibility through search engine optimization, it then became apparent that the traffic that really benefited them, was "targeted traffic. Internet Marketing - The Two Faces of FREE 'FREE' is the reason people are successful, and make a fortune marketing on the internet, yet 'FREE' is also the reason 90% of people fail miserably!It is all to do with your approach to your business and your careful use of 'FREE' things.You will never make any money placing your own ads on other people's FREE classified sites and/or FFA links, even if you have submission software. How To Come Up With New Product Ideas Have you ever wanted to add new products to your exsisting product line? Obviously one way to do that is to find a product that is already developed and start selling that. Affiliate programs are great for that. Harness the Power of the Internet Whether you're a service business working to obtain clients, a manufacturer selling products, or a non-profit organization selling your good works, you must spread the word. You must speak up to be heard. Why Your Internet Business is Like the Stock Market As savvy stock market investors know, chasing after the one "hot stock" with the possibility of bringing instant riches is not a wise idea. You know the old saying, "Don't put your eggs in one basket". To Make the Most Dollars, Make The Most Sense The world of Internet marketing isn't all it's cracked up to be. In fact, it can be a brutally cold one. Affiliate Marketing Versus Network Marketing (MLM): Income formula Revealed! Both affiliate marketing and network marketing pay people for referring a product or service. What then is the difference between affiliate marketing and network marketing?The difference is best explained in terms of the way compensation is structured to pay for performance. A World Outside The US With the exception of myself and a small handful of very remote and isolated journalists, no-one today bothers writing about the growth of the web. It's old news, and we already get it. Starting an Ad Campaign Developing an ad Campaign for the Startup E-businessOnline advertising has changed over the years. Some believe the internet came premature and advertisers did not know how to react at first. Many Small Revenue Streams Are Best There's an old story about a guy who had a fruit stand. On the fruit stand there was a single orange with a price tag hanging on it. Educate Yourself to Succeed in Internet Marketing More and more people are considering the World Wide Web as a great opportunity to offer their products and services to a new, bigger market or even as a chance to create entirely new businesses online.Even if the perspective to reach millions of potential customers is surely exciting, the truth is that internet marketing is more difficult than it may seems and if you don't have a sufficient experience you will usually waste a lot of time and resources doing things that don't produce the results you expect. The Internet Marketing Pie: Slice It Up Right or Lose The number one concern for Internet sales is your marketing list -- in other words, your audience. But. Long Copy Secrets - Keys To Mental Engagement Master copywriter Robert Collier often used a technique to get people to read more of his sales letters. You can use this same technique right now to increase the readership of your web pages and emails. 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