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All Along the Digital Watchtower
It's no secret interactive (web-based) marketing has arrived. The IDC research group just released a study in late June of this year indicating 99.9% of a survey of executives and entrepreneurs said they currently conduct online marketing activities, or, are in the process of implementing or initiating some form of interactive marketing. The problem or challenge that many of these executives (marketing, management, etc.) and entrepreneurs (marketing, principals, etc.) have is how do they measure their online presence? Most interactive marketing types, whether they are agencies working for/with clients or in-house personnel, typically just measure a company's return for a specific process or period of time. Many never think to actively monitor what a company's competitive position is vis-à-vis Search Engines or Directory Listings, the number of links they have pointing back to their web site or what type of "net buzz" is being generated (positive or negative) via the Usenet/Newsgroup community. In short, its digital warfare and the fog of war is obscuring the battle lines. Entrepreneurial competitive intelligence sounds like a real mouthful, or much more than it is. Basically it's using off-the-shelf tools (software or ASP services) to understand what your page 1-3 keyword rankings are versus:
Usenet/Newsgroups can in fact be an extremely valuable resource for unearthing competitive intelligence about a direct competitor's products or services; "Usenet/Newsgroup mining" certainly works well for United, IBM, Microsoft and many other corporations. These digital touch points fill in competitive intelligence gaps and you don't need to have an advertising budget in the 4-6-figure range complemented with a large staff to consistently monitor your competitive position. You can do much of this by hand, and/or use free tools offered by many of the search engines or portals (small plug: we offer a free and low cost Competitive Intelligence service via our web site). But, be forewarned, if you don't use some technology to leverage yourself, it can take a great deal of time to assess these metrics, but well worth the effort. In the end, you will know what your online market presence is and be armed with actionable business intelligence that enables you to understand how to maximize your marketing dollars by knowing where you need more of an online presence. And, most importantly as Sun Tzu once said, "if you know your enemy and yourself, you will win every battle." Sound advice from a master tactician who had no idea his pearls of wisdom would be shaping the digital age! About The Author Lee Traupel has 20 plus years of business development and marketing experience - he is the founder of Intelective Communications, Inc., http://www.intelective.com a results-driven marketing services company providing proprietary services to clients encompassing startups to public companies. Lee@intelective.com
Attorney General Wayne Stenehjem says seven companies have settled with the state for making prerecorded telemarketing calls. Company lost its funding. Outsourced. Caught in a merger. Downsized. Fired. It seems like every day I learn of another person who is on the job market. Direct marketers must work together to head off regulatory restrictions, developing cohesive solutions to advertising ethics and direct mail-delivery issues. An Arizona fundraising company used ex-felons to solicit donations on behalf of Iowa narcotics officers and families of missing children, then misled donors to believe the money would go to the organizations, a ... Transcontinental Inc. today announced the appointment of Brian Reid as President of its Printing Sector, effective immediately. Today's marketers want to stay competitive in an uncertain economy, but direct mail can be expensive. Direct mail doesn't have to be a shot in the dark. There are number of steps that direct mailers can take to make their marketing efforts easier and more effective. Nearly three of every four Americans register their phones with the national "Do Not Call Registry." But the concept comes with many loop holes and exemptions. TORRANCE, Calif. - PC Mall, Inc. today announced that it is scheduled to participate in the following upcoming investor conference: Tuesday, November 18, 2008 Speakers: You can access the webcast by visiting PC ... Shares of Valassis Communications Inc. fell to a record low Monday, as the Livonia-based direct marketing firm cut 100 jobs and reduced its profit forecast after posting a third-quarter loss of $5.2 million ... I am not joining the Do Not Mail campaign, and neither should you. First, we had the opt-in and opt-out clauses in our e-mails, then we needed a double approval to get our e-mail messages past all of the ... Telemarketers who make unwanted phone calls to Mississippi residents or fail to pay a $1,000 annual fee for the state's no-call list could soon find themselves on the other end of an unpleasant conversation ... Vodacom, SilverstoneCIS and Multimedia Solutions scooped the Inkosi Award for the AdMe Optin Mobile Marketing Platform campaign at the Direct Marketing Association Assegai Awards last night, Thursday, 6 ... TELEMARKETING calls, bad drivers and poor customer service are our most irritating bugbears, 4400 people have confirmed. The presidential election is over a ' finally! a ' and we can all breathe a sigh of relief after two years of fundraising, debates, attack ads, Saturday Night Live skits and a ' oh yes a ' issues. The Oxford OPP is warning the public to be wary of telemarketing calls involving replacement windows for their homes. Research and Markets has announced the addition of the "Direct Marketing Market Place 2009" directory to their offering. |
RELATED ARTICLES The Right Mindset : Key To Success In Online Business Today we are going to discuss a very important requirement to succeed in online business. In fact it is the important and essential ingredient of any successful venture. Scared Of Creating Your Own Info Product? Don't be scare off when you hear about product creation or the term 'product'. Basically a product can be almost anything you put together that pass on quality information, and contrary to what you may think, it can be created very easily once you know how. Highly Recommended Pre-Fab Marketing Business Unfortunately most 'ready-made' business sites don't seem to be very user or customer friendly and are extremely expensive for what is being offered. Most of these programmes have only one way to make you money, you send the traffic and they close the sale!?However, one 'pre-fab'affiliate marketing business, the CBMall can be highly recommended. Many Small Revenue Streams Are Best There's an old story about a guy who had a fruit stand. On the fruit stand there was a single orange with a price tag hanging on it. To All Internet Marketers - How To Get My Business More and more people are realizing that the Internet offers great potential to set up a healthy business for pennies on the dollar. This is good news for internet marketers - but it also means that they need to lift their game. Don Quixotes Post Humous Virtual Expedition - Filling The Black Holes In Cyber Space Perhaps the online community today is not so different from Don Quixote chasing after windmills, mistaking them for giants. Excessive web browsing might yield more or less similar symptoms of lunacy as those displayed in Quixote's mad adventures. Dont Tell Me What I Cant Do! Have you ever watched ABC's hit TV show Lost? My favorite episode was titled "Walkabout". In it, we learn that the mysterious outdoorsman Locke was actually paralyzed from the waist down before getting on the doomed 815 flight which crashed and, somehow, gave him the use of his legs back. Ive Started My Own Online Business...Now What? People ask me this question all the time! The "Now What" part is what grabbed my attention. There is so much more than just having an online presence. Keywords are the Key Niche marketing is focusing your business efforts to a target market, or a niche within the market. However, this can prove difficult if you are not aware of the most productive ways to market your products. Constant Change Is The Only Certainty In Online Marketing This old saying which addresses the variability of the weather in Montana is also applicable to the volatile market dynamics for an online business. If there is one thing that is certain about the future of online marketing, it is that it will continue to constantly change. Top 5 tips for Marketing Your Real Products in Our Virtual World It can be a challenge to market real/tangible products in the virtual world. And, it's certainly much different than marketing services or virtual products. Fast Forwarding Your Business with Instant Messaging Instant Messaging is rapidly becoming accepted in the business community as a viable communications tool and process - it's faster than e-mail, free on the client side, even a novice user can easily grasp the interface in just a few minutes and it enables remote workers and business partners to "talk" and share files and information effortlessly using the in-place infrastructure of the internet. Its mushrooming in popularity too - according to IDC, corporate and general business users will jump from 5. I Hate Asking for Referrals! - 6 Proven Methods for Getting a Flood of Referrals Without Asking Yes, I admit it - I hate asking for referrals - don't you? Be honest. Doesn't your heart start to pump faster and hands start to sweat even thinking about asking a customer for a referral?If you're like me, you hate to impose on others. Writing a Website That Sings! If your online sales have taken a dip lately, your product or service isn't necessarily to blame. Even the best products and services can be hidden in obscurity when covered by a blanket of bad website copy. Dollars In The Details! When it comes to your marketing message, the little things count. Trouble is, you'll never come to respect how much, until you make a commitment to science. Arrgh. . .Those Stupid Internet Marketing Cliches Are True! If you have read any internet marketing resource ever created, you have no doubt seen simple, one sentence, pot-shot solutions to all of your problems: You will only be successful if you think you are successful. You will make money if you work hard. A World Outside The US With the exception of myself and a small handful of very remote and isolated journalists, no-one today bothers writing about the growth of the web. It's old news, and we already get it. Internet Marketing: 10 Killer Internet Marketing Tips To Multiply Your Sales Hello, do you feel low because sales at your website is down?If yes, cheer up.Here are 10 killer internet marketing secrets to boost your sales!1. Internet Marketing Solution - Content, Content, Content If you're looking for the number one, hot Internet marketing solution that will propel your website to the number one spot on the most popular search engines you have a long search ahead of you. The truth is that there really isn't one technique that will accomplish such a major feat for you. Did You Say Free?! There are books and web sites for the translation of the newest universal language.. Click here to return to the Internet
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