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Your Personal Fortune Is In Your Words!
What is the most important skill you can possess as an Internet Marketer? Your words! The words you choose to use in your ad copy, in your sales letters and on your website will determine your success in sales! Improve your "word" skills daily. Read the ads that come to your mailbox (spam) and learn what words others are using to SELL their product. More important read your competitors ads. What words do they use to SELL their product? Carl Jung did a study and has determined people fall into one of 4 groups: 1. Thinkers 2. Feelers 3. Sensors 4. Intuitors Thinkers are detailed oriented, logical and their fear is criticism. They will check and recheck facts. Targeting this group you will need to use factual numbers, precise words outlining benefits of saving money and value for money spent. Be professional and conservative giving the thinker facts and space to make their decision. Feelers are risk takers and highly competitive. Entrepreneurs and investors fall into this category. They are assertive and confident and do not have time to waste time. To target this group you will need to use "strength" words, saving time, money and appeal to health related issues. Be quick and confident with your words to attract a "feeler". Sensors are idea people, advertising, writers...anything creative. People of this group are prone to buy "status". Use words that will make them feel important, well liked, and recognized. The sensors are into things that will help them become more organized, they like software and books. Approach this group with friendship, show you are not "all business". The Intuitors are excellent listeners and patient. They are slow in making decisions. They are "comfort" people and if they are comfortable with you, will purchase from you. They are turned off by fast talking salespeople so you will need to make friends with them first, selling yourself and finding a common ground between you and them. Use comfort words. Look at your product. Think about the above groups and write down words you feel would attract each group. Go to http://www.dictionary.com and http://www.thesaurus.com, expand on the words you have written down. Avoid hype but find some words that will spice up your adcopy. Do not try to sell your product in your ad. You are only writing to your target group to get them to take the next step. Use your email address or set up an autoresponder so you can capture the email address of your prospect, and to send them a more details of your offer. Use words that will appeal to each target group. Create a picture in the readers mind. It's like telling a story, you have a beginning, a middle and an end. Your ad is a 'teaser' to get them to WANT to read your story. (know more about your product) Finally, please follow "truth in advertising". Educate yourself on the FTC guidelines. http://www.ftc.gov Your product must be legal and you must be ethical and honest promoting your product. No amount of words can fix that! The words you choose WILL sell your product...choose them well! About The Author Ron Pioneer Learn more secrets in my website..
Attorney General Wayne Stenehjem says seven companies have settled with the state for making prerecorded telemarketing calls. Company lost its funding. Outsourced. Caught in a merger. Downsized. Fired. It seems like every day I learn of another person who is on the job market. Direct marketers must work together to head off regulatory restrictions, developing cohesive solutions to advertising ethics and direct mail-delivery issues. An Arizona fundraising company used ex-felons to solicit donations on behalf of Iowa narcotics officers and families of missing children, then misled donors to believe the money would go to the organizations, a ... Transcontinental Inc. today announced the appointment of Brian Reid as President of its Printing Sector, effective immediately. Today's marketers want to stay competitive in an uncertain economy, but direct mail can be expensive. Direct mail doesn't have to be a shot in the dark. There are number of steps that direct mailers can take to make their marketing efforts easier and more effective. Nearly three of every four Americans register their phones with the national "Do Not Call Registry." But the concept comes with many loop holes and exemptions. TORRANCE, Calif. - PC Mall, Inc. today announced that it is scheduled to participate in the following upcoming investor conference: Tuesday, November 18, 2008 Speakers: You can access the webcast by visiting PC ... Shares of Valassis Communications Inc. fell to a record low Monday, as the Livonia-based direct marketing firm cut 100 jobs and reduced its profit forecast after posting a third-quarter loss of $5.2 million ... I am not joining the Do Not Mail campaign, and neither should you. First, we had the opt-in and opt-out clauses in our e-mails, then we needed a double approval to get our e-mail messages past all of the ... Telemarketers who make unwanted phone calls to Mississippi residents or fail to pay a $1,000 annual fee for the state's no-call list could soon find themselves on the other end of an unpleasant conversation ... Vodacom, SilverstoneCIS and Multimedia Solutions scooped the Inkosi Award for the AdMe Optin Mobile Marketing Platform campaign at the Direct Marketing Association Assegai Awards last night, Thursday, 6 ... TELEMARKETING calls, bad drivers and poor customer service are our most irritating bugbears, 4400 people have confirmed. The presidential election is over a ' finally! a ' and we can all breathe a sigh of relief after two years of fundraising, debates, attack ads, Saturday Night Live skits and a ' oh yes a ' issues. The Oxford OPP is warning the public to be wary of telemarketing calls involving replacement windows for their homes. Research and Markets has announced the addition of the "Direct Marketing Market Place 2009" directory to their offering. |
RELATED ARTICLES Internet Marketing: 10 Killer Internet Marketing Tips To Multiply Your Sales Hello, do you feel low because sales at your website is down?If yes, cheer up.Here are 10 killer internet marketing secrets to boost your sales!1. Internet Marketing - Long Term Strategy Once your site is up and running, the best method for getting immediate traffic is pay-per-click search engine marketing. Although you have to be patient, you should also be focusing on search engine optimization as a long term strategy. Internet Marketing - A Maze In A Haze? Internet marketing, website marketing, call it what you will, can be a bit like a maze. You charge off down one route. Why Should I Visit Your Website? If we can't attract visitors to our websites there's little point in having them in the first place. But with millions of sites already available and thousands of new sites being launched daily, ask yourself why would anybody want to visit your site?To find the answer to that question, turn it around and ask yourself why you choose to visit the sites you visit. How To Hold On To Your Customers Like Hell And Make Them Pay You Again And Again! With the years competition online, has become fierce. Studies shows already that there are more web pages in cyberspace today than there are humans on the face of the earth. Headlines Bring Sales--Where and How to Use Them - Part 2 Headlines are short vital statements to stimulate your potential customers and clients to take action. That means sales! Since you only have 10 seconds to attract your visitor or reader, create headlines to make ultimate sales. Internet Marketing: 10 Blazing Internet Marketing Secrets To Sky-Rocket Your Profits Your turn to succeed has come.I am happy to offer you 10 blazing internet marketing ways to sky-rocket your profits at your website!1. Year In Review: Top Ten Internet Businesses 2004 The internet boom hit a high mark in 2004. With old standbys and new emergences, the top ten internet businesses 2004 show a variety of companies all with one thing in common: they have adapted well to the World Wide Web. In Depth Analysis of a Successful Niche Product The product is about teaching your parrot how to talk. Now THAT is a niche! http://www. Blog and Ping - A Search Engine Traffic Bonanza Everyone is talking about blogs these days as the magic money-making marketing tool. Some of the hype may actually be true, but I suggest you cut through most of what you read about blogs just long enough to understand why every business needs a blog. Guaranteed Sign Ups-What Are They? Every business needs customers that's axiomatic.When you work on the net, the only way to get customers is to get them to your website. 20 Amazing Ways To Jump Start Your Sales 1. Find a strategic business partner. 7 Tips to Help Internet Marketers To make a living online is the dream of many internet marketers.How do you do this? Unfortunately, if you want to expedite the process, you need to spend some money. Ways To Outsell Your Competition Competition is fierce on the Internet. There are a multitude of people selling products that are similar to yours. To All Internet Marketers - How To Get My Business More and more people are realizing that the Internet offers great potential to set up a healthy business for pennies on the dollar. This is good news for internet marketers - but it also means that they need to lift their game. Profiting From Your Online Business Creating a lucrative online business is not an easy task. Ask any successful web entrepreneur, and chances are you will receive the same response. Affiliate Marketing Versus Network Marketing (MLM): Income formula Revealed! Both affiliate marketing and network marketing pay people for referring a product or service. What then is the difference between affiliate marketing and network marketing?The difference is best explained in terms of the way compensation is structured to pay for performance. Rocket Your Online Business into the Stratosphere with Captured Leads! NO matter what business you are trying to build online, you will need sales leads if you are ever going to make sales, and sales leads are what you are trying to generate if you are marketing on the internet. In order to survive, any web site needs a steady flow of qualified leads. Its All About The Leads: Publishing to Capture Profits All online businesses are nothing more than lead capturing machines. They capture traffic from search engines and links from other sources and turn that traffic into leads which turn into sales of products and services being sold on their sites. Internet Marketing - Advantages and Disadvantages Everyone seems to be jumping on the internet marketing bandwagon lately. In the race to get their business online, many successful businesses forget to ask themselves some tough questions about what they are doing, what their expectations are and what their plan is to meet those expectations. Click here to return to the Internet
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