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Im Talking, But is Anyone Listening?


Internet marketing is a wonderful thing, but it has it's drawbacks. For instance, if you own a brick and mortar store you have a *physical* presence that gets noticed. Customers will find you purely by chance by walking or driving down the street where your store is located. If they didn't know you existed before, they do now.

But online your business is buried among millions of websites. People can't just stumble upon it accidently. Do you feel like you're just spinning your wheels and getting nowhere? Or you're talking, but no one's listening? How, then, do you establish your presence and make your site known?

Stand up and shout it to the world! Not literally, of course, but figuratively speaking. You need to advertise and promote constantly. You must get your name and website "out there" for the world to see.

More importantly, you need to make a lasting impression so the next time a customer is in the market for your type of product, they'll remember *you* over someone else with similar products.

It's called "name-branding." Get a catchy slogan or motto that people will associate with your name and website. Publish an ezine or report to build a mailing list of potential customers. Establish yourself as an expert in your field.

Once you've got a mailing list, you need to keep your readers *wanting* more information. You can't just send ads and expect them to hand over their money. You'll have them hitting the "unsubscribe" link faster than you can say "unsubscribe."

They need to get good, reliable information to build their trust in you. Once you've got their trust, you've got clients/readers for life. Give them solid, helpful information and they'll listen. Show them that you care about *their* needs and wants, not just the size of your wallet.

You also have to grab their attention. Your subject lines, editorials and ad copy must make them *want* to read more. Your newsletter or report doesn't help anyone if it gets deleted without being read, most of all you. You're wasting your time if no one's paying attention.

Once you've established that trusting relationship and learned to grab a reader's attention, you'll know without a doubt that when you talk, people will listen.

About The Author

Denise Hall is the owner of Home Business on a Budget which specializes in tools and resources for your home business needs. Visit http://www.home-business-on-a-budget.com today. Subscribe to Home Business on a Budget Newsletter for weekly articles, tips, information and resources. To Subscribe mailto:hbb_newsletter@a1ebiz.com

If you would like to receive her new articles when they are written, please mailto:hbb_newsletter_articles@a1ebiz.com

This article may be reprinted in its entirety with this resource box included.

dmh0226@voyager.net


INTERNET MARKETING RESOURCES:



A Massachusetts state court has arraigned five men on charges they used fraudulent telemarketing practices to deceive over 1,000 donors to police and veterans' charitable organizations and then allegedly using ...


Submitted by the Public Service Commission ATLANTA - The Georgia Public Service Commission said the number of Georgians registered on the Do Not Call List has passed the five million mark.


SHENZHEN, China, Sept. 3 /Xinhua-PRNewswire-FirstCall/ -- Jingwei International Limited , one of the leading integrated marketing companies in China, today announced that management will be participating in the ...


Jingwei International Limited , one of the leading integrated marketing companies in China, today announced that George Du, President and Chairman has informed Jingwei of his intention to purchase up to 100,000 ...


Five men who allegedly used more than $100,000 they claimed they were raising for police and veterans charities for personal expenses are scheduled for arraignment this morning.


Missouri Attorney General Jay Nixon pledged Tuesday to go after fellow politicians who make prerecorded phone calls to people's homes without properly disclosing who's behind them.


Those pesky automated telemarketing calls could soon be disappearing. A Flash player error has occured, please make sure you have the latest Adobe Flash Player.


Put aside the balloons and the baby kissing: The surest sign that it's an election year is an increase in lobbyist spending.


With the Democratic National Convention just ended and the Republican National Convention just getting under way, it's no wonder New Jersey lawmakers are thinking about ways to improve the election process.


Tired of those telemarketers interrupting your lunch, your snooze, or your favourite TV program? If so, you're definitely not alone, which is but one reason why as of Sept.


As a deadline for a new cell phone no-call list approaches, more than 200,000 Wisconsin residents have signed up.


Illinois Attorney General Lisa Madigan last week sued two Chicago-area auto dealers alleging deceptive direct mail practices, her office announced.


" The Georgia Public Service Commission announces that the number of Georgians registered on the Do Not Call List has passed the five million mark.


I was interested in a recent article in a leading marketing trade magazine, Advertising Age, about the relatively flat "advertising" spending in the past year - up about 1.7%, led by super-marketer Proctor and ...


Commerce Bank has signed an agreement with Dallas-based Alliance Data's Epsilon business unit to provide the bank direct marketing services.


The Talbots Inc. reported a net loss of $25 million for the second quarter, nearly doubling its net loss of $13.3 million in the prior year.


The Tennessee Division of Consumer Affairs warns consumers to be aware of the various telemarketing frauds that are looking to get your money or personal information.


Eating dinner may be a little more peaceful, thanks to two steps taken by the the Federal Trade Commission.


Plans to post cell phone numbers on the Internet are creating nightmares of nonstop telemarketing to cell phone owners, reports Sharyn Alfonsi.


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