Do You Really BELIEVE You Have What It Takes To Make Your Website A Success?

Last week, on a cold, dark Friday night I stood barefoot outside a large exhibition centre in the heart of London preparing to walk the 3 most difficult metres of my life. Why were they going to be the most difficult? In between me and my destination was a bed of red hot, burning coals.

I starting breathing deeply, reciting the mantra I'd been taught - "cool moss, cool moss" and took a step forward onto the coals. Before I knew it I had reached the other side and completed my first firewalk.

It was an awesome feeling! Thanks to Tony Robbins (the motivational guru who was running the event) over 10,000 of us walked over hot coals unscathed that night. And what it all came down to was one thing - BELIEF. I believed that I was going to make it across un-hurt - otherwise why else would I have done it, right?

Your belief about something - that is - your feeling of TOTAL and absolute CERTAINTY about something can be the difference between failure and success. Now I've been in this Internet Marketing game for years now and there are many different sets of beliefs that I witness. Some of these beliefs are limiting whilst other beliefs are empowering. Are any of the following things that you might say?

"I believe that you need a huge budget to make it big on the Internet and be successful"

"I believe that the well-known company that's my nearest competitor is untouchable and I'm just small fry."

"I believe if I have a great website with great products and great service then customers will beat a path to my door."

"I believe I can get to the top of the search engines by spending just 2 days learning about it."

"I believe there is nothing to this website marketing game. Just build a few links and success will be mine."

"I believe in commitment to constant learning and enthusiasm for my product and my website will win through in the end."

"I believe if I spend many hours marketing my website every single week it will eventually pay off."

"I believe that seizing the entire concept of the Internet and building a community of connected partners and allies on the web will bring me success."

"I believe that an all-round focus on search engines, choosing the right key phrases, links and email marketing will grow my sales dramatically."

"I believe that giving away first and taking afterwards will prove to my customers, prospects and partners that my business model is sound and I will be richly rewarded."

"I believe that if I am to be truly successful online my website needs to be A PART of my business not APART FROM it."

If you don't absolutely and honestly believe that your website will be a rip-roaring success guess what? It won't be.

If you believe that the web is for everyone else and not for your business because your business is 'different' - you will get left behind. Some business owners thought the same way when the phone came along and then the fax and email after that. How long do you think they lasted or how quickly they fell behind?

If you believe that the Internet is here to stay and offers a massive opportunity for your business both now and in the future regardless of the effort and investment it takes to seize this opportunity - congratulations! You've just reached the other side of those hot coals of doubt.

Michael Cheney is Author of The Website Marketing BibleTM. Take the Free 7-Part Course "Internet Marketing Made Easy" and get your free sampler of 'The Bible' here: http://www.websitemarketingbible.com/marketing/

INTERNET MARKETING RESOURCES:

Massachusetts Arraigns Five for Telemarketing Fraud

A Massachusetts state court has arraigned five men on charges they used fraudulent telemarketing practices to deceive over 1,000 donors to police and veterans' charitable organizations and then allegedly using ...

Do Not Call registration passes five million

Submitted by the Public Service Commission ATLANTA - The Georgia Public Service Commission said the number of Georgians registered on the Do Not Call List has passed the five million mark.

Jingwei Announces Participation in Investor Conferences

SHENZHEN, China, Sept. 3 /Xinhua-PRNewswire-FirstCall/ -- Jingwei International Limited , one of the leading integrated marketing companies in China, today announced that management will be participating in the ...

Jingwei Announces Purchase of Up To 100,000 Ordinary Shares By George Du President and Chairman

Jingwei International Limited , one of the leading integrated marketing companies in China, today announced that George Du, President and Chairman has informed Jingwei of his intention to purchase up to 100,000 ...

5 men face arraignment in veteran donor scam

Five men who allegedly used more than $100,000 they claimed they were raising for police and veterans charities for personal expenses are scheduled for arraignment this morning.

Mo. AG Nixon warns against political robo calls

Missouri Attorney General Jay Nixon pledged Tuesday to go after fellow politicians who make prerecorded phone calls to people's homes without properly disclosing who's behind them.

Consumer Smart - First Edition - September 2nd, 2008

Those pesky automated telemarketing calls could soon be disappearing. A Flash player error has occured, please make sure you have the latest Adobe Flash Player.

DMA Ramps Up Lobbying Spending in Election Year

Put aside the balloons and the baby kissing: The surest sign that it's an election year is an increase in lobbyist spending.

Proposal would bar automated election calls in Jersey

With the Democratic National Convention just ended and the Republican National Convention just getting under way, it's no wonder New Jersey lawmakers are thinking about ways to improve the election process.

Telemarketers a nuisance that can be terminated

Tired of those telemarketers interrupting your lunch, your snooze, or your favourite TV program? If so, you're definitely not alone, which is but one reason why as of Sept.

Cell no-call list at 200,000 and growing

As a deadline for a new cell phone no-call list approaches, more than 200,000 Wisconsin residents have signed up.

Il Ag Sues Car Dealerships Over Mailings

Illinois Attorney General Lisa Madigan last week sued two Chicago-area auto dealers alleging deceptive direct mail practices, her office announced.

Georgia Do Not Call registration passes five million

" The Georgia Public Service Commission announces that the number of Georgians registered on the Do Not Call List has passed the five million mark.

Is It an ad, or...What is it?

I was interested in a recent article in a leading marketing trade magazine, Advertising Age, about the relatively flat "advertising" spending in the past year - up about 1.7%, led by super-marketer Proctor and ...

Commerce Bank hires direct marketer

Commerce Bank has signed an agreement with Dallas-based Alliance Data's Epsilon business unit to provide the bank direct marketing services.

Talbots Losses Nearly Double

The Talbots Inc. reported a net loss of $25 million for the second quarter, nearly doubling its net loss of $13.3 million in the prior year.

State agency warns consumers of telemarketing frauds

The Tennessee Division of Consumer Affairs warns consumers to be aware of the various telemarketing frauds that are looking to get your money or personal information.

New rule to stop prerecorded calls

Eating dinner may be a little more peaceful, thanks to two steps taken by the the Federal Trade Commission.

Off the Hook: Candidates Have Your Number

Plans to post cell phone numbers on the Internet are creating nightmares of nonstop telemarketing to cell phone owners, reports Sharyn Alfonsi.