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7 Ways to Become an Obvious Expert in Your Field
Obvious Experts enjoy a compelling advantage over their competition; they're the first ones thought of when there's a challenge to be addressed. Obvious Experts are resources whose advice and expertise are welcomed, trusted, and enthusiastically recommended. When you become an Obvious Expert, prospects come to you pre-sold on your competence. This speeds sales and avoids pricing issues based on unfamiliarity and a resulting lack of trust. Here are seven ways to use technology to promote your professional services on a limited budget: Technology makes it practical to promote Obvious Expert status. You can:
Here are some ways to put technology to work promoting your expertise: 1. Keep in touch for free Adobe Acrobat's PDF file format lets you distribute attractive, easy to read, One-Page Newsletters for free via e-mail and the Internet. Monthly, educational, One-Page Newsletters prove your expertise without bragging or boasting. A monthly One-Page Newsletter is far more effective than a four-page newsletter every other month, or a quarterly eight-page issue. Acrobat permits you to use type and layout to visually "voice" your One-Page Newsletter. This establishes an image and sets it apart from your competitors. 2. Drive web site traffic Flash Paper, a file format you create with Macromedia Contribute, permits you to display formatted newsletters on your website. Visitors can immediately read and print your One-Page Newsletters without having to download them. Contribute also lets you update your website without knowledge of HTML. 3. Add a personal touch Web audio adds another level of persuasion and personalization. You can record "welcomes" and "invitations"-furthering your relationship. Audio also permits visitors to hear testimonials delivered in your client's own words. You can host teleconferences on low-cost rented bridge lines. You can expand upon topics introduced in One-Page Newsletters, engaging your market and deepening relationships. Calls can be recorded and offered as free MP-3 website downloads. 4. Automate your marketing Use autoresponders to automatically fulfill prospect information requests. Each request can trigger a timed sequence of e-mails-like a "mini-course"-greatly increasing your chances of making a sale. Post-purchase autoresponders help you cross-sell, up-sell, and re-sell buyers. 5. Write better in less time Mind Mapping software helps you plan your marketing and write more persuasive copy. Mind Mapping helps you harvest and organize your ideas. You can easily plan your marketing and create each issue of your One-Page Newsletter. You can also use online technology to dictate your newsletters, greatly reducing the time it takes to create each issue. 6. Publish your expertise Print-on demand helps you publish a book that promotes your expertise without undue financial risk. Books are only printed when they are sold. 7. Learn from your market Online surveys help you identify your market's information needs, test offers and messages, and find out why visitors leave your website without buying. Keys to success
About The Author Roger C. Parker is the $32,000,000 author with over 1.6 million copies in print. For content ideas and more, contact Roger at 603-742-9673, or e-mail Roger@onepagenewsletters.com and find out how you can become an Obvious Expert.
The Tennessee Division of Consumer Affairs warns consumers to be aware of the various telemarketing frauds that are looking to get your money or personal information. Eating dinner may be a little more peaceful, thanks to two steps taken by the the Federal Trade Commission. Plans to post cell phone numbers on the Internet are creating nightmares of nonstop telemarketing to cell phone owners, reports Sharyn Alfonsi. SCHAUMBURG, Ill., Aug. 26 IL-United-Marketing SCHAUMBURG, Ill. , /PRNewswire/ -- United Marketing Group , a leading direct marketing company in continuity lifestyle and branded membership programs and direct to ... LAS VEGAS -- Some changes to the telemarketing sales rule of the Federal Trade Commission includes one that bars telemarketing calls which deliver a prerecorded message, Attorney General Catherine Cortez Masto ... The new Telemarketing Sales Rule ) amendments, announced last week by the Federal Trade Commission , appears to have resolved one issue, split the telemarketing industry over another, and may have made ... The Federal Trade Commission has announced a new rule governing telemarketing calls that feature prerecorded messages. A multimedia campaign from Kodak that promotes print's unique ability to reach people in a personal, meaningful way serves as one of four communications programs cited in a special report on successful ... Submitted by Layer 8 on Tue, 08/19/2008 - 7:47am. In the ongoing battle to let us eat dinner in peace without being interrupted by amazingly annoying telemarketer blather and in this case the even more ... Full-service national marketing, advertising and public relations firm Fabiano Communications is harnessing the power of personalized, multi-channel campaigns. Annoying telemarketing is not something new. Most of us have experienced these calls; you halt your work routine and rush to pick up your phone only to find that it's another sales pitch. If you're sick of robo-calls from telemarketers interrupting you at dinner to try and sell you stuff you don't want , you're not alone. I was speaking with a co-worker who used to be a telemarketer, and she told me that if I'm ever again harassed by any strangers on the phone trying to sell me things I don't need, I should just say, "Mark me ... Ballantine's 2008 Direct Mail Control Report Ballantine, a direct mail company that offers turnkey printing and mailing services to companies nationwide. The first amendment expressly bars telemarketing calls that deliver prerecorded messages, unless a consumer previously consented to such calls. The Department of Agriculture, Trade and Consumer Protection has opened investigations of companies and telemarketers allegedly using misrepresentation and deception to sell motor vehicle extended service ... The telemarketing industry, already suffering from the wild success of the National Do Not Call Registry , asked the Federal Trade Commission to ease up and allow their members to deliver pre-recorded messages ... Indiana residents have until 11:59 p.m. Tuesday to register for the state's Do Not Call List. The Federal Trade Commission issued two amendments to its Telemarketing Sales Rule . |
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