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Have You Got Your Ear To The Ground Or Your Head In The Sand?
What happened on your website yesterday? What about last week or last month? How about in the past hour? How many visitors come to your website as a result of using a search engine? How long do people stay on your website for on average? Which pages do your visitors go to? If you don't know the answer to some or all of these questions you are effectively operating a website blind. This is like riding a bike blindfolded and expecting to arrive at the right destination. It's impossible and the likelihood is that you will crash, wreck the bike, lose pride and get left behind. If you don't know what's happening with your website or how people are using it and how they are finding it how can you hope to ever improve the site? Sure - you can rely on second-guessing or asking the opinion of a handful of people but that's hardly going to give you accurate information on which to base a decision is it? "Michael - I know what you're saying. It's true that I need to track what's happening but I don't have the X" X = Money? X = Time? X = Knowledge of where to start? X = Need, as I already do this? If you answered "Money" - this would seem to be a valid reason but you can get your hands on the basic information about how your site is performing for nothing (ask your developer or web hosting company for starters and they'll be able to point you in the right direction or check out the resources below) If you answered "Time" - I'm sorry but if that's the case why do you even have a website if you don't have the time to measure how it's performing? Would you behave the same way with your business? Thought not.. If you answered "Knowledge of where to start" then this is fair enough. To get started try these resources that will help you: http://www.cryer.co.uk/resources/websitetracking.htm http://www.netiq.com/webtrends/default.asp http://www.statcounter.com/ If you answered "I don't have the need, as I already do this" - congratulations - you get a week's free pass to the Smug Club. But seriously though - you might already get all the statistics about how your website is performing but do you spend time viewing them, interpreting them and most importantly - USING them? When was the last time you used the statistics about your website's performance to implement a change on your site and then track the results on subsequent statistics to see what effect it had? It's all gone quiet in the Smug corner... Feeling uncomfortable with all these questions yet? You should be. If you're not happy with your website you need to dig a little deeper and ask what it is exactly that you're not happy with. Did you set definite, time-linked and realistic expectations for the website's performance prior to starting out? If you're not getting the leads or sales you had hoped for you need to work out why this is the case - scratching your head won't do it. Tracking the performance of your site and viewing detailed statistics on how people use it won't give you definitive answers either - but it will propel you several miles in the right direction. You are the doctor and your website is the patient - you need to connect it to an ECG and start monitoring and recording everything. How else can you work out how to make the patient better? Or maybe you have the perfect patient who doesn't actually have anything wrong with them? Michael Cheney is Author of The Website Marketing BibleTM. Take the Free 7-Part Course "Internet Marketing Made Easy" and get your free sampler of 'The Bible' here: http://www.websitemarketingbible.com/marketing/
At this year's Document Strategy Forum in Chicago, Sept. 10 - 12, Xerox's Shelley Sweeney and Karl Kaneen will lead sessions about how adding personalization to documents and using an efficient, automated ... The Office of the State Auditor on Aug. 28 released an audit report on the Texas Department of Transportation's Financial Forecasting and Fund Allocation. A Massachusetts state court has arraigned five men on charges they used fraudulent telemarketing practices to deceive over 1,000 donors to police and veterans' charitable organizations and then allegedly using ... Submitted by the Public Service Commission ATLANTA - The Georgia Public Service Commission said the number of Georgians registered on the Do Not Call List has passed the five million mark. SHENZHEN, China, Sept. 3 /Xinhua-PRNewswire-FirstCall/ -- Jingwei International Limited , one of the leading integrated marketing companies in China, today announced that management will be participating in the ... Jingwei International Limited , one of the leading integrated marketing companies in China, today announced that George Du, President and Chairman has informed Jingwei of his intention to purchase up to 100,000 ... Five men who allegedly used more than $100,000 they claimed they were raising for police and veterans charities for personal expenses are scheduled for arraignment this morning. Missouri Attorney General Jay Nixon pledged Tuesday to go after fellow politicians who make prerecorded phone calls to people's homes without properly disclosing who's behind them. Those pesky automated telemarketing calls could soon be disappearing. A Flash player error has occured, please make sure you have the latest Adobe Flash Player. Put aside the balloons and the baby kissing: The surest sign that it's an election year is an increase in lobbyist spending. With the Democratic National Convention just ended and the Republican National Convention just getting under way, it's no wonder New Jersey lawmakers are thinking about ways to improve the election process. Tired of those telemarketers interrupting your lunch, your snooze, or your favourite TV program? If so, you're definitely not alone, which is but one reason why as of Sept. As a deadline for a new cell phone no-call list approaches, more than 200,000 Wisconsin residents have signed up. Illinois Attorney General Lisa Madigan last week sued two Chicago-area auto dealers alleging deceptive direct mail practices, her office announced. " The Georgia Public Service Commission announces that the number of Georgians registered on the Do Not Call List has passed the five million mark. I was interested in a recent article in a leading marketing trade magazine, Advertising Age, about the relatively flat "advertising" spending in the past year - up about 1.7%, led by super-marketer Proctor and ... Commerce Bank has signed an agreement with Dallas-based Alliance Data's Epsilon business unit to provide the bank direct marketing services. The Talbots Inc. reported a net loss of $25 million for the second quarter, nearly doubling its net loss of $13.3 million in the prior year. The Tennessee Division of Consumer Affairs warns consumers to be aware of the various telemarketing frauds that are looking to get your money or personal information. |
RELATED ARTICLES It Really is only early Days in the Internet Gold Rush.... One of the questions that I am getting more and more used to hearing lately is:'Is it too late for me to start an online business? Have I missed the boat and have all of the best opportunities been and gone?'My reply is always along the lines of, 'Absolutely not - there is still a wealth of opportunity online and even if you start your online business tomorrow, you are still well ahead of the majority of people'.I genuinely believe that this is the case but I know that many people do feel that they may have missed the boat and that there is nothing more that can be done online that isn't already being done by someone else. Creating Multiple Streams Of Income Part 1 One day I was talking to a friend who had made his money in real estate. He had bought apartment buildings, paid them off, and now lives off of the income his building bring in month after month. Why People Will Look Back In Years To Come And Wish They Were You It's true. Just think about it for a minute - the World Wide Web as we know it has really only been around for around 10 years or so. Internet Marketing Tips from a 10-Year Old? Can a 10-year-old teach you anything about Internet marketing? Until recently, I didn't think so. But let me tell you what happened. Outsourcing Your Web Marketing The online world is constantly evolving. You may be thinking about outsourcing your Web promotion to an expert who is immersed in this world as their fulltime occupation, rather than trying to acquire this knowledge yourself, and cope with the pace of change in-house. Become a Star: 10 Do-It-Yourself Publicity Techniques to Build Buzz for Your Online Business Public relations is popular because it is very cost-effective and it works. If you send out one press release, for example, and it gets into print, it could generate more interest in your product or service. Internet Marketing Online: How To Help Yourself By Helping Others If you want to go far in business, and be a roaring success, you must understand that your success depends on others.This is an important success secret in internet marketing online. Niche Marketing - The Way to Succeed Online If you think that all money to be made online has already been made then you have not heard of niche marketing. As internet marketing evolves the one thing you must do to attain success is focus on a specific niche and work it thoroughly. Physical and Mental Fitness for Internet Marketers As you may have already read in our article "Health effects of internet marketing", internet marketers are particularly prone to a number of negative health effects due to the long hours and significant effort necessary to develop and maintain an online business. Those who choose to do so at the end of an already long working day are perhaps more at risk than most and could therefore benefit most from an improvement in both their routine and their environment. Improving Your Conversion Reduces the Need to Constantly Promote Your Sites I just got off the phone with Michael Fortin, one of the top copywriters and conversion experts on the web.We were doing a teleseminar for our members on conversion and testing for website owners wanting more out of the traffic they already enjoy, rather than constantly having to promote their sites to support low conversion rates. Top 10 Marketing Tips for Newbie To Start Looking for some tips on being a newbie in the world of marketing? Here are a few to think about (and do!).1) Know your audience - While marketing your website or webpage,you should consider your audience. Growing Your Business On-line: A Fresh Perspective Rather than thinking about the web as technology, let's consider the web as a purely connective device - perhaps the most powerful connective tool that mankind has created to date.The web can literally - physically - connect companies, people, ideas, and processes instantly. Google AdWords and AdSense - A Dynamic Small Business Marketing Duo Unless you have been living under a rock for the last year or so, you probably know that Google has become the king of the search engine hill. There are many reasons for this but number one in my opinion is that above all else they put value on content. Internet Marketing: Are You Penny Wise And Dollar Foolish? It never ceases to amaze me how many people set-up a web site, without any type of plan or clue about how to promote it--how to write a sales letter--how to write an ad--nothing! Fact is, nowadays, anyone can have a web site. But once you get one, then what? How are you going to make money with it?If you don't know what you're doing, then do the smart thing and consult with an Internet marketing expert. How To Use Pop-Ups Effectively To Generate More Profits! What I'm about to explain to you will change to way you do your online marketing Today, Tomorrow and Years to come with little effort on your part.This simple But effective technique involves the use of a 'Pop-Up' on your website, but, the difference between this technique and just a standard 'Pop-Up' or 'Exit Pop-Up' as we all see them is that when your potential prospects see them they are more then willing to give you there Name and Email address. How to Hit the Target for Your Internet Marketing Through 5 Self Help Questions Recently, I stumbled upon a simple way to hit the target on my Internet marketing strategy for driving potential web traffic to my site. For me, this was an incredible "Ah Ha," because I am not a "techie" and my sales strengths are building relationships and understanding numbers. Rocket Your Online Business into the Stratosphere with Captured Leads! NO matter what business you are trying to build online, you will need sales leads if you are ever going to make sales, and sales leads are what you are trying to generate if you are marketing on the internet. In order to survive, any web site needs a steady flow of qualified leads. Do Online Business Ethics Exist? In the world of online busines something has gone wrong. Something has gone badly wrong. Its Not That Hard: Expert Shares Practical Tips For Internet Marketing Novices Try to run a search for the name Edward Gilbert. You'll garner about 2,700,000 hits, and the most prominent of them would refer to Edward Gilbert the doctor, Edward Gilbert the lawyer, and Edward Gilbert the deceased professional wrestler. Dramatically Boost Your Exposure With A Press Release Do you have a website but seem puzzled to how you can drive in traffic? Or are you a brick and mortar business owner looking to bring in new customers? Either way, a press release may be just the answer you need to solve this dilemma.Here are a few things to keep in mind when writing a press release. Click here to return to the Internet
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