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Advertising Sucks! Long Live The Web!
How much does an advert in Yellow Pages cost? How many enquiries would you expect to get back for that investment each day? 1? 10? 100? What about an ad in the local newspaper or a trade publication? They don't come cheap. When was the last time you heard an advertising salesman say: "If you're not happy with the volume of responses and sales you get from the ad I will give you your money back." How many times have you heard an ad salesman say: "I will tell you exactly how many people view your advertisement, how long they read it for and which ad they were looking at before they starting reading your ad. You can use this to work out the profile of your potential customers." Hardly likely is it? Yet this is the kind of information that you can get your hands on via your website. Expensive is a dirty word. Nothing is about cost - everything is about value. Having a great profile on the web can not only bring you more customers and sales but it can boost the perceived size and stature of your company. As a business owner of course you want to see your website at the top of the search engines - everyone wants to be higher than their competitors - what value would you put on this? Imagine placing an ad in a magazine and asking the salesperson: "Can you guarantee me more sales? Will you give me my money back if people read the ad but don't buy my product?" It just wouldn't happen. And yet there is a lot of scepticism surrounding the web - I come across it every single day. "Michael, we've had our fingers burned in the past and though I like what you're saying how do I know you're not one of the cowboys?" Ultimately nobody will ever buy anything from anybody unless buyer confidence is established - no matter what is being sold. And the only way to establish buyer confidence is to develop a lasting relationship built on trust, two-way communication and transparency of information. I don't believe that website marketing is, or should be, a black art. I don't believe that copywriting or accounting are black arts. They are all just things that, if you want done right, you need to get the professionals in to do. *TOP TIP* Want to know what people are looking for on the web? Visit the following link and type in words related to your business and this nifty tool will give you an indication of what phrases people are typing into search engines to find the products and services you provide. Cool eh? http://inventory.overture.com/d/searchinventory/suggestion/ Michael Cheney is Author of The Website Marketing BibleTM. Take the Free 7-Part Course "Internet Marketing Made Easy" and get your free sampler of 'The Bible' here: http://www.websitemarketingbible.com/marketing/
At this year's Document Strategy Forum in Chicago, Sept. 10 - 12, Xerox's Shelley Sweeney and Karl Kaneen will lead sessions about how adding personalization to documents and using an efficient, automated ... The Office of the State Auditor on Aug. 28 released an audit report on the Texas Department of Transportation's Financial Forecasting and Fund Allocation. A Massachusetts state court has arraigned five men on charges they used fraudulent telemarketing practices to deceive over 1,000 donors to police and veterans' charitable organizations and then allegedly using ... Submitted by the Public Service Commission ATLANTA - The Georgia Public Service Commission said the number of Georgians registered on the Do Not Call List has passed the five million mark. SHENZHEN, China, Sept. 3 /Xinhua-PRNewswire-FirstCall/ -- Jingwei International Limited , one of the leading integrated marketing companies in China, today announced that management will be participating in the ... Jingwei International Limited , one of the leading integrated marketing companies in China, today announced that George Du, President and Chairman has informed Jingwei of his intention to purchase up to 100,000 ... Five men who allegedly used more than $100,000 they claimed they were raising for police and veterans charities for personal expenses are scheduled for arraignment this morning. Missouri Attorney General Jay Nixon pledged Tuesday to go after fellow politicians who make prerecorded phone calls to people's homes without properly disclosing who's behind them. Those pesky automated telemarketing calls could soon be disappearing. A Flash player error has occured, please make sure you have the latest Adobe Flash Player. Put aside the balloons and the baby kissing: The surest sign that it's an election year is an increase in lobbyist spending. With the Democratic National Convention just ended and the Republican National Convention just getting under way, it's no wonder New Jersey lawmakers are thinking about ways to improve the election process. Tired of those telemarketers interrupting your lunch, your snooze, or your favourite TV program? If so, you're definitely not alone, which is but one reason why as of Sept. As a deadline for a new cell phone no-call list approaches, more than 200,000 Wisconsin residents have signed up. Illinois Attorney General Lisa Madigan last week sued two Chicago-area auto dealers alleging deceptive direct mail practices, her office announced. " The Georgia Public Service Commission announces that the number of Georgians registered on the Do Not Call List has passed the five million mark. I was interested in a recent article in a leading marketing trade magazine, Advertising Age, about the relatively flat "advertising" spending in the past year - up about 1.7%, led by super-marketer Proctor and ... Commerce Bank has signed an agreement with Dallas-based Alliance Data's Epsilon business unit to provide the bank direct marketing services. The Talbots Inc. reported a net loss of $25 million for the second quarter, nearly doubling its net loss of $13.3 million in the prior year. The Tennessee Division of Consumer Affairs warns consumers to be aware of the various telemarketing frauds that are looking to get your money or personal information. |
RELATED ARTICLES I Want To Be An Online Marketer! Where do I start if I want to be an online marketer? Tough question, huh? There are lots of ways to begin your way on the bumpy journey. Just make sure you are aware that it WILL be a bumpy ride. Successful Marketing Using Websites and Why So Many Businesses Get It Wrong Many great website concepts are developed, launched.. Standing Out Head and Shoulders Above the Rest Using Online Communities to Differentiate Your WebsiteAs a young girl I remember how "cool" it was to dress like my friends; we wore our hair the same way, listened to the same music and even talked the same. The message we got was, "It is important to fit in. Guide To Free Advertising When I first started my internet home business, I realized that in order to make money I would have to bring visitors to my website. I didn't have a lot of extra cash laying around, and my mentality at the time was "Why would I pay for it, when I can get it for free"? So, I starting searching the internet for places that would accept an ad for my product for free. The Power Of Free Free can set you free.. Shopping Search Engines, The Benefits and Explanations The Shopping Search Engines are a new breed on the Internet market, they are a research tool for both consumers and retailers. Using a shopping search engine the consumer can search at once more than one merchants, products and look at the prices in only one place. How To Write Effective Safelist Headlines Your headline is the gateway to your advertisement. It will either entice your reader to continue reading, or turn them of before they've read a single word about your product. Marketing on the Internet: Legal Rules of the Road The Internet is connecting advertisers and marketers to customers from Boston to Bali. If you're thinking about advertising on the Internet, remember that many of the same rules that apply to other forms of advertising apply to electronic marketing. Im Talking, But is Anyone Listening? Internet marketing is a wonderful thing, but it has it's drawbacks. For instance, if you own a brick and mortar store you have a *physical* presence that gets noticed. Summer's Internet Traffic Jam Summer is finally here, and while for many, summer implies barbeques, school-break, vacations and trips to the beach; for most Internet businesses, summer implies slower traffic.For an online business, traffic is paramount. Forming Profitable Joint Ventures You won't be involved in Internet marketing long before you see the term "Joint Venture." Perhaps you are familiar with the term from its application in the business world but don't see how it would apply to Internet marketing. Viral Marketing:10 High-Impact, Viral Marketing Strategies,To Explode Your Sales Hello, do you have any website that is not bringing in a lot of sales?Would you like to know a few smart and sharp viral marketing secrets to turn it around and explode your sales?If yes, may I offer you 10 high impact viral marketing strategies to increase your sales!Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use. Marketing Your Business - How Do I Adapt To The Internet? The way we do business is changing rapidly. From VOIP, video conferencing, email support, telephone answering services, and the almighty internet. Defining the Relations Between Blogs, E-zines, RSS, and E-mail Although RSS and blogs are slowly reaching mainstream, they are still missuderstood by most marketers in relation to eachother and in relation to their relatives, e-zines and e-mail. How do these four really relate and what does this mean for your internet marketing strategy?The most common missconception is comparing blogs and e-mail, with many bloggers actually touting blogs as a replacement for e-mail. Stitching Up a Niche I am a great admirer of businesses that serve and market to one or a small number of niches. It's such a great business model and one of the fastest ways to grow a business. Milk Your Winners, Drop Your Losers In my previous article How To Be 100% Sure That Your New Product Is A Winner We have discussed dropping losers.I hope I have given you the message strongly enough. Why the Internet is an Entrepreneurs Dream Not long ago, a vacation that entailed travelling across much of the U.S. Internet Marketing and Public Speaking: The Murder Board Practice I recently posted an article titled "Internet Marketing and Public Speaking: Ten Tips for When the Twain Shall Meet." One of the tips concerned a means to practice your sales presentation with a "Murder Board. E Is for Everything? Just this week, a member of my audience asked me the following:"Why would a local company, with a large investment in trained, professional sales people need a Web site?"Great question! And you might be thinking the same. . A Day in the Life of an Internet Marketer I have been working on the Internet since 1998 and I often get emails from people that think that working online is an 'easy ride' and won't involve them in much work. Don't get me wrong, working online doesn't have to be hard and it is possible to earn a good income for a few hours work each day. 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