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The 2 Best-Kept Secrets Of The Internet
It's a difficult task creating a website that brings you business. It's a full-time job where things seem easy at first but as soon as you start to explore the possibilities and appreciate the complexity of the task at hand it can soon start taking up ever increasing amounts of your time. There is a plethora of people out there offering you conflicting advice and it's often difficult to know what to focus on. This article cuts through all that and reveals to you the two most important things you need to know about creating a website that brings more profit to your business.. Secret Number 1 - Information Yes - that's all it is - information. Just think about this for a minute - what is the sole reason for anyone surfing any website anywhere across the world? Every single one of them is looking for just one thing - information. The information might take the form of text, an image, a sound file or whatever but at the end of the day it is information. This is the first biggest and best-kept secret of success on the internet and now you know it! What do you mean 'So what?'. The sole purpose of your website is to provide its visitors with information - think about this the next time some combat-trousered graphic designer tells you a big Flash graphic would be a good thing to have instead of a homepage.. People are looking for information - don't put anything in the way of them getting this. Make sure the information you have on your site is easy to find, worthwhile reading and ideally easy for your visitors to disseminate onto their friends and colleagues. Information is also essential if you are going to gain any influence with the search engines. They might only be computer programs but those search engine critters can be quite clever at discerning a website that contains nothing of any use and one that has useful information relevant to its target audience. Lots and lots of high quality relevant content on your website will do more for your website's overall success than a fancy graphic or rotating picture of your head on the homepage. Secret Number 2 - Interaction Goto your website. Just look at it. Go through a few pages. Imagine that you had hit 'Print' on each of those pages. Would the experience of reading the pages in hardcopy be exactly the same as reading them on the screen? If it would you don't own a website - you own an expensive brochure. Interaction is why the internet was born - it is the one attribute and opportunity that sets the medium apart from print and anything else. Your website needs to be littered with things that enable interaction between you and your visitors. Feedback forms, downloads, bookmarking tools, contact options, newsletters etc. Information and interaction - together these are the only things that matter when it comes to the internet. Now go back, look at your site and appraise it honestly in terms of how well it addresses each of the two facets. Is it full of interactive features that enable people to get closer to your business and control their browsing experience? Does it provide lots of valuable information that is easy to find? Armed with these two secrets you can start to truly harness the real power of the internet. Good luck! Michael Cheney is Author of The Website Marketing BibleTM. Take the Free 7-Part Course "Internet Marketing Made Easy" and get your free sampler of 'The Bible' here: http://www.websitemarketingbible.com/marketing/
Attorney General Wayne Stenehjem says seven companies have settled with the state for making prerecorded telemarketing calls. Company lost its funding. Outsourced. Caught in a merger. Downsized. Fired. It seems like every day I learn of another person who is on the job market. Direct marketers must work together to head off regulatory restrictions, developing cohesive solutions to advertising ethics and direct mail-delivery issues. An Arizona fundraising company used ex-felons to solicit donations on behalf of Iowa narcotics officers and families of missing children, then misled donors to believe the money would go to the organizations, a ... Transcontinental Inc. today announced the appointment of Brian Reid as President of its Printing Sector, effective immediately. Today's marketers want to stay competitive in an uncertain economy, but direct mail can be expensive. Direct mail doesn't have to be a shot in the dark. There are number of steps that direct mailers can take to make their marketing efforts easier and more effective. Nearly three of every four Americans register their phones with the national "Do Not Call Registry." But the concept comes with many loop holes and exemptions. TORRANCE, Calif. - PC Mall, Inc. today announced that it is scheduled to participate in the following upcoming investor conference: Tuesday, November 18, 2008 Speakers: You can access the webcast by visiting PC ... Shares of Valassis Communications Inc. fell to a record low Monday, as the Livonia-based direct marketing firm cut 100 jobs and reduced its profit forecast after posting a third-quarter loss of $5.2 million ... I am not joining the Do Not Mail campaign, and neither should you. First, we had the opt-in and opt-out clauses in our e-mails, then we needed a double approval to get our e-mail messages past all of the ... Telemarketers who make unwanted phone calls to Mississippi residents or fail to pay a $1,000 annual fee for the state's no-call list could soon find themselves on the other end of an unpleasant conversation ... Vodacom, SilverstoneCIS and Multimedia Solutions scooped the Inkosi Award for the AdMe Optin Mobile Marketing Platform campaign at the Direct Marketing Association Assegai Awards last night, Thursday, 6 ... TELEMARKETING calls, bad drivers and poor customer service are our most irritating bugbears, 4400 people have confirmed. The presidential election is over a ' finally! a ' and we can all breathe a sigh of relief after two years of fundraising, debates, attack ads, Saturday Night Live skits and a ' oh yes a ' issues. The Oxford OPP is warning the public to be wary of telemarketing calls involving replacement windows for their homes. Research and Markets has announced the addition of the "Direct Marketing Market Place 2009" directory to their offering. |
RELATED ARTICLES Niche Marketing: Tactics to Use To Make Money With Niche Marketing Niche marketing has always been a key any success in marketing but lately it has become quite a prominent force in the online marketing world. Many books, manuals, courses, and web sites have been developed that focus on niche marketing. The Myth of Internet Marketing: aka The Golden Carrot Why am I so mad I could throw my computer right out of my upstairs window?Well, I'll tell you. But first I want to tell you who I am. 10 Ways To Make Your Sales Soaring 1. Maximize the effectiveness of your banner ads. Three Ways to Get Top Quality Content for Your Niche Websites Three Ways to Get Top Quality Content for Your Niche WebsitesGood, popular, profitable niche topic websites need good content. Period. At Last, The Real Secret Of Internet Marketing I am going to share a real secret with you this week. A secret that can be summarized in two words. How To Make Money Online With Your Website So you have a website that has been a white elephant up to now, zero traffic and no sales and you are wondering how everyone else seems to be able to make money excepting you?Relax, there is way that you too can make money online even if you are not selling anything. If you don't already have Adsense ads on your site, head over there right now and go and apply for it! If you don't know what Adsense is, what planet have you been on for the last three years? It is not as difficult to get your site Adsense approved as you may think. Online AD Tracking - An Ongoing Process Without tracking, your online advertising is just a shot in the dark. Many new and seasoned marketing individuals spend significant dollars on Pay-per-click (PPC) banner advertisements, ezline ads, and other online media but do not know which ads have brought them the greatest success. Internet Marketing Success Requires a Business Plan (Part II) Formal business planning is a process that takes that "great idea" and subjects it to rigorous scrutiny. It either validates your premise or else shows you where the idea falls apart. How Your Hobbies Can Help You With Your Business Everyone has a hobby or interest that they have a particular passion for and, hence, are probably quite knowledgeable in this area.It might be photography or art or cooking. Learn Judo and Beat the Summer Traffic Blues Did it seem like as the Fourth of July fireworks went up, your traffic went down? Or perhaps you are dreading your visitors taking a vacation and leaving your site home alone this summer? If this is you, then I advise taking some time out to learn a bit of Judo. Judo and the art of website management Judo? What on earth is the connection between seasonal traffic problems and Judo? Well let me explain a little about Judo and it might start to make more sense. Visitor Traffic Statistics 101, or, The Who, What, When, Where, Why & How of Web Analytics As we all know, visitor traffic is crucial to the success of every Website. If you do not know how many views your pages get, how can you know if anyone is seeing your site, product or service? With an online business, you can not afford to guess at how effective your marketing, content, message or website design is. Multiple Streams Of Internet Income Make your website pay?in millionsAlthough opportunities were rare and far in between during the pre cyber era, Internet has transformed the entire scenario of making money. All you need is inclination, just like thousands of other smart people across the world. Three Easy Lessons to Take Your Online Marketing to the Next Level I just spent the last week in two very different, but parallel universes. After helping researchers in a federal government agency work on getting their science understood and used in the marketplace, I tapped the wisdom of a conference full of online marketing gurus. Website Sales: 10 Shocking Tactics To Energize Your Sales Let me reveal to you a few shocking website sales tactics to energize your sales and profits, starting now:1. Start your own internet radio station. Why the Internet is an Entrepreneurs Dream Not long ago, a vacation that entailed travelling across much of the U.S. Think Outside The Box: Home Internet Business Ideas Imagine never having to leave your home to work. Not having to deal with traffic, office politics, annoying co-workers, or pretentious bosses make excellent arguments to working out of the comfort of your own home. Attract More Orders Attracting More Orders! Jump Starting Sales! Sky-Rocketing Profits! Whatever you want to call it. It all boils down to one thing, MORE TRAFFIC! And the different ways to get it. Internet Marketing: 10 Motivational Insiders Tricks To Attract Thousands Of Visitors If you have a website but not attracting many visitors, it may be because you've not known the insiders secrets that I have.By just making a couple of changes at your website, you can attract an avalanche of visitors and sky rocket your sales. Part Time Internet Marketing with A Full Time Approach The deluge of people wanting to make money on the internet has exploded in the past few years. It's getting to the point where anyone that has a computer has heard of or has been tempted by such income. How To Get Free Publicity For Your Business You don't have to spend thousands of dollars on advertising to build an effective campaign. In fact, you can get great publicity that will drive customers to do your door absolutely free of charge!One of the best ways to do this is to attract press coverage. Click here to return to the Internet
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