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How To Find Ideas For Creating Your Own Profitable Products
In this Article we look at the third competitive advantage of successful Internet Marketers - Creating Products. The main problem with creating products is not in the build process, but rather in the "Ideas Process." Product Ideas Come From NEEDS * New Knowledge Research at centres of learning gives rise to new theories that provide a wealth of ideas, for new products. * Emulation Modification and copying of existing products and services is the most common source of new ideas for products. * Ego Most inventors of products have big ego's that are only satisfied by the "creative process," from invention to production. * Difficulty Hardship in terms of effort required to do any work or activity is a rich source of new ideas for products. * Scarcity Shortages of necessities and luxuries very often give rise to new ways and products to overcome the shortages. Product Development Products can be developed in one of two ways : * Product Centric Approach This is where the idea and the product are the drivers of the process. Prototypes and initial production runs are completed before research to find out whether or not the product has a chance of commercial success. * Market Centric Approach In this approach the Market is the driver. It focuses on identifying clear market needs and then finding very specific products to satisfy those needs. With this approach you know your product will succeed before you commit money to the production process. The Research The two main purposes of research are : * Technical Viability In this step you analyse the process and cost of manufacture. The aim is to find an answer to the question - Can the product be made in commercial quantities for reasonable cost ? * Commercial Viability This step determines the likelihood of commercial success when the product hits the shelves. You determine how much competitor products sell for and the expected return on investment. A Practical Exercise In Creating Your Own Product Step #1 - Developing NEEDS Decide on which NEEDS you want to create a product for. For this exercise we will use Difficulty. Step #2a - Idea Development Using a Market Centric Approach : Using a directory of Internet Newsgroups join a few groups and lurk. Understand the group's purpose and etiquette, and when you feel comfortable post a simple question. For instance : => Hi Forum I am doing some research and would like to know what is the single biggest difficulty you have with x ? Name Hi Forum I have an idea to resolve difficulty x. Would this be of interest to you ? If so what specific features you like to see in the solution to x ? Name Market Research Techniques and Resources www.sbaonline.sba.gov/starting_business/marketing/basics.html Set up an affiliate program - Simply Easier Marketing Part 1
Traffic and Op't-In Lists - Simply Easier Marketing Part 2
For an e-book on creating specific Info products and a report on Market Research Before Building Your Products - send a blank mail to
(c) 2004 Charles Kangethe About The Author Charles Kangethe of http://www.simplyeasier.com is a leading new wave Netpreneur and a published author from Suffolk. The "Simply Easier" brand name is your guarantee of high value, quality Marketing Products, Services and Resources.
Attorney General Wayne Stenehjem says seven companies have settled with the state for making prerecorded telemarketing calls. Company lost its funding. Outsourced. Caught in a merger. Downsized. Fired. It seems like every day I learn of another person who is on the job market. Direct marketers must work together to head off regulatory restrictions, developing cohesive solutions to advertising ethics and direct mail-delivery issues. An Arizona fundraising company used ex-felons to solicit donations on behalf of Iowa narcotics officers and families of missing children, then misled donors to believe the money would go to the organizations, a ... Transcontinental Inc. today announced the appointment of Brian Reid as President of its Printing Sector, effective immediately. Today's marketers want to stay competitive in an uncertain economy, but direct mail can be expensive. Direct mail doesn't have to be a shot in the dark. There are number of steps that direct mailers can take to make their marketing efforts easier and more effective. Nearly three of every four Americans register their phones with the national "Do Not Call Registry." But the concept comes with many loop holes and exemptions. TORRANCE, Calif. - PC Mall, Inc. today announced that it is scheduled to participate in the following upcoming investor conference: Tuesday, November 18, 2008 Speakers: You can access the webcast by visiting PC ... Shares of Valassis Communications Inc. fell to a record low Monday, as the Livonia-based direct marketing firm cut 100 jobs and reduced its profit forecast after posting a third-quarter loss of $5.2 million ... I am not joining the Do Not Mail campaign, and neither should you. First, we had the opt-in and opt-out clauses in our e-mails, then we needed a double approval to get our e-mail messages past all of the ... Telemarketers who make unwanted phone calls to Mississippi residents or fail to pay a $1,000 annual fee for the state's no-call list could soon find themselves on the other end of an unpleasant conversation ... Vodacom, SilverstoneCIS and Multimedia Solutions scooped the Inkosi Award for the AdMe Optin Mobile Marketing Platform campaign at the Direct Marketing Association Assegai Awards last night, Thursday, 6 ... TELEMARKETING calls, bad drivers and poor customer service are our most irritating bugbears, 4400 people have confirmed. The presidential election is over a ' finally! a ' and we can all breathe a sigh of relief after two years of fundraising, debates, attack ads, Saturday Night Live skits and a ' oh yes a ' issues. The Oxford OPP is warning the public to be wary of telemarketing calls involving replacement windows for their homes. Research and Markets has announced the addition of the "Direct Marketing Market Place 2009" directory to their offering. |
RELATED ARTICLES Learning More About Your Customers to Achieve Maximum Online Profits! Knowing about the people who buy your products or use your services on the internet is extremely important. If you know what your customers like, dislike, want and think, then you know exactly how to update your site and adapt it. Autoresponders = Automatic Internet Marketing Success What if you could send out all the information that your potential customers have requested without checking your email or answering a phone? While this may seem impossible, it is becoming more and more popular among the most successful Internet marketing gurus. This is all due to what is called an autoresponder. Taking E-mail Marketing To The Next Level Many types of Internet advertising don't work as well as they once did. People have gotten used to banners and don't click on them. 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Take the Guesswork Out of Niche Marketing Many of us learn from the Gurus that we should identify a niche and dominate it, so we can make money online. They give us brief glimpses about what is to be done, like identifying a niche market by browsing magazines and hanging around in forums and discussion groups to see if we can be hit by an idea brainwave. The Power Of Viral Marketing You certainly know by now that the term "viral marketing" is not just another dot-com cliché. Quite the contrary, it describes the incredible, unmatched power of the Web to promote your business by marrying email to the traditional concept of "word-of-mouth. Internet Marketing Online: How To Eliminate Your Competition Without Bloodshed Business thrives on competition.You've to be aware of your competition and do something to remain on top. Internet Marketing Tips from a 10-Year Old? Can a 10-year-old teach you anything about Internet marketing? Until recently, I didn't think so. But let me tell you what happened. What is Guerrilla Marketing? The history of these battles is the history of guerrilla warfare.There are similar stories in business. Six Little Used Online Marketing Strategies 1. Utilize Your KnowledgeDo you have extensive knowledge in a particular subject? Offer people free consulting or advice on that subject via e-mail if in exchange they either link to your web site, run your promotional ad in their e-zine or place your banner ad on their web site for a set period of time. If you Sell a Product, Use Online Marketing, Part 1 When you offer your products via an email campaign to get people to visit your Web site, you reap many rewards-you create more profit, spend a lot less time promoting and marketing, and get to be known as the leader in your field. 1. Yahoo Search Marketing: Is an Effective Online Marketing Tool Yahoo! manages to utilize its huge network of websites and portals to provide Yahoo! Search Marketing services which provides you an opportunity to advertise your business in a number of methods. The methods are sub-divided in the following categories:Sponsored Search: Display your ad prominently in leading search engines such as Yahoo!, MSN, Altavista, CNN and InfospaceProduct Submit: Get your product listed in Yahoo! Shopping and Yahoo! Buyers Guide and be found by millions of usersTravel Submit: Get your travel product or service listed in Travel Deals marketplace or Travel Deals listings and allow easy access of information to potential travelersDirectory Submit: Powered by the powerful Yahoo! Search, submit your business information in Yahoo! Directory. Increase Online Sales: 10 Extraordinary Strategies To Generate More Profits Do you want to generate more profits from your online promotion?If yes, then do what internet marketing experts do to increase online sales:1. Attend trade shows and seminars that are related to your specific industry. 9 Pointers for Evaluating a Business Proposal Finding a business opportunity on the net is easy. But evaluating the right one for you, takes a little knowledge. The Unsung Heroes Of Internet Marketing One of the reasons that people fail to earn anything close to a living on the Internet is that they fail to take the time to learn how to do it!This may sound crazy, but it's true. People want results yesterday, not tomorrow, not a few months down the line, but yesterday. A New Way to Profit From Your Content-Based Website "It's a labor of love." That's how I've always described my content-based website. Learning the Value of an e-Business Website Starting a business is a huge, but rewarding, task to undertake. An internet-based business is no exception and the same dedication and hard work is required to make it take off and be successful. Seven Ways to Keep Earning After Youve Completed the Sale So you've just sold another digital product; things are going great, right? Well, they might be, but unless you separate yourself from the crowd, you're probably still leaving money on the table. Here are seven simple ways to keep the money coming in long after the initial sale. Click here to return to the Internet
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