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The Yin & Yang of Internet Marketing
Westerners believe opposites flow in a natural cycle always replacing the other. They tend to look at things as black or white, right or wrong, up or down, giving a separation and unrelated-ness in their perspective. Chinese view opposites as evolving and cycling. There is neither right nor wrong, but rather there is balance, transformation, interaction and a dependent opposition. Think of it as a duality that cannot exist without both parts. Now let's apply this theory to Internet Marketing. When I first came online I subscribed to many Ezines and Newsletters and didn't always pay attention to the ads, but I did read the articles and editorials. They were my "information hotlines" and why I subscribed in the first place. It wasn't long before I discovered ezine article submissions. Here then is the Yin & Yang of Internet Marketing: all publications need content --- all content (articles) need publishers. Now I could put the two together in a duality that could not exist without both parts. So I began to write articles and submit them to various publications. Every article contains a short bio of the author and their business. It also includes a website and email address. What a great way to promote! I began getting more visits to my website and more subscribers to my Newsletter. This became a chain reaction with every new article and every new submission. But more importantly, the visitors to my website were qualified leads already interested in the subject material of my article. How did this happen? Because my article was chosen by John Doe, publisher after determining that it matched his target market! Auto dealers don't look for health product articles, right? When people read a well-written article, they view the author as an expert. Publishers looking for content are no different. Many do not have the time or inclination to write, but they want to publish an expert, not a nobody. Start putting your website in front of thousands of qualified customers today. You can have:
C'mon. Try it. Write now. © 2004 Esther Smith About The Author Esther Smith is editor of Partners-For-Profit Newsletter and copywriter for The Permanent Venture. Each publication of PFP get a weekly diet of marketing and advertising reports, free bonuses, ad space and resources for all their Internet needs. clendon@thepermanentventure.com?subject=subscribe More Articles by Esther Smith http://thepermanentventure.com/articles.htm editor@thepermanentventure.com
Attorney General Wayne Stenehjem says seven companies have settled with the state for making prerecorded telemarketing calls. Company lost its funding. Outsourced. Caught in a merger. Downsized. Fired. It seems like every day I learn of another person who is on the job market. Direct marketers must work together to head off regulatory restrictions, developing cohesive solutions to advertising ethics and direct mail-delivery issues. An Arizona fundraising company used ex-felons to solicit donations on behalf of Iowa narcotics officers and families of missing children, then misled donors to believe the money would go to the organizations, a ... Transcontinental Inc. today announced the appointment of Brian Reid as President of its Printing Sector, effective immediately. Today's marketers want to stay competitive in an uncertain economy, but direct mail can be expensive. Direct mail doesn't have to be a shot in the dark. There are number of steps that direct mailers can take to make their marketing efforts easier and more effective. Nearly three of every four Americans register their phones with the national "Do Not Call Registry." But the concept comes with many loop holes and exemptions. TORRANCE, Calif. - PC Mall, Inc. today announced that it is scheduled to participate in the following upcoming investor conference: Tuesday, November 18, 2008 Speakers: You can access the webcast by visiting PC ... Shares of Valassis Communications Inc. fell to a record low Monday, as the Livonia-based direct marketing firm cut 100 jobs and reduced its profit forecast after posting a third-quarter loss of $5.2 million ... I am not joining the Do Not Mail campaign, and neither should you. First, we had the opt-in and opt-out clauses in our e-mails, then we needed a double approval to get our e-mail messages past all of the ... Telemarketers who make unwanted phone calls to Mississippi residents or fail to pay a $1,000 annual fee for the state's no-call list could soon find themselves on the other end of an unpleasant conversation ... Vodacom, SilverstoneCIS and Multimedia Solutions scooped the Inkosi Award for the AdMe Optin Mobile Marketing Platform campaign at the Direct Marketing Association Assegai Awards last night, Thursday, 6 ... TELEMARKETING calls, bad drivers and poor customer service are our most irritating bugbears, 4400 people have confirmed. The presidential election is over a ' finally! a ' and we can all breathe a sigh of relief after two years of fundraising, debates, attack ads, Saturday Night Live skits and a ' oh yes a ' issues. The Oxford OPP is warning the public to be wary of telemarketing calls involving replacement windows for their homes. Research and Markets has announced the addition of the "Direct Marketing Market Place 2009" directory to their offering. |
RELATED ARTICLES What is RSS - For Marketers RSS is a technology that has the potential of overcoming many of the internet marketing challenges we are facing today and becoming a preferred tool to get 100% of your content delivered to your subscribers, as well as a tool to help you achieve top position search engine rankings.The simple RSS explanation from the marketing point of view is that RSS is a simple to use publishing tool for marketers and publisher. If you Sell a Product, Use Online Marketing, Part 2 When you offer your products via an email campaign to get people to visit your Web site, or sell direct through email, you reap many rewards--you create more profit, spend a lot less time promoting and marketing, and get to be known as the leader in your field. 1. How To Identify Ideal Money Making Web Opportunities I was winding my way up the levels of a very crowded parking garage the other day. The line of cars desperately seeking a spot ahead of me kept turning to the right. 10 Amplifying Ways To Turn Up Your Sales Volume 1. Make your potential customers forget about the competition. How to Choose an Internet Marketing Strategy on a Shoestring Budget An Internet marketing strategy is important if you plan on getting your website noticed by web surfers, however getting your website noticed by many people is not so difficult even if you are on a shoestring budget. The reason for this is many of the marketing strategies you need to employ can be done for free if you are willing to put the time and legwork into getting them established. How to Use Tracking to Keep Income Incoming The use of tracking links in the following scenario puts you in complete control when someone else makes a change that affects your webpages, your links on other peoples' sites, or your links in ebooks or ecourses already in circulation. Additionally, the potential time savings in editing the pages that are within your control can add up to hours and hours saved for you. Relevancy - The New Black for Online Marketing? Information OverloadWith information overload rapidly killing traditional forms of online advertising - today the key to effective marketing is relevancy.Smaller businesses with a niche or limited product range are more often than not focused by default but for the larger company with a diverse product range the 'all things to all men' approach to advertising is becoming less and less effective. At Last, The Real Secret Of Internet Marketing I am going to share a real secret with you this week. A secret that can be summarized in two words. Using This One Simple Word Helped Triple My Sites Profits This article is very important.In fact, the chances are it will give you more sales from your website. How To Create an Offer Your Buyers Will Love With the creation of the Internet, it has become easier than ever to start a business, especially online.You can automate all of your business processes, and with a professionally done web site, you can have a 24/7 salesman handling most of the work for you. Cut Out the B.S. in Your Internet Marketing Are you getting disgusted with your results as an internet marketer? Staying up until two in the morning looking for that information that will give you that extra edge over everyone else out there? Slowly changing your goal of working for yourself into a dream again instead of the reality you once knew it to be?Think of the last great idea you had and never used. What made you give up on it? Not enough time? Not enough money to get it up and running? Did you think it just would' nt work? One more question. How To Build a Successful Online Reputation After running an online business (web site design) for a number of years I built a reputation online that helps me to gain and retain a continuous flow of customers. I had no online reputation when beginning my business, but was able to build it up step by step over the last few years. Now, Even A Monkey Could Easily Accept Online Payments I just came across this web site called PayDotCom.comAfter reviewing the web site, I thought to myself that even a monkey could use this system to easily take orders over the Internet without a merchant account. Do You Know the 3 Key Strategies to Using Lead Capture Pages? Leads are the Life Blood of any Online Home Based Business. The Best leads are the Leads You Generate Yourself using Lead Capture Pages. How Many Sales Have You Made After Your Advertising Campaign? When you start your online business, you will go through a series of steps like:==>Domain registration==>Website designing and installing your inventory and order links==>Advertising about your products or serviceRegarding advertising, you should always target your audience.When you are selling garden tools in Miami, you will get better results with offline advertising and Joint Ventures with other websites that are focused on Gardening and pointing to Miami area. Health Effects of Internet Marketing It may not rank as a killer like heart disease or cancer, but the rush by many to participate in internet marketing could be putting them at risk of developing serious health problems both in the short and the longer term. The aim of this article is to help you avoid those effects and to prosper - painlessly!In recent years, internet marketing has shot to prominence, both for its obvious successes like Amazon, Last-Minute. How Can You Can Go From Zero To Hero Overnight? Viral Marketing! Everyone has heard about viral marketing but what is it and how long will it survive?Viral Marketing is the creation of a message that is self-perpetuating and hence distributed exponentially after its release. The Internet is full of many classic examples, the most famous one being that of the free email company - Hotmail. 3 Simple Steps for Revealing Marketing Secrets of the Experts Learn the easy method I use to reveal marketing secrets. Details of my findings using this method are also disclosed. Your E-Business Strategy: Is It Love ... Or Fear? I read recently that every human thought originates from either love or fear. The more I thought about it, the more true it became. Internet Marketing Success Requires a Business Plan (Part II) Formal business planning is a process that takes that "great idea" and subjects it to rigorous scrutiny. It either validates your premise or else shows you where the idea falls apart. Click here to return to the Internet
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