Increase Sales: The Secret To Using Offline Advertising To Magnify Your Online Sales

Since the internet happened, and everybody went for the gold rush, most people have simply forgotten offline marketing.

The irony of it is that now that online marketing doesn't work so well anymore, you may have to go back offline, in order to succeed in online marketing.

It is important to combine offline and online advertising together in your marketing campaign, in order to increase sales.

You can market offline more effectively by targeting people that actually have access to the internet.

In all your advertising you want to include your web site address, e-mail or autoresponder addresses, and the e-mail address to subscribe to your e-zine.

-Place classified or full page ads in print publications. The print publications should be computer or internet related.

-Post flyers in stores. They could be computer stores, software stores, libraries etc.

-Buy mailing lists and send direct mail. You should make sure that all the people on the mailing list are internet users.

-Buy commercial time on T.V. They can be during shows that are targeted toward internet users.

-Pass out your CD-ROM or diskette business cards at special events. It could be at trade shows, seminars, fairs, etc.

-Set up a deal with another business that targets internet users. Pay the business to insert your business ads in their product packages.

-Hold a free offline class and teach people how to use their computer or how to use the internet. You could have your web site on display as an example.

-Do co-op mailings with other businesses. They should also be targeting people with internet access.

-Give away free mouse pads. Put your advertising on the mouse pads and give them away at computer or internet events.

-Advertise in card decks. The card deck you advertise in should be targeted toward internet users.

You would also want to target your offline advertising to groups of people that will actually be interested in your product or service.

In conclusion, if you have a business that's only based online, you don't want to market to people that don't have access to the internet.

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INTERNET MARKETING RESOURCES:

Ten Podcasting Tips that Lead to a Great Sound

The sound quality, and the way a podcast is recorded, will impact the value of the podcast as well. Podcast structure and pre-planning are also important; do not skimp on the production, as it too can make or break a podcast.

Ten Podcasting Tips that Lead to a Great Sound

Real Estate Video Podcast Tips

The use of technology can define the success or failure of a business. This is no more evident than in the real estate industry. Realtors who flocked to the latest technologies, adopted them, and applied them in order to enhance and sell property, are still prospering.

Real Estate Video Podcast

RSS Guidelines

In general, the following are guidelines for constructing an RSS feed. It is good to get into the habit of validating the RSS feed, either with software, or with an online validator.

Here are some general guidelines for creating RSS Feeds

Create Professional RSS Feeds

More and more companies are using RSS as a means to communicate, so having an RSS feed that is professional and well polished will help differentiate your company from your competition. What makes an RSS feed professional? Follow these simple steps to polish your RSS feed and take it to the next level...

Create Professional RSS Feeds

Realty and RSS Feeds

RSS feeds are becoming an essential tool for Realtors, who are struggling in a declining market. Real estate offices that adopt technology as a marketing tool will remain one step ahead of their competition.

Realty and RSS Feeds

Banks and Finance Companies RSS Feeds

Financial institutions are reaching out to clients using RSS feeds. While banks and financial institutions are usually slow to adopt new technology, that is not the case with RSS adoption. More and more professionals are using RSS in innovative ways, to stay ahead of their competition.

Finance Companies Use RSS

Law Field and Legal RSS Feeds

Lawyers have never been known as a technical bunch, but more and more often you see a lawyer with a palm pilot making appointments and a blackberry for those urgent messages. Electronic gadgets are now common in the courthouses across the US. Lawyers have increased productivity by utilizing technology so it should come as no surprise that lawyers are using RSS feeds as a means to grow and manage their practices.

Lawyers are using RSS feeds a number of different ways to increase efficiency and productivity.

Law Field and Legal RSS Feeds

RSS and Education

Academia has embraced RSS as a means to educate, but scrutinizing how educational institutions are using RSS feeds in their daily routines show RSS is utilized can vary across different industries.

1. Share Resources
Academics are using social bookmarking websites to share quality websites that relate to their area of expertise with colleagues and students.

RSS and Education

13 Tips to Maintaining and Growing a Feed Subscriber Base

You have an RSS feed and you have worked hard to get the word out. According to your logs you have subscribers! Now the hard part: how to retain the subscribers to your RSS feed. Follow these simple steps to insure that your subscriber base will grow.

1. Original Content
A consistent stream of original content will do well to earn subscribers loyalty. The best RSS feeds provide content that is compelling and unique. Do not rehash existing content, look for a unique angle or spin if you wish to cover something that is hot in the blogosphere.

2. Quality Over Frequency
A posts quality is far more important than a post's frequency. Readers will tire of rambling or nonsensical posts that contain no real value. Time is precious and there are plenty of feeds and blogs, in order to retain readers provide quality not quantity.

13 Tips to Growing RSS Feed Subscribers

Vertical Marketing with RSS Feeds

Just as the second generation of search engines and directories evolved into niche topic specific portals we are seeing the same occur in the area of RSS feed directories and search engines. While some directories are admittedly more niche than others the trend is obvious.

Vertical search and niche directories are becoming authority sites in a crowded online world. These niche directories will help individuals in specific industries locate topics essential to their industries.

Vertical Marketing with RSS Feeds

RSS Does Not Equal Blogs

Many assume that RSS is only for syndicating the contents of blogs, nothing could be further from the truth. Blogs and online journals have rocketed to popularity in the last few years, and many bloggers use RSS as a means to distribute and syndicate their blog posts. Subscribers receive information each time the blog is updated. However this is NOT the only use for RSS. RSS can deliver any kind of content, including forum posts, discount coupons, newsletters or press releases. Blogs are just one type of information syndicated by RSS feeds.

Blogs may be syndicated using RSS, but do not assume that content found in an RSS feed is from a blog.

RSS Does Not Equal Blogs

Blog Post Ideas

The best blogs and feeds are those that contain unique, fresh, compelling, content. So where do these prolific posters get their ideas? I talked to a handful of bloggers to determine where their inspiration originated for their content.

Not surprisingly, ideas for blog posts or RSS feed items originate or are influenced by other web content. The following are venues for finding your online muse:

Blog Post Ideas

Blog and RSS Feed Etiquette

Citizen journalists and writers have become common place on the web. Perhaps you are considering blogging, but are unsure of how to enter the world of online journaling. As the medium has grown, I thought it might be a good idea to put together some general guidelines for new bloggers and reminders to veteran bloggers about blogging practices.

Blog and RSS Feed Etiquette

A Quiz: Test Your RSS Smarts

You think that you have mastered the art of RSS, but how much do you really know? Take the RSS quiz to test your knowledge of RSS.

RSS Quiz: Test Your RSS Smarts

Tips for RSS Feeds

RSS is not quite a household word, but technically astute individuals are adopting the use of RSS feeds at an alarming rate. If you are interested in jumping on the bandwagon, but not quite sure of where to start, consider following these simple RSS feed tips to maximize feed compatibility and make your feed stand out from the crowd.

Tips for RSS Feeds

Blogger Security

While blogging can be a great outlet and channel, and in someway immortalizing thoughts, it is important that safety is considered and that good blogging practices are followed at all times.

Blogger Security

How to Improve News Feeds

Use RSS feeds as an online marketing and search engine optimization tool. Just as optimizing an HTML web page will increase exposure, so too will an RSS feed that is properly optimized and promoted.

Improved RSS Feeds

Convert RSS Feeds to HTML- Feed2HTML

Many webmasters have realized the benefit of using RSS to dynamically update websites. This means that the website content automatically changes when the RSS feed is updated. This allows for webmasters to serve dynamic content or a mixture of static and dynamic content on their website.

Feed2HTML

Promoting RSS Feeds

In order to reap the benefits of an RSS feed, it is important the feed be properly publicized. Taking simple steps to promote an RSS feed will go a long way in ensuring a feeds adoption.

Promoting RSS Feeds

Tips to Selecting an RSS News Aggregator

When determining what RSS feed reader to download, thought should be given to security. More an more publishers are using RSS feeds as a way to deliver podcasts or media rich-content. Users of desktop software will want to find an RSS reader that allows for rich media to be delivered safely and securely.

Web surfers might want to give thought to another consideration of cross compatibility and synchronization. With the advances in RSS readers, many subscribers use multiple platforms to read their feeds. While this is convenient, if the the web surfer is not using a synchronized solution, they find themselves marking the same feed items read multiple times.

These days, aggregators are available in all shapes and sizes. Determine what type of RSS reader you would like to use to aggregate and manage your RSS feeds.

Selecting an RSS News Aggregator

Understanding Fair Use and RSS

Keep in mind that fair use is based on the belief that the general public and media are entitled to freely use portions of copyrighted materials. The fair use extends to commentary on the creative works, criticism of creative works, or even the creation of a parody that relates to the copyrighted material. Understanding the intent of the copyright laws help publishers interpret them.

What is Fair Use?

Publicize Your Podcast

Podcast promotion should be approached with the same tactics as website promotion. Identifying and informing your audience will increase communication and dialogue.

Publicize Your Podcast

RSS More Than Headlines

The core use for RSS is generally considered news headlines and blog syndication, but innovative businesses are learning to use RSS in different ways. Consider RSS as a communication channel that can provide current, targeted information as it appears within a very targeted audience.

Monitoring Newsgroups/Usenet
Google Groups is a free online community and discussion group service that offers the Web's most comprehensive archive of Usenet postings. Google Groups can be monitored using RSS feeds.

RSS More Than Headlines

RSS Elements

An integral part of getting the most from RSS is really
understanding how RSS works as a technology --- basically
understanding its structure and how to best use it to get
more readership and better search engine rankings.

The good part is that it's easy and quick to do, without
needing any technical expertise and just using standard RSS
publishing tools.

RSS Elements

Profiting from RSS Feeds

Publishers are evaluating options and determining how they can profit from RSS feeds. The two obvious contenders that publishers are considering to profit from their RSS feeds are: subscription RSS feeds and RSS feed advertisements.

Subscriptions.
Subscription feeds are designed so that subscription fees are charged for unique quality content. Publisher include teaser copy in the RSS feed and readers have to purchase a subscription to see the content in its entirety. The New York Times was the first to introduce the subscription model. Initially the NY Times faced some resentment from users who had become accustom to free RSS based content, but ultimately consumers realize that businesses must achieve profits in order to continue.

Profiting from RSS Feeds

Realtors Employ RSS Feeds to Sell Homes

Daily more and more realtors are turning to RSS as a tool to market homes for sale. The growing RSS phenomenon in the realty market makes perfect sense. Unlike email RSS feeds have a 100% delivery rate. In addition the costs involved in creating and managing an RSS feed are insignificant when compared to the print advertising Realtors spend on each week. Imagine the amount spent each week to promote various properties in circulars and weekly newspapers, compared to the costs associated with updating and managing an RSS feed.

Realtors Employ RSS

What is Web 2.0?

There has been a lot of chatter lately about Web 2.0, as if the Internet is a versioned software application.

So what is Web 2.0? Simply put, Web 2.0 is a perceived transition of the web to web applications.

What is Web 2.0?

Measuring and Tracking RSS

Measuring and tracking RSS while a fairly simple concept, is really anything but. Unlike websites, RSS have the added caveat of potential syndication, making accurate tracking a challenge to anyone but the extremely tech savvy.

It is not unrealistic for marketers to want to know how many subscribers they have, which items in their feeds attract the most interest, or how many click-throughs are generated as a result of an RSS feed.

There are a number of 3rd party providers who focus on tracking the consumption of RSS feeds. Some solutions are rudimentary but likely sufficient for a small business testing the waters with RSS. Other RSS tracking solutions are more complex and while they can come close to being accurate, with syndication there is no solution that tracks with 100% accuracy.

Measuring and Tracking RSS

Instant Podcasts

Instant Content; Converting a Text Article to a Podcast

We are taught to recycle paper, cans, bottles and plastic but marketers rarely discuss the value of repackaging and repurposing content. Publishers and marketers alike have embraced content syndication and RSS but few have considered the value beyond the actual syndication. Consider an alternative communication channel that reaches a new or different audience.

Repurposing and repackaging content or information so that it can be consumed through a variety of mediums is not a new concept. Many businesses today sight increased communication as a common goal. Cost conscious businesses with tight budges are often interested in minimizing work loads and cost, while increasing communication. By presenting the same information in different ways and formats, businesses are able to increase the reach and communication, while remaining cost conscious.

Instant Podcasts

Marketing Optimization 101 for Blogs

Truth be told, most blogs aren't really optimized for marketing effectiveness. Even more so, some blogs are absolute marketing machines, but they at the same time fail to fully capitalize on that fact by not being really optimized marketing-wise.

Here are the absolute 101 basics you really shouldn't ignore ...

Marketing Optimization 101 for Blogs

RSS and Email; Working Together

For most marketers online e-mail is still the key marketing and communicational tool, with its use ranging from e-zine publishing, direct sales messages, loyalty campaigns to internal communications between team members.

But getting e-mail through due to spam filters and spam itself is getting increasingly difficult, while anti-spam legislation is putting even legitimate e-mail marketers to risk.

more on RSS and Email

Publishing E-zines Using RSS

It's clear that RSS and e-mail in fact need to be used together, as opposed to either one replacing the other.

While RSS might not be used by as many people as e-mail, you can be sure that those that do use it and subscribe to your feeds will get your content without fail. In addition, many already prefer to receive information via RSS instead of e-mail, making RSS an absolute must as a supplement to e-mail delivery.

more on Publishing E-zines Using RSS

What is Creative Commons?

Creative Commons is a nonprofit organization that allows artists, authors, publishers and musicians the option of creating and defining a flexible copyright for their creative works. Creative Commons was officially launched in 2001 by a group of intellectual property experts, lawyers and web publishers. Creative Commons licenses cover art, music, and writing, but is not designed for software.

A Creative Commons license allows creators to place conditions on their copyrights. Traditionally, copyrights restrict the rights of others from modifying or distributing copywritten works. Creative Commons licenses offer flexibility by allowing the creator (copyright holder) the ability to choose what limitations they want in place with respect to specific copywritten works.

Complete Article - Creative Commons

RSS Experts

We set to find that out end of 2004 to collect the best possible insights on RSS marketing from top marketers and RSS developers and leaders, for Unleash the Marketing ?

RSS Experts

Your RSS Feed Might Look Like Spam

RSS feeds seem to be the breakout technology for the year. With more users turning to them for driving traffic to their site, it’s no wonder that a trail of RSS feed spam is following in the wake. A careful editing of your RSS feed could make the difference between being classified as genuine content or RSS spam.

RSS search engines are just beginning to pick up steam. As more RSS feeds become searchable, the number of visitors will increase and spam is sure to follow. It is an unfortunate side effect of free communication. While RSS users can typically unsubscribe to feeds they deem as spam, browsing with keywords in an RSS search engine is where the problem arises.

Complete Article - RSS Feed Spam

What You Can Publish via RSS

Contrary to popular opinion, RSS is not only good for
delivering content from your blog, but has much more
marketing and publishing potential.

In fact, RSS can be used to deliver a great variety of
content and content types. If you can break down your
content in to individual stories or individual pieces, you
can deliver it via RSS.

Complete Article - What Can You Publish via RSS?

RSS Ego Searches

Ego searches are free and simple searches designed to monitor blogs and news portals for mentions of your company, product, competitors or other specific keywords. Conducting ego searches not only allows you to stay informed, but also allows you to maintain a strategic advantage over competing companies. A number of new Internet services are freely available that make these 'ego searches' painless and easy.

Dynamically created keyword based RSS feeds, update in your RSS reader or news aggregators, each time new information containing the keyword appears in the searched resources. The dynamic feeds match requests against new information, as it comes online in real time. The following free services allow for RSS feed ego searches.

RSS Ego Searches

RSS Won the Syndication Standards Battle

RSS Won the Battle
RSS appears to have conquered the last hurtle in becoming the industry syndication standard.

Microsoft's inclusion of RSS into the newest version of Internet Explorer and reports that RSS will be in Longhorn's coming release appears to be the final nail in the coffin of the Atom specification. Even Atom's steadfast supporter Google, appears to have seen the light. Google had previously acquired Blogger, a popular blogging tool that uses the Atom specification to syndicate the contents of blogs created on the Blogger platform. In the past Google had strategically steered clear of endorsing the RSS specification hoping that Atom, would take hold.

RSS Won the Battle

Do Marketers Really Need RSS?

The recent Forrester Research study, which claims that only 2% of online households in North America use RSS, took the internet marketing world by storm. Does this data really mean that marketers can still afford to ignore this channel?

Soon after the Forrrester study became public, I received a press enquiery asking whether marketers should be interested in RSS now that so few online adults use it.

Is this the correct question to ask? Lets take a look at the bigger picture

Do Marketers Need RSS

RSS vs Email

Although RSS and blogs are slowly reaching mainstream, they are still missuderstood by most marketers in relation to eachother and in relation to their relatives, e-zines and e-mail. How do these four really relate and what does this mean for your internet marketing strategy?

RSS vs Email

Promote Your Blog

Well, you've joined the others and have created a blog. It is time to tell the world about your online journal.

1. Blog Submissions / RSS Submissions
There are a number of blog directories and blog search engines where you can submit your blog.

Promote Your Blog

The Future of RSS is Not Blogs

Blogs vaulted RSS into the limelight but are unlikely to be the force that sustains RSS as a communication medium. The biggest opportunities for RSS are not in the blogosphere but as a corporate communication channel.

Even now, businesses that were initially reluctantly evaluating RSS are beginning to realize the power and benefit of the RSS information avenue. The inherent capacity for consumers to select the content they wish to receive will be the driving mechanism for keeping advertisements to a minimum and content quality consistent.

Complete Article

The Full Circle of RSS Marketing Power

RSS is a many-in-one marketing & publishing tool, although unfortunatelly most marketers still fail to understand this powerful concept.

While RSS does provide a number of benefits when used for each individual marketing function, best results are achieved when it is fully integrated in your internet marketing strategy. In more simpler terms --- when you use it to power most of your marketing online.

The key point is that RSS makes various marketing functions work together, in order to generate the best possible end result.

Complete Article - The Full Circle RSS Marketing

Microsoft and Google Show It's Time for RSS Marketing

Many internet marketers are still wondering whether to start marketing with RSS or not. It seems that not even all the case studies, hard metrics and benefits available cant convince them, or everyone would be jumping on the RSS wagon by now.

Microsoft and Google It Is Time for RSS

Content Syndication Through RSS Feeds

RSS, also known as Rich Site Summary or Really Simple Syndication, has been used for years by online visitors. However, it has only recently begun to gain popularity among webmasters as a means of providing visitors with constantly refreshed content. These feeds were originally developed to deliver updated news more quickly, but they have since evolved to allow for nearly instantaneous updates of many types of information.

more on Content Syndication Through RSS Feeds

RSS Opportunities

When it comes to new internet marketing opportunities for your business, RSS just might be the answer you were looking for. Here are just some of the new opportunities it can provide you with

1. PODCASTING AND VIDEOCASTING

Podcasting (delivering internet audio content) and Videocasting (delivering internet video content) allow you to communicate via rich media messages, not only making your content more attractive and powerful, but also enabling a more personal »conversation« with your audiences.

Up until know, the internet was predominantly a textual channel. Adding audio and video to the mix, delivering both via RSS, goes beyond the basic capabilities provided by »traditional« internet content delivery channels. Rich media personalizes the internet experience and gives your company a distinguishable face, while at the same time providing you with a media platform to convey your message so that it is easier to understand, see and feel.

Complete Article - RSS Opportunities

RSS Works

Marketers are constantly asking if RSS marketing works and if this can be proved.

It's time to take a look at some real-life RSS metrics from real-life marketers. These will show you what kind of results you can expect to see from RSS.

To make a point, well take a look at RSS metrics from 4 different viewpoints, each demonstrating one facet of RSS marketing and a different way of capturing RSS metrics. This data combined will give you the answer of whether RSS marketing is for you, as an addition to e-mail marketing, or not.

Complete Article - RSS Works

Podcast Tools

Podcasting is increasing in popularity and, realizing that many are interested in providing audio content in a podcast, we have assembled a collection of tools that make creation, promotion and listening to podcasts a little easier.

Complete Article - Podcast Tools

Making Money with RSS Feeds

First it was banner ads, then Google AdSense and now, the latest way to make money on your web site could very well be RSS feeds. Say what? I said: RSS is hot and you should be using it to drive eyeballs to your site. Here's how it works:

Depending upon who you ask, RSS stands for "Really Simple Syndication" or "Rich Site Summary". Regardless of what you call it, RSS is a way to automatically publish (syndicate) someone else's content on your web site. Now don't worry, that's not the same as stealing someone else's content. There is nothing illegal about using RSS feeds. In fact, the publisher of the content wants you to have it show up on your site and that's why he or she makes it available as an RSS feed to begin with.

Complete Article - Making Money with RSS Feeds

The 7 Steps to Promoting Your RSS Feeds on Your Website

RSS gets 100% of your content delivered, but its no good if no one subscribes to your feeds.

So your first order of business after planning and creating your feeds has to be promoting them to your visitors.

The only problem is that most internet users still dont know what RSS is, so you do have your work cut out for. But using the system outlined below you shouldnt have any problems. Actually, after implementing this system, you should be achieving better results than the majority of publishers out there.

Complete Article - 7 Steps to Promoting RSS Feeds

RSS for Marketers

RSS is a technology that has the potential of overcoming many of the internet marketing challenges we are facing today and becoming a preferred tool to get 100% of your content delivered to your subscribers, as well as a tool to help you achieve top position search engine rankings.

The simple RSS explanation from the marketing point of view is that RSS is a simple to use publishing tool for marketers and publisher. It allows you to get your content delivered to end-users, without the fear of spam filters stoping your messages, and to other content consumers (other websites, search engines and so on).

RSS gets your content delivered, period. And it helps you increase your search engine rankings and drives new traffic to your sites.

But some marketers are still afraid that not enough internet users are using RSS feeds. Think again

read RSS for Marketers

10 Tips for Bloggers

Tips for creating a blog.
There are no hard and fast rules on how to blog. Having said that, bloggers will likely increase their exposure by following some simple blog guidelines.

1.) Stay on topic.
Opinions are generally accepted but the content of the items in the blog should all relate to a general theme. Unless you have an uncanny knack for wit, humor or cynicism, the majority of your readers will be interested in the content that relates to a specific defined theme or loosely defined area of interest. Most readers won't care that you eat Cheerios for breakfast. They may, however, be interested in the fact that vinegar takes out stains and that toilet paper rolls make great wreaths. Define a topic and stick to it. This will ensure that you create a loyal following of interested readers.

Complete Article - 10 Tips for Bloggers

RSS Meets the Needs of Direct Marketers

Contrary to general opinion, RSS meets the needs of even the most demanding direct marketer, actually providing most of what e-mail marketing does, except for the strong push factor.

Most direct marketing reasons against RSS are in fact the result of inadequate understanding of RSS by most marketers.

a] Scheduled and autoresponder messages
There are already a few services and software packages on the market that allow for scheduled and autoresponder messages via RSS feeds. Once your visitor subscribes to your special RSS feed, he can receive a pre-determined set of messages in a specific time frame, determined by you. Use these messages to welcome your new reader to your RSS feed; thank your new customer after the purchase, send him additional information about the ordered product and give him the opportunity to buy an additional product at a lower price tag a couple of days later, and so on.

Complete Article - RSS Meets the Needs of Direct Marketers

How Podcasting Works

It has been said that in October of 2004 a Google search returned less than 6,000 results for the term "podcasting". Today, a similar search yields more than 857,000 results. Like the blogging phenomenon, podcasting has come out of nowhere and attracted an enthusiastic following.

While some traditional radio talk shows have begun providing podcasts of their regularly-scheduled broadcasts, the bulk of the podcasts that have cropped up tend to be independent broadcasters who have a fascination with technology. As a result, some podcasts are a little rough around the edges. Nonetheless, it is clear that the technology provides a significant opportunity and potential. Even nay-sayers believe that podcasting is more than a passing fad.

Complete Article - Podcasting Works

RSS is Not Only for Blogs

Contrary to popular opinion, RSS is not only good for delivering content from your blog, although blogs are what made RSS so popular.
Complete Article

Steps to Creating & Promoting RSS Feeds

RSS, or Really Simple Syndication as it is commonly known, is a technology that gives webmasters the ability to easily distribute and publish syndicated content on the Internet. It seems like all Internet businesses now have RSS feeds available; at least your competitors do. You have finally made the decision that you have to have one. Where do you start?

Complete Article - Steps to Create RSS

RSS: The Amazing Profit Potential

The marketing and profit potential of RSS is, simply said, quite amazing. It's not just good for blogs, and it's certainly much more than »just another« way of getting your content to your readers. And it's just reaching the tipping point. There are still only »a few« RSS publishers and RSS usage is growing every day. This is your best chance to get on the wave... To get you started, here's a quick overview of what RSS can do for your internet business...

Complete Article - RSS : The Amazing Profit Potential

Displaying RSS

Content contained in RSS feeds can be added to websites a number of different ways. Each method for displaying the RSS feed has pros and cons associated with it. Webmasters will need to determine which option will best meet their hosting and technology needs.
Complete Article - Displaying RSS Feeds

Search Engine Optimization for RSS

Tips for Helping Your RSS Feed Perform!
In some ways RSS is very similar to HTML, the language commonly used to create websites. Just as with HTML, webmasters using traditional search engine optimization tactics when creating an RSS feed will find that their RSS feed receives additional exposure and interest.

Complete Article - Search Engine Optimization for RSS

RSS for Business

RSS, or Really Simple Syndication, is a new way to broadcast corporate news and structured information. RSS offers a quick, easy corporate communication channel. The RSS contents are published as a feed and the feed's content keep customers, partners and journalists abreast of corporate news and information. The RSS feeds are read using a tool referred to as a news aggregator, or an RSS reader. The aggregator periodically checks to see if the RSS feed has been updated. As the feed is updated, new information will automatically appear in the RSS reader.

While RSS was at one point only considered to be a means to deliver news headlines, RSS has quickly become a powerful medium to disseminate all kinds of information. As traditional marketers are attempting to rein in content delivery, measuring e-mail open rates, click-throughs and conversions, Internet users are fighting to gain control over the content they receive. Savvy marketers and business owners are using RSS as a way to improve corporate communication and increase their external exposure and brand appeal.

What is the enclosure tag?
RSS 2.0 is quickly becoming the definitive RSS standard, all because of its support for the enclosure tag. The enclosure tag is an optional field in the RSS 2.0 specification that allows the feed publisher to include a link to a file. The file can be just about anything.
Complete Article - RSS for Business

RSS: News You Choose

Publishers and webmasters provide content and news in an RSS feed. Users view the content of interest in an RSS reader or news aggregator. The aggregator or reader contains the collection of feeds that are of interest to the user. As the RSS feed is updated the content in the reader or aggregator updates with the new information. At any point, users can remove a feed from their aggregator or reader and no longer receive information from that source. Ultimately, the user is choosing the news and content they wish to view.

As RSS has increased in popularity more and more webmasters and publishers have adopted RSS as an alternative communication stream. Webmasters use an RSS graphic to indicate the content is available via RSS.

Complete Article - RSS: News You Choose

Tools for RSS

Using RSS tools, publishers and webmasters can increase productivity and efficiency. RSS monitoring can often automate many of the procedures that are time-consuming and monotonous, freeing up time.

Complete Article - Tools for RSS

Podcasting Explained

Podcasting is quickly becoming a buzz word among the techie crowd. So what is podcasting, anyway? Podcasting is online audio content that is delivered via an RSS feed. Many people liken podcasting to radio on demand. However, in reality, podcasting gives far more options in terms of content and programming than radio does.
Complete Article - Podcasting Explained

Tools for Webmasters

With new technologies, algorithms and sources emerging on a daily basis, webmasters are constantly struggling to stay informed. The quality of content on the web and the number of products available to webmasters can seem overwhelming. The goal of creating a site that can be quickly found can be a struggle. Unless webmasters have a well-established brand, a great domain name and a huge marketing budget, it is important that they appear in search engines via specific keywords. With this in mind, we have compiled a list of resources and products that will benefit webmasters in their efforts to be found.
Article - Tools for Webmasters

Benefits to RSS Feeds

The big benefit to RSS is that individuals opt-in to content of interest, totally controlling the flow of information that they receive. If the quality of the content in the feed declines, users simply remove the feed from their RSS reader and they will not receive any additional updates from that source. The RSS reader acts as an aggregator, allowing users to view and scan multiple content streams in a timely fashion.

RSS Benefits Article

Do I Need a Feed

Do I Need an RSS Feed?
RSS has been around for more than 10 years but has only recently become popular. RSS provides headlines and summaries of information in a concise and standardized way.

Blogging for Kids

Children love having an audience. The instant recognition and approval that comes from a crowd just can't be beat. Employing blogs to help develop good spelling habits, grammar skills, and develop a love for writing at a young age is an innovative concept that has potential.

Syndicated Content

Many webmasters are struggling to find fresh, innovative content while other savvy webmasters have realized the potential hidden within RSS and are adopting the technology at a maddening pace. By utilizing RSS, webmasters can tap numerous free content sources with very little effort. RSS truly is a webmaster's key to free content.

Bloggers Cashing In

Whether a blogger's focus is to communicate with customers or just to have fun, they have begun looking at ways to earn revenue from their blogs. The most popular ways for bloggers to earn some added cash for their pet projects... more in Blogging for Dollars

Why Authors Should Blog

Due to the dynamic nature of blogs, the bloggers with their laptops could report in real time, thus getting their stories online long before the morning newspapers would hit the streets. Commentators even mentioned that many of the breaking news stories had been reported first by bloggers.

Shared RSS - RSS Syndication

RSS Syndication or RSS Newsfeeds (RSS Feeds for short) all refer to the same thing. There are two parts to the process, the publisher, and the consumer. The publisher produces a small text file in a special format that lists the title and address of an article or resource published on the World Wide Web.

Everything RSS

RSS Feeds provide webmasters and content providers an avenue to provide concise summaries to prospective readers. Thousands of commercial web sites and blogs now publish content summaries in an RSS feed.

Creating RSS Feeds

Everyday more and more websites, news services and blogs are adding RSS content. RSS is a method of syndicating content.The concept of aggregating content in one central location or repository is very appealing. Consumers have become tired of push technology, RSS allows users the flexibility to regain control of their content. RSS feed creators provide content without forcing it on consumers. In fact with RSS consumers are able to choose the content they wish to view.

Everything Blogs

Having heard the term previously but not having paid much attention most are just to afraid to show their ignorance and ask the question, what is a blog? Lets face it; the term blog does not conjure pleasant images. Blogs are web logs that are updated regularly, usually on a daily basis. They contain information related to a specific topic. In some cases blogs are used as daily diaries about people's personal lives, political views, or even as social commentaries.

Everybody is Talking RSS

No matter if you call it "Really Simple Syndication" or "Rich Site Summary," RSS is definitely all the rage right now online. With email filtering, IP blocking and the newest "Can Spam Act," everyone's scampering for a better way to get their messages across to their subscribers.

Why Should I Care About RSS Feeds

Why Should I care about RSS Feeds SPAM and viruses have wreaked havoc with a communication medium and reduced its value. Users have become admittedly paranoid about privacy issues and have begun "tuning out" and mentally filtering mail. What this means is that vendors really ought to begin exploring alternatives means of communciation in order to be heard. One of these alternatives is RSS or Really Simple Syndication.

15 Ways to Read an RSS Feed

RSS is just another language of the web, but you can actually completely ignore the code itself, just like you can ignore the source code behind web pages that you visit - you are only interested in the end product that the code is designed to produce for you, the end user.

5 Reasons Why Your Site Needs to Publish a News Feed

It seems like everyone is talking about RSS Feeds. Theyve been around for years but the buzz is up about them as the technology continues to go mainstream. Some people are reportedly abandoning their browsers and viewing the web through their readers - but they hardly represent the general public yet.

Get Your Feed Listed Within Hours at Yahoo in 5 Simple Steps

Now, where you would normally type a URL, type your keyword, or if you know a site has a feed but don't know the address, type in the home page. Advanced users can also click on the Import feature to import feeds through their .OPML file. You can display up to 50 feeds per page, but there does not appear to be a limitation on how many feeds you can include in Yahoo.

How You Can Get A Free Enhanced Listing in Yahoo With Your RSS Feed

When I first discovered that you could get into Yahoos RSS Feed directory so quickly, I started making a lot of observations about their site. The first thing I noticed is that they made some subtle changes to their search page. That same day, I noticed that certain sites have more information in their listings than others.